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Marketing

BSc (Hons)

School - Salford Business School

Subject area - Business and Management

UCAS Code: N1N5 (three years), N1NM (four years with placement)

Start Dates(s): September

Duration:

Three years full-time
Four years with work placement

Fees:

UK - £9,250 per year

International - £13,320 per year

In Brief:

  • All subject areas throughout the course are approached from an international perspective
  • Guest speakers from the public, private and not for profit sectors give you a varied insight into how different industries operate
  • You can enhance your career options with a year-long industrial placement giving you the opportunity to apply the skills, knowledge and understanding you have gained in the first two years of the course
  • Overseas study available
  • Work/industrial placement opportunity
  • International students can apply

Course Summary

Designed around the needs of employers, best practice and current trends, Marketing at Salford Business School provides you with a strong business education in preparation for an exciting career in a fast-paced environment.

Industry relevance is central to all of the programmes offered at Salford Business School. As a Marketing student, you’ll benefit from our industry links through the inclusion of guest speakers from the public, private and not-for-profit sectors, providing you with an insight into how different organisations market themselves in different environments.

With the opportunity to take part in a work placement following your second year, you’ll have chance to take what you’ve learned through your studies, and put it into practice in a real business situation. If you choose to undertake a professional experience year, not only will your career prospects benefit, but you will not pay tuition fees for that year and will earn a wage for the work you do.

This degree is also offered with a Foundation Year, visit www.salford.ac.uk/ug-courses/business-foundation-year for details.

It’s a really exciting environment.  The staff are really friendly, helpful, they can’t do enough for you. It feels like a lot of the staff have come from a background in industry rather than being institutionalised in academia for years.

Lee Clatworthy, BSc (Hons) Marketing, 2017
https://www.youtube.com/watch?v=r2ej244FH-M

Course Details

Marketing, whilst industry-relevant and career-focused remains academically challenging. In your first year of study, you’ll develop your knowledge of key business concepts through a number of core modules.

As the course progresses, you have the opportunity to specialise by choosing modules that meet your interests or are more relevant to the direction in which you’d like to steer your career. The modules are designed to instil you with a range of skills and build your understanding in a variety of areas.

Year 1    

You will receive an introduction to the theory and practice of marketing - an essential service to the long-term prosperity of organisations and businesses - and apply these principles to real life situations.      
You will learn about the important contribution of Human Resource Management policy and practice to employee and organisational success in the UK and internationally.      
This module gives you a theoretical and practical introduction to the basics of accounting, including how to prepare financial statements.      
In this module, you’ll develop the digital and business skills essential for a high level career. You’ll gain experience of specific digital tools as well as practicing professional skills such as self-management, presenting and communication.    
This module provides a critical insight into digital marketing technology and its strategic importance for organisations. Digital Marketing Technology enables you to gain an applied understanding of a range of digital marketing tools along with developing your ability to identify and evaluate the most relevant technology for specific organisational objectives.

Optional Modules

This module will introduce you to the functional nature of organising and organisations in a global context.      
You will develop your knowledge and competence in a foreign language, while also learning more about the countries where it is spoken for professional purposes.              promotion, personal selling, point-of-purchase and e-communications.      

Year 2

This module will enable you to plan and carry out appropriate professional development activities to increase your employability and performance. These include self-presentation, professional networking, project planning and implementation, team working, influencing and multimedia communication. You will gain all the necessary experience required to take advantage of global employment opportunities.      

This innovative module has been nominated for the Course and Curriculum Design award in the 2018 Guardian University Awards.  One participant commented “It was thanks to this module that I gained a much better understanding of what employers are looking for and where I stand in comparison to that from the marks and feedback received… This proves to me I do have the experience and competencies sought after by employers. Realising this has really boosted my confidence.”

This module introduces you to the operation of global legal systems and the areas of law that underpin the practice of effective business management. You will develop a working knowledge of law relating to contracts and their effective negotiation in different business environments.
This module gives you an effective introduction to the key aspects of marketing communications theory and practice. You will design and develop an efficient, integrated marketing communications plan and strategy, and study key topics including: advertising, public relations, direct marketing, sales promotion, personal selling, point-of-purchase and e-communications.    
This module enhances your understanding of the complexity behind international marketing, with reference to relevant theoretical frameworks, contemporary issues and consumer markets. You will expand your knowledge of strategic marketing practice across social contexts, and enhance your analytical skills by engaging in international marketing planning processes.  

Optional Modules

This module helps you to develop an understanding of the nature of services within the business environment and gain an insight into the marketing processes adopted by a range of public and private service sector organisations.
You will continue to strengthen your knowledge of a foreign language and its use for professional purposes in the countries where it is spoken.  
This module provides you with a theoretical base of consumer behaviour and practical understanding of how research techniques are used to inform marketing strategy. You will learn about the foundations of consumer behaviour and relevant theories. You will also connect the theoretical base to applications in marketing through a critical appreciation of market research methodology.  

