Red City desert used as backdrop for breathtaking fashion film

Categories: School of Arts, Media and Creative Technology

Fashion students from Salford created a runway in the desert of Marrakesh, Morocco, for a fashion film used to showcase their jaw-dropping graduate collections.

The stunning film ‘RAK’ is a love-letter to Marrakesh - not only a nod to the aviation code of the city but also all the random acts of kindness experiences on the trip.

The film presents an expression of the global nature of the industry, this event aimed to create captivating content through image-making and film, using the Agafay Desert as a stunning backdrop. The location chosen to showcase the MA designers' collections was carefully selected to match the hard work and dedication of the 15 MA Fashion Design students involved.

The talented designers screened the film at this month’s London Fashion Week at the 02 Arena, followed by a special exhibition in Soho to showcase their designs.

Bashir Aswat, Programme Leader MA & BA (Hons) Fashion Design, said: “The designers' collections were the product of countless hours of hard work, both on and off campus. During their travels, they gained valuable experience and learned the true meaning of collaboration.

“As a group of emerging creatives, they sought to explore the core of fashion, its potential, and how far they could stretch the boundaries of collaboration in this field. This group of students, staff, freelancers, and friends mingled with Marrakesh locals through street casting and documentary photography to celebrate a contemporary understanding of community and togetherness.”

You can watch the film below.

Header image: JORDAN X ALEKS

fashion design

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