Undergraduate BSc (Hons)

Business Management with Marketing

Attendance

Full-time

With placement

Course

Three year

Four year

Next enrolment

September 2025

Introduction

In a nutshell

This course is also available with a professional placement year option. To apply for this programme with industry placement or study abroad year, please speak to our enquiries team

Marketing is one of the most exciting, fast-paced and varied careers in the business world combining both creative and analytical skills.

This CIM-accredited degree sets Marketing within the wider business context; you will develop the range of leadership and management skills you need for your career as well as covering key aspects of marketing such as communications, digital marketing and social media marketing.  You will also build your personal portfolio of professional evidence which will enhance your CV and help you in job applications and interviews. 

  • Learn the fundamental principles that underpin marketing and learn to apply them in practice.
  • Gain hands-on experience with opportunities to develop the skills employers value.
  • Gain a Chartered Institute of Marketing (CIM) accredited education and benefit from module exemptions.

Become industry ready

We have worked with industry partners and The Chartered Institute of Marketing (CIM) to make sure the programme is highly practical, career-focused and industry-informed to prepare you for a successful career. You will also benefit from our industry links; we have regular guest speakers from the public, private and not-for-profit sectors who can give you an insight into how different organisations market themselves in different environments.

The Business Management with Marketing course is accredited by The Chartered Institute of Marketing (CIM) so you know that what you learn is aligned with industry standards. This means you can reduce the number of assessments you need to take after graduation to gain a CIM qualification as well as gaining access to the CIM Marketing club, its regular webinars and newsletter.

You’ll look ahead to the technologies that will affect the work of accountants in the future and gain the essential digitals skills that will help you go further in the industry, such as:

  • Body swap technology
  • Microsoft Excel, PowerPoint, Word, Project and Outlook
  • Generative AI
  • Ai Certification
  • iDea Bronze Award
  • Microsoft 365
  • Xero Accounting Software
  • PowerBI

Your journey starts here

Ready to take the next step? Discover more by attending an Open Day, or speak to our dedicated course enquiries team for further information. 

Placement

options available

International

students accepted

Course accreditations

Small Business Charter logo
iDEA (digital Salford) logo

This is for you if...

1.

You are eager to develop sought-after skills through work placements, study abroad schemes, and real-world learning

2.

You are creatively minded and looking to gain the analytical confidence to review and interpret the results of your work

3.

You are ready to embark on a dynamic career providing endless career opportunities across a variety of industries

Course details

All about the course

The Business Management with Marketing programme is designed to help you develop the wide range of practical skills that employers look for. Throughout your time with us, you will build your own portfolio of professional evidence which you will be able to use to help you get a rewarding job when you graduate.

In the first year, you'll develop a foundational understanding of the marketing environment and its role within broader business functions through practical projects. The second year centres on specialised theories and transferable skills, with a focus on career development activities such as CV writing and interview practice. By the final year, you’ll progress into strategic thinking and leadership, with core modules deepening your knowledge and optional modules allowing you to specialise in your areas of interest.

Enhance your experience

Studying Business Management with Marketing at Salford Business School offers numerous opportunities to gain additional practical experience and practice your skills in a real-world setting.

With the opportunity for all students to complete a paid work placement or study abroad between their second and third years, you will enter the world of work with an in-depth knowledge of the industry and of key business concepts.

Discover our extracurricular and out-of-classroom opportunities to see how you can take your studies further. 

Year one

Digital and Business Skills

The Digital and Business Skills module introduces a range of digital tools for academia and the workplace. Important business skills such as management, collaboration and teamwork are fundamental to the module. Regular engagement with online platforms provides tasks to improve digital competency. Also, co creation work presents self-reflection and confidence building opportunities. Gaining the inspiring digital enterprise award (iDEA), completing LinkedIn learning assessments for Microsoft software applications, and completing collaborative video creation tasks will increase your digital and business skills as you progress towards the completion of this module. Digital Business is here to stay, so it is vital to improve these 21st century skills.