Optional Year

All of our BSc students can apply for a one year professional placement, which takes place between your second and last years of study.

This is an excellent opportunity to take advantage of and over the last five years, 90% of Salford Business School undergraduates taking a one year placement secured a 2:1 or 1st class Honours degree.

We will help you find out about vacancies and make the right connections with high profile employers through regular events and presentations.

Here is just a small selection of the companies our students have enjoyed placements with so far: NatWest, Barclays and the Cooperative Bank; BP, Esso and Shell; IBM, Hewlett Packard and Compaq; Ford, Vauxhall, Jaguar and Nissan; Marks & Spencer, Selfridges and Sainsbury’s; Eli Lilly, Glaxo and ICI; Fujitsu, Marriott and Virgin.

Year 3

You will develop a detailed understanding of the implications of Business Ethics, Corporate Social Responsibility (CSR) and Sustainability in national and international organisations. You will also be encouraged to explore the ethical roles of social and technological innovation in global organisations.      
This module offers an organisational perspective by exploring strategy techniques and processes. You will apply your knowledge and understanding of strategy to a variety of real world organisations, using analysis and enquiry techniques at the forefront of strategic research and practice. This will prepare you for a career in business and management and enable you to reach your potential as a next generation manager.      
You will solve real world problems and develop marketing strategies which deliver growth and expansion in a global environment. This will enable you to develop strategic marketing plans to facilitate the delivery of effective, innovative and creative solutions.
This module provides an introduction to search and social media marketing and its strategic benefits to organisations. Through Search and Social Media Marketing, you will develop a critical understanding of the strategies, theories, trends and techniques used in Search Engine Optimisation (SEO) and Social Media Optimisation (SMO) as well as the practical skills required for the implementation and evaluation of these activities.  

Optional Modules

As a 40 credit module, the Dissertation takes up two of your final year options. Choosing to undertake a dissertation allows you to identify and focus on a specialist area of research related to an aspect of your degree programme. Through this module, you execute a substantial piece of independent research and produce a scholarly and critical dissertation as a result. As well as being a great way to prepare you for postgraduate study, your dissertation can also be presented to potential employers as evidence of your analytical and research skills.
This module gives you an opportunity to further consolidate and develop competence in a foreign language. It further prepares you linguistically and interculturally for work in or relating to a country where the target language is spoken. You will continue to strengthen your knowledge of a foreign language and its use for professional purposes in the countries where it is spoken.
Brand Marketing aims to help you develop an understanding of the theories, principles and practice of branding. Through the module, you will explore the enduring importance of branding, receive an introduction to brand management and practice making brand related recommendations in the context of real-life international brands.

Please note that it may not be possible to deliver the full list of options every year as this will depend on factors such as how many students choose a particular option. Exact modules may also vary in order to keep content current. When accepting your offer of a place to study on this programme, you should be aware that not all optional modules will be running each year. Your tutor will be able to advise you as to the available options on or before the start of the programme. Whilst the University tries to ensure that you are able to undertake your preferred options, it cannot guarantee this.

Entry Requirements

Qualification Entry requirements
GCSE
You must fulfil our GCSE entry requirements as well as one of the requirements listed below.
Maths and English at grade C or grade 4
UCAS tariff points BSc:104-112 points
With Professional Experience: 112-120 points
GCE A level BCC-BBC with a minimum of two A2 passes. With professional experience year: BBC-BBB with a minimum of two A2 passes
BTEC National Diploma DMM
International Baccalaureate Indicatively 30 points for International Baccalaureate Diploma (31 points with experience year)

Salford Alternative Entry Scheme (SAES)

We welcome applications from students who may not meet the stated entry criteria but who can demonstrate their ability to pursue the course successfully. Once we have received your application we will assess it and recommend it for SAES if you are an eligible candidate.

There are two different routes through the Salford Alternative Entry Scheme and applicants will be directed to the one appropriate for their course. Assessment will either be through a review of prior learning or through a formal test.

English Language Requirements

For admission to programmes of study at the University an applicant for whom English is not a first language must possess a current qualification deemed acceptable by the University as evidence of proficiency in the English Language. For entry to level 4, 5, 6 such a qualification must equate to a minimum average score of 6 or above (and for each component 5.5 or above) from the Cambridge/British Council English Language Testing Service (IELTS) or alternative examinations as recognised by the University.

Applicant profile

This course offers excellent scope for any student wanting to learn the vital role marketing plays in business. Knowledge, expertise and the ability to discuss and contribute to solutions around these issues are highly sought after skills by employers across a wide variety of sectors. This course will appeal to a range of applicants and there is no need to have studied these subjects before to be successful.

