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Present on every platform and every channel, good, engaging video has become THE marketing tool, with audiences about 10 times more likely to engage, embed, share and comment.
Done correctly, video can be the most memorable and effective way of getting your brand message across – keeping customers engaged longer and extending conversations. Marketing professionals consider video to have the best ROI and those who use video can grow their businesses much quicker than non-video users.
But where do you start in planning and executing a great video?
We have split the process for you into two handy modules that can also be taken individually:
Course dates coming soon...
Please register interest below and we will keep you updated
Using easily accessible equipment, you’ll learn how to plan, conceptualise, shoot and edit a video to effectively enhance your brand’s messages, target, build and engage your audience. Finally, you will explore tools and strategies to measure video performance in relation to your marketing objectives.
This course has been developed by two top industry professionals, Kate Cocker and Andrew Lindsay. Kate and Andrew have collaborated to devise the perfectly balanced approach between hands-on, practical video making, and key tips on how, when and why to use video to plan and measure its effectiveness.
Andrew Lindsay is a writer and broadcaster with nearly two decades of industry experience, who continues to work at network and international level for the BBC, having spent eight years at ITV, where he trained as a video-journalist. Kate is a former BBC producer, whose clients now include BBC Academy, Bauer Academy and C4 Talent.
With 20 years of experience in media, Kate is an award winning producer, an established guest speaker at media events, and personal coach to rising stars in media and business. Through her work with BBC and various commercial radio stations, Kate built her reputation by developing creative content that captivates audiences and compels them to tune in for longer.
On this course you will use Adobe Premier. Access a free trial of Adobe Premier here.
DAY ONE
Introduction to digital storytelling
Kit and techniques
DAY TWO
Sequences and interviews continued
End product
No dates are available.
On successful completion of the course you will be able to:
Overview
Agenda
All dates & locations
Learning outcomes
Who should attend?