Understanding Organisations

This module provides you with an introduction to the key functions of business and is an opportunity to see how they work. You will get an understanding of functions including people management, accounting, marketing and operations, and how they underpin business success. This is illustrated through the lens of some of the successful businesses from across the Greater Manchester region that Salford Business School work with: we will look at a range of businesses including startups, family businesses and large scale enterprises and multinationals from different industry sectors. It is a first opportunity to see what makes businesses tick and will help you think about your future learning and employment journeys.

Mobile, Media and Marketing

This module will cover:

  • Contemporary marketing in a mobile-first world
  • Anticipating, understanding and fulfilling customer needs and desires
  • Creating and curating social media content to engage audiences

Data Analysis for Business

In this module you will be introduced to a variety of data analysis methods, which will be practiced on real world data sets. Regular formative assessment will be set for practice, with timely feedback given to aid learning and personal development.

You will have an opportunity to formulate your own research questions before analysing data to draw reasonable conclusions. The module will predominantly utilise real data and include a mixture of computer-based questions, calculations, interpretation and drawing conclusions.

The Future of Business

What are the opportunities for business in the future? Starting with a grounding in the business context you will gain an understanding of economics and the digital environment, including the role of the digital economy. We will explore some of the key challenges that are on the horizon such as the impact of massive digitisation and industry 4.0, inclusive growth, food security and the climate emergency, and look at the opportunities for business to provide responsible and sustainable solutions

Campaigns in Practice

This will be your first opportunity to work on a real life problem, giving you insights into problem solving and decision making in a team environment. Working in teams you will apply the fundamental principles of marketing to develop a campaign for a University of Salford client.

Year two

Professional Development

This module will enable you to plan and carry out appropriate professional development activities to increase your employability and performance. These include self-presentation, professional networking, project planning and implementation, team working, influencing and multimedia communication. You will gain all the necessary experience required to take advantage of global employment opportunities. 

 

Customer Experience and Value Creation

Providing an immersive customer experience is a critical differentiating factor for firms today and, notably, one of the fastest growing business disciplines in the world. This module will provide you with the skills to develop and implement a coherent customer experience strategy that is both practical and actionable. It explores the theories and concepts of customer experience management with a customer centric focus by analysing the strategies, issues and dilemmas that are characteristic of the service industry and the delivery of an engaging customer experience.

You will learn how to apply various tools and processes to help you bring your organisation closer to its customers with emphasis on creating value for customers, through relationship building strategies, mapping the customer journey and engaging in service innovation and excellence. 

Business Intelligence and Dashboards

Students will be introduced to a variety of methods of analysis for management decision making, which will be practiced on real data sets aligned to students’ named degree titles. Formative assessment will be set for practice, with timely feedback given to aid learning and personal development.

The decision making techniques introduced in the module can be applied to a wide range of settings, such as interpreting market performance, forecasting growth, make or buy decisions, optimisation of scarce resources etc.

Project Management

During this module we take a detailed look at various aspects of Project Management through a variety of means such as lectures and practical seminars informed by research and industrial collaborations. We will focus on theoretical approaches, tools and techniques of planning and controlling projects.

We will discuss project management as an important and integral part of a business whether this is product or service based.

Marketing Communications

This module covers: 

  • An introduction to marketing communications theory and practice
  • Marketing communications planning, strategy and delivery
  • PR, direct marketing, sales, point-of-purchase and more

Live Project in Digital Marketing

This module is a chance to get hands on experience inside a real organisation. Working in teams, reflecting your future working environment, you will help one of our partner organisations develop a solution to a current business problem. This is a chance to apply your people, project and time management skills in a real-world situation and to see how your solutions can apply in practice. Our employers tell us that experience of live briefs is important to them, and this is your chance to apply the knowledge you have gained on the course in that context. It's also a great addition to your CV!

In the first term, you have the opportunity to choose a short (10 credit) module in an area you might be interested in or that you've never tried before. Alternatively, you can secure a short work placement and get credit for it in your results. Choose one from the options below.

