The Marketing and Strategy Unit at the Salford Business school is very keen to conduct research in areas that are socially relevant and utilises the latest theoretical frameworks in academic domains that contribute towards thinking in the broad areas of marketing and strategy. In our research initiatives we always keep in mind the need to address the larger international audience of researchers and practitioners. We always strive to achieve excellence so that our research outputs contribute significantly towards theory development and appeals to a worldwide community of researchers in their particular research domains. Members of this area have used a variety of methodologies in pursuing research by choosing research paradigms appropriately to suit the context. The academic unit is always committed to pursue research in the most advanced areas of marketing and services management with a view to contribute to the mission and vision of the business school in the long run.
Member s of this unit are involved in several research projects both funded and non-funded. Examples of a few ongoing projects are: