Marketing
BSc (Hons)

Salford Business School - THE Business School of the Year award winners logo

Salford Business School

2014 THE Award Winner
Business School of the Year

Industrial Placement
Overseas study available
Work placement opportunity
International Students can apply

3 good reasons to study Marketing at Salford

1.

This course is accredited by the Chartered Institute of Marketing

2.

Marketing students often establish their own businesses while they study with the support of our Enterprise team

3.

Take advantage of paid placements with world-leading organisations such as Kellogg's, Virgin, Coca-Cola and HSBC

Course Summary

This course provides you with a solid business education and preparation for a wide variety of managerial careers.

Your expertise in marketing will be developed through modules such as Consumer Behaviour, Market Research and Services and Relationship Marketing.

Your professional development prospects will also be strengthened through subjects like HRM, Accounting and Law in a Business Context, as well as specialist options in each year, such as Organisations in a Global Environment and Operations Management.

All subject areas throughout the course are approached with an international perspective and you will have the option of learning an additional language to help you communicate and succeed in today's increasingly global economy.

This course is also available with a Professional Experience Year, giving you the opportunity to apply the skills, knowledge and understanding you have gained in the first two years of the course. There are different entry requirements and course codes for the Professional Experience Year option.

Watch our video

Students and staff talk about the Salford Business School Live Expo, where students get the chance to work for real-world employers as part of their studies.

Course Details

Course Structure

Year 1  

All marketing students study the same modules in the first year, after which you are given the flexibility to review and change your options depending on which subjects interest you the most. This approach gives you a vital foundation in key business disciplines to support the subjects you go on to    study in your second and final years. It also means that all students achieve the same level of marketing knowledge at the end of their first year.  

You will receive an introduction to the theory and practice of marketing - an essential service to the long-term prosperity of organisations and businesses - and apply these principles to real life situations.      
This module gives you a theoretical and practical introduction to the basics of accounting, including how to prepare financial statements.      
You will learn about the important contribution of Human Resource Management policy and practice to employee and organisational success in the UK and internationally.      
This module introduces you to the key concepts of modern economics, including how markets function as the foundation of contemporary economies.      
You will learn how to present, evaluate and interpret data as a basis for making business decisions. This will include an introduction to using mathematics, statistics and analysis to develop lines of argument and propose solutions to important business problems.      

OPTIONAL MODULES

Choose one from:  

This module will introduce you to the functional nature of organising and organisations in a global context.      

OR  

You will develop your knowledge and competence in a foreign language, while also learning more about the countries where it is spoken for professional purposes.      

Year 2  

In your second year, you will start to take specialist modules and build your knowledge in these areas. You also have the option to change your specialism and original choice of degree, or switch to any of the following degrees:  

  • BSc (Hons) Business and Financial Management    
  • BSc (Hons) Business and Management    
  • BSc (Hons) Business and Economics    
  • BSc (Hons) International Business    
  • BSc (Hons) Business Management with Sport    
  • BSc (Hons) Business and Tourism Management    
  • BSc (Hons) International Events Management    
  • BSc (Hons) Human Resource Management    

You can also choose to undertake a study exchange abroad for one semester or one year during your second year. We provide you with extensive support through workshops, personal guidance, tests and interview practice to help    this    opportunity become a reality.    

Graduates with international experience are increasingly sought by employers because they gain highly valuable skill sets living and studying in a different country.    

Salford Business School study abroad opportunities are available across Europe and the rest of the world – don’t miss out on this exciting chance to learn while exploring new places and making friends from all over the world!  

CORE MODULES  

This module gives you an effective introduction to the key aspects of marketing communications theory and practice. You will design and develop an efficient, integrated marketing communications plan and strategy, and study key topics including: Advertising, public relations, direct marketing, sales        promotion, personal selling, point-of-purchase and e-communications.      
This module provides you with a theoretical base of consumer behaviour and practical understanding of how research techniques are used to inform marketing strategy. You will learn about the foundations of consumer behaviour and relevant theories. You will also connect the theoretical base to applications        in marketing through a critical appreciation of market research methodology.      
This module develops your ability to initiate, implement, review and appraise management objectives and decisions in the context of a dynamic and competitive market environment. You will develop an understanding of complex interactions that characterise decision-making in organisations, and the importance        of thinking beyond a single functional perspective.      
This module introduces you to the operation of global legal systems and the areas of law that underpin the practice of effective business management. You will develop a working knowledge of law relating to contracts and their effective negotiation in different business environments.      
This module will enable you to plan and carry out appropriate professional development activities to increase your employability and performance. These include self-presentation, professional networking, project planning and implementation, team working, influencing and multimedia communication. You        will gain all the necessary experience required to take advantage of global employment opportunities.      