The Digital Workplace

The digital workplace is here to stay. This module helps you gain an understanding of the application of digital technologies in organisations. You will develop a critical awareness of the relationship between people and the workplaces of the future. You will also explore the issues around implementing a digital strategy.

Contemporary Issues in International Marketing

On this short module, you'll look at the issues affecting current marketing in a global setting and the impact this has on the wider business environment. You'll look at different marketing niches from a social, economic and environmental perspective, considering the importance of minority group affiliations associated with Black Lives Matter, LGBTQ+, social inclusion, ethics, sustainability and the marketing-savvy green consumer. You'll also gain an understanding of the ethical, moral and legal requirements that managers must appreciate when engaging in international marketing activities.

Business Accounting

You will be introduced to some fundamentals of basic financial and management accounting, learning to understand the content of financial statements and the accountancy practices required to prepare these statements. You will learn to analyse and interpret financial statements and use the data to make informed management decisions. With cost (and its impact on profit) a key factor in an organisation’s success, you will learn to communicate financial information both in writing and speaking.

Legal Aspects of Business

On this module, you will learn about some of the key aspects of law and how these impact upon business. You will be introduced to the outline of the English Legal System, Contract Law, Employment Law and Company Law. You will develop a critical understanding of legal issues that may arise in business situations and be able to use your knowledge of the law in relevant business practices.

Advertising Strategy

The aim of this short module is to support and empower you with the right skills and confidence to enter the Chartered Institute of Marketing (CIM) Pitch competition. CIM is the professional body for the marketing industry.

You will learn to interpret a campaign brief and how to respond to it in a strategic way, developing the strategies, tactics and tools you need to be able to make a professional pitch to industry. At the same time, you will increase your skills for employment and gain experience of a live brief from the leading professional body. You will be able to use your pitch and the presentation of your creative advertising ideas as evidence of your abilities for prospective employers.

Internship

A short internship, whether paid or unpaid, is invaluable for you to develop and demonstrate your skills in the real-world. This module allows you to gain credits for work you do that is relevant to your degree and contributes to your employability. The Business School will provide support and guidance when you are looking for internship opportunities. This may be done during the summer period between the end of level 4 and the start of level 5, but other opportunities may be possible provided the relevant amount of work-based learning is undertaken. During term time, you will work on a reflective report to demonstrate what you learned during the internship.

Sports Business Finance: Trends and Analysis

The module provides a comprehensive understanding of economic and financial principles as applied to the sports industry. Students will analyse contemporary sport issues, financial statements, revenues, costs, demand, pricing strategies, and the market structure of the sport industry. The module also covers financial strategies for sport organizations, including business formation, fund-raising, maintaining a healthy financial position, and expansion strategies. Additionally, students will learn about the application of economics and financial management in sport organizations, data-driven decision making, and the role of sport in political and diplomatic issues. This module equips students with the knowledge and skills to make sound financial decisions and strategic management in the dynamic and evolving field of sports business

Optional work placement year

Professional Placement

All students can apply for a one-year professional placement, which takes place between your second and last years of study.

This is an excellent opportunity to take advantage of and we will help you find out about vacancies and make the right connections with high profile employers through regular events and presentations.

Here is just a small selection of the companies our students have enjoyed placements with so far: NatWest, Barclays and the Cooperative Bank; BP, Esso and Shell; IBM, Hewlett Packard and Compaq; Ford, Vauxhall, Jaguar and Nissan; Marks & Spencer, Selfridges and Sainsbury’s; Eli Lilly, Glaxo and ICI; Fujitsu, Marriott and Virgin.

Year three

Business Ethics and Sustainability

This module equips you with an appreciation and in-depth understanding of the implications of Business Ethics, Corporate Social Responsibility (CSR) and Sustainability within national and international organisations. This module will also develop your knowledge with respect to the importance of the balance between shareholders, stakeholders and the purpose and values of the organisation. It will explore the roles of social and technological innovation in global ethical organisations in order to prepare you for future employability.

