19.04.21

Expert comment: Plans for a European Super League take the game away from fans

Categories: Salford Business School

The football world is in turmoil after plans were announced by 12 clubs to form a European Super League, which would take the place of the current Champions League.

Alex Culvin, ex-professional player and now lecturer at the University of Salford Business School, comments on the developments.

She said: “‘Football without fans is nothing’. A quote by the legendary Celtic manager, Jock Stein. The second half of the quote that is often missed out: ‘Football fans are the most loyal customer in the world. They follow their team through the good and bad times’.

With the announcement of the European Super League yesterday, the latter part of this quote will be put to the test. It feels like we are at a critical juncture for the future of football and fans consumption of the game.

Owners of football clubs are non-permanent guardians of clubs; fans are its lifeblood. Football is a sport developed by the working-class, for the working-class. However, the announcement of the European Super League shifts the game away from those who keep it alive.”

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