OPTIONAL MODULES

Choose one from:  

You will gain a systematic understanding of the management of resources and operations in the global marketplace. This module focuses on developing your advanced appreciation of the functions and processes in organisations, and their impact on and responsiveness to external environments in which they operate.      

OR  

This module gives you an opportunity to further consolidate and develop competence in a foreign language. It further prepares you linguistically and interculturally for work in or relating to a country where the target language is spoken.      

Optional Year  

On completion of Year 2 you may choose to undertake either a paid placement or study abroad for a year.  

All of our BSc and BA students can apply for a one year professional placement, which takes place between your second and last years of study.        

This is an excellent opportunity to take advantage of and over the last five years 90% of Salford Business undergraduates taking a one year placement secured a 2:1 or 1st class Honours degree.        

We will help you find out about vacancies and make the right connections with high profile employers through regular events and presentations.        

Here is just a small selection of the companies our students have enjoyed placements with so far: NatWest, Barclays and The Cooperative Bank; BP, Esso and Shell; IBM, Hewlett Packard and Compaq; Ford, Vauxhall, Jaguar and Nissan; Marks & Spencer, Selfridges and Sainsbury’s; Eli Lilly, Glaxo and ICI; Fujitsu, Marriott and Virgin.        

Year 3  

CORE MODULES

You will solve real world problems and develop marketing strategies which deliver growth and expansion in a global environment. This will enable you to develop strategic marketing plans to facilitate the delivery of effective, innovative and creative solutions, while undertaking change management programmes.      
This module enables you to understand the nature of services within the business environment. You will gain a detailed understanding of marketing process adopted by a range of public and private sector service organisations. You will also develop your understanding of relationship marketing, and how        it contributes to the effectiveness of service organisations focused on business-to-customer and business-to-business environments.      
This module enhances your understanding of the complexity behind international marketing, with reference to relevant theoretical frameworks, contemporary issues and consumer markets. You will expand your knowledge of strategic marketing practice across social contexts, and enhance your analytical skills        by engaging in international marketing planning processes.      
This module provides you with an organisational perspective by exploring strategy techniques and processes. You will apply your knowledge and understanding of strategy to a variety of real-world organisations using analysis and enquiry techniques at the forefront of research and practice. This module        will prepare you for a career in business and management and enable you to reach your potential as a next generation manager.      
This module grows your understanding of the sourcing, evaluation and application of available business information in a variety of formats. You will also develop your skills in the design and analysis of primary research methodologies to solve business problems.  In particular, the module        aims to develop your capacity to evaluate published business research and consultancy in relation to its methodology and findings and to prepare viable proposals for future research-based business consultation.      

OPTIONAL MODULES

Choose one from:  

This module equips you with an in-depth understanding of the implications of Business Ethics, Corporate Social Responsibility (CSR) and Sustainability in national and international organisations. You will develop your knowledge of the important balance needed between shareholders, stakeholders and the        purpose and values of organisations. The module additionally explores the roles of social and technological innovation in global ethical organisations to enhance your employability.      

OR  

This module gives you an opportunity to further consolidate and develop your competence in a foreign language. You will prepare linguistically and interculturally for work connected to a country where the target language is spoken.

Please note that it may not be possible to deliver the full list of options every year as this will depend on factors such as how many students choose a particular option. Exact modules may also vary in order to keep content current. When accepting your offer of a place to study on this programme, you should be aware that not all optional modules will be running each year. Your tutor will be able to advise you as to the available options on or before the start of the programme. Whilst the University tries to ensure that you are able to undertake your preferred options, it cannot guarantee this.

Entry Requirements

Qualification Entry requirements
GCSE Minimum of five, to include Maths and English at grade C or grade 4
UCAS tariff points BSc:104-112 points
With Professional Experience: 112-120 points
GCE A level BCC-BBC with a minimum of two A2 passes. With professional experience year: BBC-BBB with a minimum of two A2 passes
BTEC National Diploma DMM
International Baccalaureate Indicatively 26 points for International Baccalaureate Diploma (27 points with experience year)

Salford Alternative Entry Scheme (SAES)

We welcome applications from students who may not meet the stated entry criteria but who can demonstrate their ability to pursue the course successfully. Once we have received your application we will assess it and recommend it for SAES if you are an eligible candidate.

There are two different routes through the Salford Alternative Entry Scheme and applicants will be directed to the one appropriate for their course. Assessment will either be through a review of prior learning or through a formal test.

English Language Requirements

For admission to programmes of study at the University an applicant whose native tongue is not English must possess a current qualification deemed acceptable by the University as evidence of proficiency in the English Language. For entry to level 4,5,6 such a qualification must equate to a minimum average score of 6 or above (and for each component 5.5 or above) from the Cambridge/British Council English Language Testing Service (IELTS) or alternative examinations as recognised by the University.

Applicant profile

Each application will be considered carefully and judged on its own merits.

