“Eye-opening” inaugural netnography conference examines online communities, AI and immersive tech

Categories: School of Health and Society

Welcoming 120 attendees from more than 25 countries over three days, the first-of-its-kind conference, held at the University of Salford, has been hailed as a huge success. 

Generating substantial interest and engagement online, comments included praise for both the organisers and the conference itself. Feedback included: “I learned a great deal and was inspired in my own research area”, “As my first academic conference it has set the bar high… there were so many eye-opening insights shared and a truly welcoming environment”, and “Feeling privileged to be part of #NetnoCon23 and to be among amazing scholars in this field”. 

The inaugural International Netnography Conference (NETNOCON23) was designed as a meeting of minds, dedicated to the theme of “Building Bridges”.  

Since its initial development in 1995, by Professor Robert V. Kozinets, netnography, a research method used to study online communities and cultures, has become one of the most popular ways to gain qualitative insights across the social sciences, in health communication, education, nursing, medicine, marketing, consumer research, communication, human geography, political science, sociology, and more—as well as in applied business settings.  

The conference was chaired by Professor Kozinets, adding an invaluable dimension to the event. 

NETNOCON23 provided attendees with an unprecedented international forum for sharing knowledge, best practice and results. Across the three days, there were opportunities to network, build contacts, and get practical tips on the fundamentals of netnography and how it can be applied to different disciplines. 

Dr Cristina Vasilica, Reader in Digital Health and Head of Digital Engagement at the University of Salford’s School of Health and Society, who organised the event, said: “It was a true privilege to be part of the organizing committee for the inaugural International Netnography Conference (NETNOCON23) hosted at the University of Salford.  

“NETNOCON23 aimed to build bridges and foster connections within the global netnography community. It was evident that 'Netnography' as a method successfully brought together diverse disciplines, creating opportunities for learning, future collaborations, and the emergence of a vibrant community of netnographers.” 

NETNOCON24 will be hosted in Milan, Italy at the Università Cattolica del Sacro Cuore, between 29-31 May 2024. 

You can view highlights and feedback from the event on Twitter and LinkedIn. You can also see a video of the event on Twitter here

For all press office enquiries please email communications@salford.ac.uk.