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Marketing

BSc (Hons)

School - Salford Business School

Subject area - Business and Management

UCAS Code: N1N5 (three years), N1NM (four years with placement)

Start Dates(s): September

Duration:

Three years full-time
Four years with work placement

Fees:

UK - £9250 per year

International - £12,000 per year

In Brief:

  • All subject areas throughout the course are approached from an international perspective
  • Marketing students often establish their own businesses while they study with the support of our Enterprise team
  • You can enhance your career options with a year-long industrial placement giving you the opportunity to apply the skills, knowledge and understanding you have gained in the first two years of the course
  • Overseas study available
  • Work/industrial placement opportunity
  • International students can apply

Course Summary

This course provides you with a strong business education in preparation for an exciting career as a marketing professional or as a basis for other managerial careers.  You will also have opportunities to study a language, study on an international exchange and take up work experience placements abroad. The programme supports entrepreneurial initiative and our Marketing students often establish their own business while they study with the support of our Enterprise team.

On this course, your learning will be industry relevant and career-focused. You will be taught by committed tutors who have international experience and are experts in their field.  Your own expertise in marketing will be developed through modules such as Consumer Behaviour, Market Research and Services and Relationship Marketing.

Your employment prospects will be strengthened through subjects like Human Resource Management, Accounting and Law in a Business Context, as well as specialist options in each year, such as Organisations in a Global Environment and Operations Management.

The programme also offers a wide range of learning outside the classroom to develop your practical experience including the opportunity to work with staff from the University’s Marketing department to get a better understanding of Marketing in the ‘real world’.  The Professional Development module in the second year helps you to develop the skills you need – presentation skills, networking, interview techniques etc – to move more easily into successful employment.  

All subject areas throughout the course are approached from an international perspective and you will have the option of learning an additional language to help you communicate and succeed in today's increasingly global economy.

Through the Study Abroad programme, you could choose to spend your second year studying on an international exchange with one of our global partner institutions in Europe, the US or the rest of the world.

This degree is also offered with a Foundation Year, visit www.salford.ac.uk/ug-courses/business-foundation-year for details.

Marketing is a very broad degree and I have really enjoyed studying this programme at the University of Salford. I really do believe doing this course is a real investment in my future and it has already helped me on multiple projects I have been working on outside of the course itself including working with a charity organisation and dealing with multiple stakeholders. If I were to give one bit of advice to others thinking of studying this course it really would be -  go for it!

Lee Clatworthy, BSc (Hons) Marketing, 2017
https://youtu.be/ps2R8xqJcrA

Course Details

This course allows you to either specialise or follow an integrated route and the modular design gives you considerable choice.

Year 1  

You will receive an introduction to the theory and practice of marketing - an essential service to the long-term prosperity of organisations and businesses - and apply these principles to real life situations.      
You will learn about the important contribution of Human Resource Management policy and practice to employee and organisational success in the UK and internationally.      
This module gives you a theoretical and practical introduction to the basics of accounting, including how to prepare financial statements.      
This module introduces you to the key concepts of modern economics, including how markets function as the foundation of contemporary economies.      
You will learn how to present, evaluate and interpret data as a basis for making business decisions. This will include an introduction to using mathematics, statistics and analysis to develop lines of argument and propose solutions to important business problems.      
This module will introduce you to the functional nature of organising and organisations in a global context.      

Year 2
Core Modules  

This module gives you an effective introduction to the key aspects of marketing communications theory and practice. You will design and develop an efficient, integrated marketing communications plan and strategy, and study key topics including: Advertising, public relations, direct marketing, sales promotion, personal selling, point-of-purchase and e-communications.      
This module provides you with a theoretical base of consumer behaviour and practical understanding of how research techniques are used to inform marketing strategy. You will learn about the foundations of consumer behaviour and relevant theories. You will also connect the theoretical base to applications in marketing through a critical appreciation of market research methodology.      
This module provides you with the knowledge required to successfully plan, execute and evaluate events. You will also gain the necessary experience to run your own event with support from your tutors.      
This module introduces you to the operation of global legal systems and the areas of law that underpin the practice of effective business management. You will develop a working knowledge of law relating to contracts and their effective negotiation in different business environments.      
This module will enable you to plan and carry out appropriate professional development activities to increase your employability and performance. These include self-presentation, professional networking, project planning and implementation, team working, influencing and multimedia communication. You will gain all the necessary experience required to take advantage of global employment opportunities.      