Equivalent qualifications will also be considered please contact admissions for further information

This course offers excellent scope for any student wanting to learn how marketing plays a vital role in business. Knowledge, expertise and the ability to discuss and contribute to solutions around these issues are highly sought after skills by employers across a wide variety of sectors.

We are looking for students with a genuine interest in people and who can evidence voluntary or paid experience in a customer-facing environment. Being able to demonstrate commercial awareness of business is also an advantage. Both of these skills are crucial to begin a successful graduate career in marketing.

This course will appeal to a range of applicants and there is no need to have studied these subjects before to be successful.

Teaching

Teaching is delivered through a combination of lectures, seminars and tutorials using a wide range of learning activities. You will experience small group tutorials during your First and Second year module studies. This ensures you will be highly skilled in time for your placements, year abroad experience and final year studies.

Assessment

Over the duration of your course a range of assessment techniques will be used. Types of assessment include; essays, assignments, exams, multiple choice tests, online tests, group reports, and portfolio work. The weighting between exams and coursework varies between modules and years, but exams still play a major role.

Employability

Our comprehensive range of business and management undergraduate degree courses are highly respected by leading employers and have been designed to maximise your opportunities for embarking on a career with organisations seeking high calibre business graduates. There is currently a substantial growth in digital marketing and high demand from employers for students with this experience.

You will gain valuable new skills which prepare you for work, graduate entry into management training programmes, or further study.

Our recent graduates have gained employment with leading companies including:

  • Ernst & Young
  • Dixons Group plc
  • British Airways
  • Cooperative Insurance Services
  • BMW
  • American Express
  • BBC
  • Citibank
  • Ladbrokes
  • Numberica
  • Office of the Legal Services Ombudsman
  • KPMG
  • Pricewaterhouse
  • Coopers
  • Premier Travel Inn
  • BUPA
  • Thomson Holidays
  • BT
  • DTS Logistics
  • Greater Manchester Police
  • The NHS

Career Prospects

Alumni Profile

2010 BSc (Hons) Marketing Management graduate, Sarah Markillie, applied directly to a Graduate Gateway placement during her time at the University of Salford and set up a new company with the support of her line manager, Simon Diggins.

Sarah said: “My copywriting skills improved and so did my knowledge of industry, which means I can sell the business better in marketing literature I have produced”.

Simon added: "Sarah helped to create a new business called Garden Bars. Her involvement began with a business plan, researching our suppliers and competitors, and development of a new website. All of this has been crucial in getting the job off the ground.”

Links with Industry

Our course team maintains excellent relations with local and national Marketing organisations, commentators and employers.

Our teaching is industry-led, inspired by contemporary practice and developed in partnership with business leaders. Our academics are experts in their field and work closely with industry to ensure that our courses reflect the needs of business and provide you with that extra edge when it comes to securing a job.

We teach the skills that employers need and as a result, our graduates enjoy excellent international career prospects.

The curriculum across our undergraduate courses balances academic teaching and professional experience, allowing you to apply theory in practice in a way that has been proven to produce highly employable, articulate business professionals who have forged the contacts that will help develop their future careers.

Placement Opportunities

Taking a placement between your second and final year helps to further develop your management skills and enhances your CV and employment prospects. A placement also provides a real context for the subjects studied on the course and helps in the preparation for your final year.

Students at Salford have been placed in a large number and wide variety of organisations, from global corporations to small enterprises, from financial services to manufacturing. You will receive considerable assistance from the industrial placements tutor and team in obtaining a placement.

Current and recent students have enjoyed placements with: NatWest, Barclays and The Cooperative Bank; BP, Esso and Shell; IBM, Hewlett Packard and Compaq; Ford, Vauxhall, Jaguar and Nissan; Marks & Spencer, Selfridges and Sainsbury's; Eli Lilly, Glaxo and ICI.

Other placements have included the NHS, the education sector, environmental, arts and cultural organisations.

Further Study

Fees and Funding

Fees for entry in 2017-18 will be published as soon as possible.

Fees 2016-17

Type of StudyFee
Full-time£9,000
Part-timeYour annual fee will be calculated pro rata to the full-time fee according to the number of credits you are studying
Full-time International£12,000

Additional costs

You should also consider further costs which may include books, stationery, printing, binding and general subsistence on trips and visits.

 

Facilities

Salford Business School is located at the heart of the University’s Peel campus in the newly refurbished Lady Hale Building, and the Chapman Building, offering state-of-the-art facilities for the Business School’s student learning community and just minutes from Manchester city centre.

Chapman is a stylish modern space with six lecture theatres equipped with the very latest technology and large screen displays, a series of communal learning and breakout spaces, plus a Fairtrade café with panoramic views across the campus.

Lady Hale is the home to all dedicated business school student support including the school office, an employability hub, a base for the Business School society, and several open study spaces.