Each application will be considered carefully and judged on its own merits.

Equivalent qualifications will also be considered please contact admissions for further information.

Fees and Funding

Fees

Fees 2018-19

Type of Study Fee
Full-time £9,250 per year
Part-time Your annual fee will be calculated pro rata to the full-time fee according to the number of credits you are studying.
Full-time International £13,320 per year

Additional costs

You should also consider further costs which may include books, stationery, printing, binding and general subsistence on trips and visits.

Teaching

Our teaching is industry-led, inspired by contemporary practice and developed in partnership with business leaders. Our academics are experts in their field and work closely with industry to ensure that our courses reflect the needs of business and provides you with that extra edge when it comes to securing a job.

Teaching is delivered through a combination of lectures, seminars and tutorials using a wide range of learning activities. You will experience small group tutorials during your First and Second year module studies. This ensures you will be highly skilled in time for your placements, year abroad experience and final year studies.

Assessment

Over the duration of your course a range of assessment techniques will be used. Types of assessment include; essays, assignments, exams, multiple choice tests, online tests, group reports, and portfolio work. The weighting between exams and coursework varies between modules and years, but exams still play a major role.

Employability

My placement year has given me more responsibility and visibility than I ever thought it would within the company. As full on and demanding as my placement is, this is more than matched by the rewards and satisfaction I get from the work I complete. Working with colleagues all around the world has broadened my horizons and given me great opportunities to get really stuck in to some interesting projects and even the opportunity to travel.

Josh Melvin, BSc (Hons) Marketing, Agilent

You will gain valuable new skills which prepare you for work, graduate entry into management training programmes, or further study.

Our Marketing graduates have gained employment with leading companies including:

  • Ernst & Young
  • Dixons Group plc
  • British Airways
  • Cooperative Insurance Services
  • BMW
  • American Express
  • BBC

Career Prospects

Whether working in an agency or in-house, a career in marketing is a great way to bring your creativity into a business environment. Along with an industry-focused curriculum, Marketing improves your employability by allowing you to take part in a work placement year and enhances your skillset through the Professional Development module.

Ernst & Young, Dixons Group plc, British Airways and Cooperative Insurance Services are just a few of the organisations our graduates are currently embarking on careers with.

Links with Industry

The University of Salford grew out of the institutes of the late 19th century that provided a talented, technically proficient and professional workforce to support the UK’s rapidly growing industries. In the 21st century, this still holds strong. Whilst industry has changed significantly, the need industry-focussed education is equally relevant today.

We teach the skills that employers need and as a result, our graduates enjoy excellent international career prospects.

The curriculum across our undergraduate courses balances academic teaching and professional experience, allowing you to apply theory in practice in a way that has been proven to produce highly employable, articulate business professionals who have forged the contacts that will help develop their future careers.

Placement Opportunities

You can enhance your career options with a year-long work placement giving you the opportunity to apply the skills, knowledge and understanding you have gained in the first two years of the course.   Taking a placement between your second and final year helps to further develop your management skills and enhances your CV and employment prospects. A placement also provides a real context for the subjects studied on the course and helps in the preparation for your final year.  

You will arrange your work placement with support from the School’s dedicated Employability Hub and from your industrial placements tutor both before and during your placement. The placement year gives you an additional 60 credits towards your final results.

During this year, you will not pay fees to the University and will earn a wage for the work that you do.

There are different entry requirements and course codes for the Professional Experience Year option.

"I worked for Bosch in the Product Marketing sector. I was given many opportunities from meetings with board members and conducting primary research in Germany. I have enjoyed my placement immensely, it has taught me many life skills from being independent to being able to work under strict deadlines. I have now built relationships with a variety of people in the work industry with is ideal for my future."  Jasmine Ashrafi, BSc Marketing

Further Study

Want to find out more about Salford Business School?  Visit www.salford.ac.uk/business-school

Facilities

Salford Business School is located at the heart of the University’s Peel campus in the newly refurbished Lady Hale Building, and the Chapman Building, offering state-of-the-art facilities for the Business School’s student learning community and just minutes from Manchester city centre. Chapman is a stylish modern space with six lecture theatres equipped with the very latest technology and large screen displays, a series of communal learning and breakout spaces, plus a Fairtrade café with panoramic views across the campus.

Lady Hale is the home to all dedicated business school student support including the school office, an employability hub, a base for the Business School society, and several open study spaces.

All University of Salford students also have access to the MediaCityUK campus including its study facilities.  MediaCityUK is home to major BBC and ITV departments and over 80 businesses across the creative and digital sectors.  It is recognised as one of the most innovative developments in Britain and is a vibrant place in which to live, work, socialise and study.

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