Advanced Digital Marketing

This module aims to develop your core skills in digital and social media-based targeting and communication strategies. It’s a practical module where you will cover a host of topics; you will look at how to create an effective digital presence and consider the critical components of a digital marketing strategy and its strategic significance.

You will also extend you capabilities in digital brand awareness, search engine optimisation and search engine marketing, content optimisation etc.

You will be working in intensive case discussion sessions and group activities, and learning from guest lectures and insightful study materials to understand how the concepts that underpin digital and social media marketing support business success.

Leadership and Management in Marketing

This module will help you to develop your leadership skills and prepare you for your future career. You will explore theory, behaviour, people management and leadership within a general organisational framework and apply it within a specific marketing context. This is an opportunity to develop the skills you have gained in the early part of your degree and apply them to prepare you for the responsible and authentic leadership that future business requires

This module offers a unique in-depth knowledge and understanding of the key practical and theoretical aspects of leadership and management in contemporary organisations. There is a focus on specific individual leaders, leadership styles and traits and offers an insight into how leaders operate in an organisational context. The module also explores personal leadership, the development of leadership and how leadership occurs at all levels. This module will allow you to  reflect on your own leadership development and application, enhancing your employability. 

Emerging Themes in Marketing

A key factor of successful marketing relates to the dynamic changes taking place in the external business environment. On this module, you will look at new and emerging themes in business organisations and the external marketing environment, such as societal and green marketing.

Fundamental to understanding these changes is the building and refining of the skills necessary to anticipate and adapt to potential changes in a marketing environment that is often complex and far from certain. To better understand and appreciate such issues, you will carry out a critical evaluation of key underpinning themes such as horizon-scanning, scenario-planning and marketing’s new ground, as well as changing consumers, the changing nature of competition, contemporary business strategies and the marketing professional.

Innovation and Entrepreneurship

Employers tell us that they are looking for employees with an entrepreneurial mindset.  Or perhaps you're thinking of setting up your own business.

In this module you have the opportunity to undertake an enterprise project for an internal or external sponsor on a topic of common interest.  Alternatively, you can use this opportunity to undertake in-depth research for your own project, for example, a business plan if you are wanting to start up a company after you graduate. The nature of the project will be negotiated by yourself, the module leader and the sponsoring company. 

Strategic Management

This module will provide a detailed understanding of business strategy, so that you acquire an organisation-wide perspective through exploring strategy techniques and processes within the global environment. You will draw together your knowledge from across the Business Management with Marketing programme, and apply this to real world organisational problems, deploying accurately established techniques of analysis and enquiry, some of which are at the forefront of strategic research and practice. Working on industry problems drawn from Marketing situations, you will prepare for a career in Marketing management.

This is a further opportunity for you to choose a short (10 credit) module in an area you might be interested in or that you've never tried before. Alternatively, you can secure a short work placement and get credit for it in your results. Choose one from the options below.

Technology Innovation

Technology innovation is concerned with developing your awareness and understanding of the use of digital technologies and their role in digital transformation. We will examine contemporary issues in this area and explore the impact that digital technology had had on business and will have in the future. On completion, you will have a critical awareness of the digital industry and have considered the application of technology to business problems. This module links with and is supported by Launch@ Salford, the University’s incubation centre.

Big Data Analytics

Modern businesses derive significant insight from applying advanced analytical techniques to massive volumes of data. In the module, you will learn a range of established Big Data and analytics techniques and the value they provide to organisations. On successful completion of the module, you will not only be able to collect and analyse data to underpin business decisions but also be able to apply them within the business context, looking at strategy, business goals and organisational competitive advantage.

Internship

A short internship, whether paid or unpaid, is invaluable for you to develop and demonstrate your skills in the real-world. This modules allows you to gain credits for work you do that is relevant to your degree and contributes to your employability. The Business School will provide support and guidance when you are looking for internship opportunities. This may be done during the summer period between the end of level 5 and the start of level 6 but other opportunities may be possible provided the relevant amount of work-based learning is undertaken. During term time, you will work on a reflective report to demonstrate what you learned during the internship.

