The Director Development Programme
Course Overview
The Director Development Programme prepares new aspiring and practising Directors to excel in their roles. This 5-day acceleration course features experienced tutors who have theoretical and practical knowledge of what it takes to become a successful director.
Directors provide strong leadership to an organisation and are legally responsible for their organisation’s success – delivering value to shareholders.
This director-level training is designed to develop professionals in the key competencies areas to be a successful directors by exploring strategy, marketing, finance, leadership and governance.
Upon completion of the programme, you will receive two certificates, one certificate of completion from Salford Professional Development stating the course title and another (upon successful completion of your assignments) from the accrediting body, stating the title of your accreditation. Delegates will have the option to obtain an accredited Chartered Management Institute Level 7 (Masters Level) in Strategic Leadership.
At a glance
- Understand the language and dominant concepts in strategy
- Ability to carry out broad and deep strategic analysis
- Insight into strategy, success and strategic change goals short and medium term
- Knowledge of strategic change frameworks
- Strategy toolkit to be used for the future
- Gain director-level knowledge of marketing
- Learn the best practices and effective theories
- Topics will include brand development and stakeholder communications
- Delegates will work in group workshops and practical sessions
- Understand financial legal responsibilities
- Review common financial reports and statements
- Be able to assess basic financial ratios to understand the health of an organisation
- Learn how to raise funding and use/manage debt to the organisation’s advantage.
- Assess the risks and opportunities that effect your finance team
- Understand how today’s digital and global economy can change leadership and management practices
- Learn how to manage performance and lead a high performing team
- Drive a good work culture and encourage diversity
- Use key coaching and mentoring skills to drive results
- Review the corporate governance code and what does it mean to you
- Understand the legal responsibilities as a director according to the law
- Manage risk in your business
- Know the different legal requirements for different types of organisations
- Legal requirements – Understand the legal requirements Directors must fulfil within their organisation
- Confidence – Build confidence amongst your peers in the board rooms and completing financial report tasks
- Leadership – Learn how to lead a team to drive organisational success, drive good work culture and encourage diversity
- Digital – Understand the current digital economy and how that can impact your organisation and develop organisational strategies that promote innovation and value.
- Marketing – Gain knowledge around the importance of marketing and analyse competition
The Director Development Programme welcomes current Directors, those aspiring to get in and stay in the boardroom, Senior Managers, NEDs and chairpersons.
David Marsh
David is an experienced business leader, coach and educator with over 30 years of senior leadership experience across organisations including BT, GE Capital and Business Arena Academy. Holding an MBA, he specialises in leadership development, business strategy, sales and organisational transformation.
As Founder and CEO of Business Arena Academy, David has designed and delivered transformational training programmes to more than 2,700 organisations. He developed the Power of Four® and Find, Win, Keep, Repeat® models, helping businesses improve leadership performance, growth and team development. He also created a Best Practice Sharing Community of over 8,000 business leaders focused on collaboration and professional development.
A CPD-certified trainer and facilitator, David is passionate about coaching and mentoring professionals at all levels. His engaging, practical teaching style combines strategic insight with real-world experience, enabling learners to build confidence, strengthen leadership skills and achieve measurable success in today’s fast-changing business environment.