Year 2
Optional Modules  

This module focuses on developing an advanced appreciation of functions and processes in organisations and their impact and responsiveness on external environments.      
You can continue to study a language in support of your course.      

Year 3
Core Modules  

You will solve real world problems and develop marketing strategies which deliver growth and expansion in a global environment. This will enable you to develop strategic marketing plans to facilitate the delivery of effective, innovative and creative solutions, while undertaking change management programmes.      
This module enables you to understand the nature of services within the business environment. You will gain a detailed understanding of marketing process adopted by a range of public and private sector service organisations. You will also develop your understanding of relationship marketing, and howit contributes to the effectiveness of service organisations focused on business-to-customer and business-to-business environments.      
This module enhances your understanding of the complexity behind international marketing, with reference to relevant theoretical frameworks, contemporary issues and consumer markets. You will expand your knowledge of strategic marketing practice across social contexts, and enhance your analytical skills by engaging in international marketing planning processes.      
This module offers an organisational perspective by exploring strategy techniques and processes. You will apply your knowledge and understanding of strategy to a variety of real world organisations, using analysis and enquiry techniques at the forefront of strategic research and practice. This will prepare you for a career in business and management and enable you to reach your potential as a next generation manager.      
You will develop your understanding of the sourcing, evaluation and application of available business information in a variety of formats, while also improving your skills in the design and analysis of primary research methodologies. In particular, the module aims to develop your capacity to evaluate published business research and consultancy and prepare viable proposals for future research-based business consultation.      

Year 3
Optional Modules  

You will develop a detailed understanding of the implications of Business Ethics, Corporate Social Responsibility (CSR) and Sustainability in national and international organisations. You will also be encouraged to explore the ethical roles of social and technological innovation in global organisations.      
You will continue to strengthen your knowledge of a foreign language and its use for professional purposes in the countries where it is spoken.

Please note that it may not be possible to deliver the full list of options every year as this will depend on factors such as how many students choose a particular option. Exact modules may also vary in order to keep content current. When accepting your offer of a place to study on this programme, you should be aware that not all optional modules will be running each year. Your tutor will be able to advise you as to the available options on or before the start of the programme. Whilst the University tries to ensure that you are able to undertake your preferred options, it cannot guarantee this.

Entry Requirements

Qualification Entry requirements
GCSE Maths and English at grade C or grade 4
UCAS tariff points BSc:104-112 points
With Professional Experience: 112-120 points
GCE A level BCC-BBC with a minimum of two A2 passes. With professional experience year: BBC-BBB with a minimum of two A2 passes
BTEC National Diploma DMM
International Baccalaureate Indicatively 30 points for International Baccalaureate Diploma (31 points with experience year)

Salford Alternative Entry Scheme (SAES)

We welcome applications from students who may not meet the stated entry criteria but who can demonstrate their ability to pursue the course successfully. Once we have received your application we will assess it and recommend it for SAES if you are an eligible candidate.

There are two different routes through the Salford Alternative Entry Scheme and applicants will be directed to the one appropriate for their course. Assessment will either be through a review of prior learning or through a formal test.

English Language Requirements

For admission to programmes of study at the University an applicant whose native tongue is not English must possess a current qualification deemed acceptable by the University as evidence of proficiency in the English Language. For entry to level 4,5,6 such a qualification must equate to a minimum average score of 6 or above (and for each component 5.5 or above) from the Cambridge/British Council English Language Testing Service (IELTS) or alternative examinations as recognised by the University.

Applicant profile

Each application will be considered carefully and judged on its own merits.

Equivalent qualifications will also be considered please contact admissions for further information

This course offers excellent scope for any student wanting to learn how marketing plays a vital role in business. Knowledge, expertise and the ability to discuss and contribute to solutions around these issues are highly sought after skills by employers across a wide variety of sectors.

We are looking for students with a genuine interest in people and who can evidence voluntary or paid experience in a customer-facing environment. Being able to demonstrate commercial awareness of business is also an advantage. Both of these skills are crucial to begin a successful graduate career in marketing.

This course will appeal to a range of applicants and there is no need to have studied these subjects before to be successful.

Fees and Funding

Fees

Tuition fees for Home/EU students beginning their course in September 2018 will be announced as soon as they are confirmed by the UK Government. Tuition fees for 2017 were £9,250 per annum for Home/EU students; we expect this figure to rise slightly for 2018.