Climate Change and Sustainability in Business

Climate change is a fundamental stressor which erodes past development and threatens future developments in vital areas of the well-being of humans. The sustainable use of energy is important in the 21st century due to our dependence on energy for transportation, business and heating which is the main factor behind climate change and the key to its solution. Therefore, energy and climate change are inextricably linked. The import of this module is to provide you with a background on issues pertaining to climate change from a multidisciplinary lens. You will study the science and policy of climate change, international climate finance, energy policy, business and sustainability and environmental policy.

Investment Management

The module will provide an introduction to the investment environment. The module will explain risk and how investors can manage risk. Furthermore, the module will explain about time value of money, portfolio management and the relationship between risk and return. 

Information Security Management

The aim of this module is to understand the management and protection of digital information across various technologies. The module also concerns managing data security risk, cybersecurity risk, data policy in contemporary digital technologies, the strategic aspects of information security management and digital forensics and the legal, ethical ad professional concerns in data security.

Marketing in Action

Sport Event Management

The module will introduce to students the strategic and systematic process of planning and managing sport events. Students will learn key managerial issues associated with project management, logistics, risk management, sustainability, sponsorship, and human resources through case studies, readings, discussions, lectures, and assignments. The module aims to develop students' leadership behaviours, enhance their ability to create risk management solutions, and prepare them to respond to managerial challenges facing sport event managers. By the end of the module, students will be equipped to apply event management processes to sport events and successfully manage diverse populations in the context of sports event management

Please note that it may not be possible to deliver the full list of options every year as this will depend on factors such as how many students choose a particular option. Exact modules may also vary in order to keep content current. When accepting your offer of a place to study on this programme, you should be aware that not all optional modules will be running each year. Your tutor will be able to advise you as to the available options on or before the start of the programme. Whilst the University tries to ensure that you are able to undertake your preferred options, it cannot guarantee this.

What Will I be Doing?

100%

Employability focused

Teaching

You will learn through a combination of lectures, seminars and tutorials using a wide range of learning activities such as business simulations.

Our teaching is focused on supporting you to gain hands-on experience for your career. Right from the start you will develop the practical skills and theoretical knowledge that you'll need when you begin working. Our academics are experts in their field and work closely with industry to ensure that our courses reflect the needs of business and provide you with that extra edge when it comes to securing a job.

Assessment

We use different assessment techniques in different modules and try to ensure all assessments reflect the types of work you will do after graduating. This may include portfolio work, presentations and business pitches.

Frequently Asked Questions

What is business management with marketing?

Business Management with Marketing combines business management principles with marketing strategies, teaching students how to manage business operations and effectively promote products or services. Topics include market research, consumer behaviour, strategic management, and financial analysis.

Is a business management and marketing degree worth it?

A business management and marketing degree is worth studying if you are interested in pursuing a career in business, marketing or management. This degree can provide you with valuable skills in strategic planning, marketing analysis and leadership, which are highly sought after in various industries.

Is marketing part of business management?

Marketing is a crucial part of business management. Effective marketing strategies help businesses reach their target audience, build brand awareness and drive sales, all of which are essential for successful business management.

Meet Becky

"The Business Management with Marketing involves a varied range of modules, from data analysation to the curation of campaigns with opportunities and support to actualise them. The course has something for everyone, with endless support and prospects for enhancing your CV."

 

It’s more than just a course; it’s a gateway into a more employable self.

 

"I love the diversity of the modules and that they actually contribute to the development of necessary skills for a job in this industry. Each module allows for creative influences to be recognised, and individuality to shine through, which has helped me to be recognised by the CIM. This course has introduced me to so many possibilities I never knew were achievable. The ability to network is phenomenal, and the work is never boring. I enjoy every aspect of the course."

Employment and stats

What about after uni?

FURTHER STUDY

A postgraduate degree is a great option if you want to take your knowledge and skills to the next level. Salford graduates and alumni also receive a significant fees discount.

EMPLOYMENT

When you graduate, you will have transformed yourself from an ambitious individual into an accomplished, marketing-minded graduate. You will have gained valuable new skills which prepare you for work, graduate entry into marketing-related training programmes, or further study.

The skills and knowledge gained by studying marketing are practical and applicable across a wide range of business functions. Our graduates are working in organisations such as IBM, BNY Mellon, HSBC, RBS and Manchester United.

A taste of what you could become

A Marketing Manager

A Marketing Analyst

A social media manager

A Content Marketing Manager

An Entrepreneur

And more...

Career Links

As a CMI accredited Business School, we teach the skills that employers need and as a result, our graduates enjoy excellent international career prospects. Through our Employability Hub, we have excellent links with businesses both local and international and we are recognised by the Small Business Charter for our work with small businesses (SMEs).

Our industry connections help us to ensure that our programmes are designed around the current needs of employers. Mercedes-Benz Cars UK Limited, CEVA Logistics, Tata and JCB all had input on the content delivered on BSc Business Management with Marketing during its development.

These links allow you to build your professional network and create employment opportunities both for your work placement or summer internships and for after graduation.

 

Requirements

What you need to know

APPLICANT PROFILE 

This degree offers excellent scope for any student wanting to start a career in marketing, management and a variety of other different business areas. Knowledge and expertise in marketing are highly sought after by employers across a wide variety of sectors.

If you know you love marketing but aren’t sure which direction to go in, the Marketing course is an ideal introduction to some core areas associated with marketing. 

ENGLISH LANGUAGE REQUIREMENTS

All of our courses are taught and assessed in English, so as an applicant you must meet our minimum English language entry requirements. If you are an international student and not from a majority English speaking country, you will need IELTS 6 with no element below 5.5.

We also accept a range of other English language qualifications. If you do not have the English language requirements, you could take the Pre-Sessional English course, or the International Foundation Year to gain entry onto this degree.

Standard entry requirements

GCSE

Maths and English at grade C / grade 4 or above.

You must fulfil our GCSE entry requirements as well as one of the requirements listed below.

UCAS Tariff points

104 - 112 UCAS Tariff points 

A level

BCC - BBC with a minimum of two A2 passes. 

BTEC National Diploma

DMM

Access to HE

104 - 112 UCAS Tariff points – Pass with a minimum of 45 credits at Level 3 and 15 at Level 2 

T level

Merit

International Baccalaureate

Indicatively 30 points for International Baccalaureate Diploma (31 points with experience year)

Scottish Highers

104 - 112 UCAS Tariff points with a minimum of two Advanced Highers.

Irish Leaving Certificate

104 - 112 UCAS Tariff points with a minimum of two Higher Level Subjects.

European Baccalaureate

Pass Diploma with 60% or above.

International Students

We accept qualifications from all around the world. Find your country to see a full list of entry requirements. If you do not meet the entry requirements, you could take the International Foundation Year to gain entry onto this degree.

Alternative entry requirements

Salford Alternative Entry Scheme (SAES)

We welcome applications from students who may not meet the stated entry criteria but who can demonstrate their ability to pursue the course successfully. Once we have received your application we will assess it and recommend it for SAES if you are an eligible candidate.

There are two different routes through the Salford Alternative Entry Scheme and applicants will be directed to the one appropriate for their course. Assessment will either be through a review of prior learning or through a formal test.

How much?

Type of study Year Fees
Full-time home 2025/26 £9,250.00per year
Full-time international 2025/26 £15,720.00per year

Additional costs

You should also consider further costs which may include books, stationery, printing, binding and general subsistence on trips and visits.

Scholarships for international students

If you are a high-achieving international student, you may be eligible for one of our scholarships. Explore our international scholarships.

Apply now

All set? Let's apply

Still have some questions? Register for one of our Open Days or contact us:

By email: enquiries@salford.ac.uk
By phone: +44 (0) 161 295 4545

Additional UCAS Information

Business Management with Marketing with Foundation Year UCAS Course ID - N1N8

Business Management with Marketing with Placement Year UCAS Course ID - N1NM

Enrolment dates

September 2025

UCAS information

Course ID N1N5

Institution S03