Type of Study Fee
Full-time £9250 per year
Full-time International £12,000 per year

Fees 2018-19

Type of Study Fee
Full-time £9,250 per year
Part-time Your annual fee will be calculated pro rata to the full-time fee according to the number of credits you are studying.
Full-time International £13,320 per year

Additional costs

You should also consider further costs which may include books, stationery, printing, binding and general subsistence on trips and visits.

Scholarships & Bursaries

We offer awards to help you study including:

  • Vice-Chancellor's Excellence Scholarship
  • Salford Student Bursary

For more information please see our funding section.

Teaching

Teaching is delivered through a combination of lectures, seminars and tutorials using a wide range of learning activities. You will experience small group tutorials during your First and Second year module studies. This ensures you will be highly skilled in time for your placements, year abroad experience and final year studies.

Assessment

Over the duration of your course a range of assessment techniques will be used. Types of assessment include; essays, assignments, exams, multiple choice tests, online tests, group reports, and portfolio work. The weighting between exams and coursework varies between modules and years, but exams still play a major role.

Employability

My placement year has given me more responsibility and visibility than I ever thought it would within the company. As full on and demanding as my placement is, this is more than matched by the rewards and satisfaction I get from the work I complete. Working with colleagues all around the world has broadened my horizons and given me great opportunities to get really stuck in to some interesting projects and even the opportunity to travel.

Josh Melvin, BSc (Hons) Marketing, Agilent

You will gain valuable new skills which prepare you for work, graduate entry into management training programmes, or further study.

Our recent graduates have gained employment with leading companies including:

  • Ernst & Young
  • Dixons Group plc
  • British Airways
  • Cooperative Insurance Services
  • BMW
  • American Express
  • BBC
  • Citibank
  • Ladbrokes
  • Numberica
  • Office of the Legal Services Ombudsman
  • KPMG
  • Pricewaterhouse
  • Coopers
  • Premier Travel Inn
  • BUPA
  • Thomson Holidays
  • BT
  • DTS Logistics
  • Greater Manchester Police
  • The NHS

Career Prospects

Our comprehensive range of business and management undergraduate degree courses are highly respected by leading employers and have been designed to maximise your opportunities for embarking on a career with organisations seeking high calibre business graduates. There is currently a substantial growth in digital marketing and high demand from employers for students with this experience.

Links with Industry

Our course team maintains excellent relations with local and national Marketing organisations, commentators and employers.

Our teaching is industry-led, inspired by contemporary practice and developed in partnership with business leaders. Our academics are experts in their field and work closely with industry to ensure that our courses reflect the needs of business and provide you with that extra edge when it comes to securing a job.

We teach the skills that employers need and as a result, our graduates enjoy excellent international career prospects.

The curriculum across our undergraduate courses balances academic teaching and professional experience, allowing you to apply theory in practice in a way that has been proven to produce highly employable, articulate business professionals who have forged the contacts that will help develop their future careers.

Placement Opportunities

You can enhance your career options with a year-long industrial placement giving you the opportunity to apply the skills, knowledge and understanding you have gained in the first two years of the course.  You will work with an employer which could be a local, national or international organisation – in 2016-17 these included such as Adidas and Agilent Technologies.  During this year, you will not pay fees to the University and will earn a wage for the work that you do. There are different entry requirements and course codes for the Professional Experience Year option.

A placement also provides a real context for the subjects studied on the course and helps in the preparation for your final year.

Students at Salford have been placed in a large number and wide variety of organisations, from global corporations to small enterprises, from financial services to manufacturing. You will receive considerable assistance from the industrial placements tutor and team in obtaining a placement.

During this year, you will not pay fees to the University and will earn a wage for the work that you do.

There are different entry requirements and course codes for the Professional Experience Year option.

Further Study

Facilities

Salford Business School is located at the heart of the University’s Peel campus in the newly refurbished Lady Hale Building, and the Chapman Building, offering state-of-the-art facilities for the Business School’s student learning community and just minutes from Manchester city centre.

Chapman is a stylish modern space with six lecture theatres equipped with the very latest technology and large screen displays, a series of communal learning and breakout spaces, plus a Fairtrade café with panoramic views across the campus.

Lady Hale is the home to all dedicated business school student support including the school office, an employability hub, a base for the Business School society, and several open study spaces.

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