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Journalism with Public Relations

BA (Hons)

School - School of Arts & Media

Subject area - Journalism

UCAS Code:

Start Date(s): September


Three years full-time


UK - £9,250 per year

International - £14,820 per year

In Brief:

  • Study at our state-of-the-art digital media campus at MediaCityUK, with access to state-of-the-art facilities
  • You will be taught by professional journalists and PR practitioners
  • Create your own career path by choosing from hands- on module options that offer a range of genres of journalism – from celebrity to political, music to sport
  • Based at MediaCityUK
  • Work/industrial placement opportunity
  • International students can apply

Course Summary

Journalism has entered a new digital age but, at its core, remains the craft of investigating and reporting events and issues. This programme provides a fusion of traditional practice and new, emerging methods that are shaping the future of journalism.

By combining Journalism and Public Relations, this programme offers the chance to benefit from both disciplines, which is hugely advantageous when it comes to employability. Many organisations are now looking for graduates who are skilled in both areas.

Taught by professional journalists and PR practitoners, you will be encouraged to experiment across a range of platforms in order to deliver cutting edge and dynamic news and PR-related content.

You will learn how to investigate, record, write, edit, present and produce news for online, print, radio and television, and adapt these skills to be relevant to the PR arena.

We aim to produce graduates capable of hitting the ground running as competent journalists and/or PR practitioners, with professional multimedia and digital skills.

Course Details

You will study six modules in  the first year, providing you with a broad understanding of journalism across print, online and digital as well as an introduction to PR, including content creation.

You will then have the opportunity to tailor your academic pathway to reflect your own interests throughout Years Two and Three. This will allow you to build on core skills gained from Year One as well as create your own programme route from a suite of optional modules including sports journalism, music journalism, celebrity journalism and political journalism. In the second year, the PR modules include PR Campaigns and Strategy and Reputation Management. In the third year, these include a 40 credit Major PR Project or Dissertation.

The programme also includes optional shorthand tuition as well as workshops in editing and use of equipment, including cameras and recording devices.

Your final year will include multi-platform newsdays in our MediaCityUK newsroom and work placements with our industry partners.

Throughout your study, you will also be offered the opportunity to take NCTJ (National Council for the Training of Journalists) examinations.

Year 1                        

This module will enable you to identify the distinctive qualities of print, online and digital news journalism. You will learn how to source and produce stories for print and online platforms, providing you with fundamental editorial and technical skills such as news judgment, interviewing, writing        and        structuring        news        stories,        and        working to deadlines.                                    
This module will look at the origins of PR and how it has, and continues to, evolve. You will also explore the role of the PR practitioner and the relationship between PR and journalism. There will also be an introduction to the various genres of PR, including celebrity, political, corporate and consumer.            
This module will introduce students to the tools, techniques and skills that are used by PR practitioners. It will involve learning about blogging, CMS and SEO, writing and storytelling  for the web as well as analysis and evaluation of the production of online content for PR purposes.            
You will delve into various forms of digital journalism by developing your own blog and exploring the multitude of social media publishing outlets available to journalists today. By creating your own blog, you will also learn about the aesthetic values and content development of online journalistic        applications.                                    
Understanding the law surrounding journalism and ethical boundaries is essential learning for any aspiring journalist. For that reason, this module provides you with a basic understanding of the legal, regulatory and ethical frameworks to which journalists work.                                    
This module takes you through the historical development of journalism in the UK. You will analyse this dynamic field within the wider social, political and economic frameworks of modern society, enabling you to identify the role of the industry in contemporary political and cultural life.                                    

Year 2                        

Core Modules

Further enhancing your skills acquired in Year One, this module introduces you to more advanced techniques in editing and camerawork, live reporting and studio skills. You will develop your editorial and creative skills in producing TV feature packages by working in our state of the art studios.                                    
This module will focus on PR campaigns and strategy, exploring the motivation behind campaigns as well as the impact that they can have on aspects of society. You will further develop your analytical skills by critically evaluating a series of PR campaign case studies.            
The main purpose of this module is to develop your understanding of the ways in which technological, social, political and cultural changes have impacted the study of journalism. You will learn to analyse journalism practice and the contemporary trends emerging within the profession whilst improving        your        research        skills        and        your        ability to critically evaluate your own practice.                                    
This module will look more closely at the importance of reputation for individuals and organisations, and the role of PR in this. You will develop a critical awareness of the strengths and weaknesses of using different media platforms for reputation management and an understanding of the special skills        involved in corporate communications and crisis management.            

The following optional modules may be offered

The module content is very practical, preparing you for using your chosen language in your future career, whether in the UK or abroad. The lower Stages will help you cope with everyday situations abroad or when dealing with visitors; the higher Stages aim to develop your ability to use the language        more widely in a professional context.            
This module will provide you with an overview of how the media views and reports on the world of celebrity. You will learn the professional skills of celebrity journalism as well as develop a critical understanding of the challenges and constraints facing celebrity journalists today, including ethical        dilemmas        such        as        media        bias,        cheque book journalism and issues around privacy.                                    
Focusing on the law surrounding court reporting, this module will build upon your learning from the Law and Ethics module in Year One. You will analyse court procedures used in the development of UK law and explore the effect of court reporting restrictions on the news gathering process.                                    
This module addresses the political and social impact of the communication revolution. It examines topics such as globalization, the media and foreign policy-making, new media and global activism and media coverage of international crises.                        
The exciting field of sports journalism encompasses everything from football matches and rugby games to global Olympic events. In this elective module, you will learn essentials skills for writing clear and concise sports copy, interviewing players and officials, and producing match reports for print      and      online      sports      publications.                        
By understanding the complex relationship between the music industry and its target markets, you will be equipped to write accurate and engaging reviews of the latest music releases and live concerts. In addition to exploring the evolution and variety of this genre, you will also further advance your      interviewing      skills      and      writing      abilities.                        
You will learn how to write different types of features for newspapers and magazines in various markets. By the end of this module, you will have gained practical skills in the art of feature writing as well as enhanced your ability to formulate and pitch story ideas to commissioning editors.                        
Building on the preliminary aspects of online journalism introduced in Year One, this module will further prepare you for the demands of the digital workplace by providing you with a range of competencies in interactive online journalism. Operating as an online journalist, you will learn a number of      techniques      including      layering      and      using      pictures, audio and video.                        
This module aims to provide you with a broad history of war reporting from the Boer War to the present day. This will enable you to assess the role of technological developments in war reporting and the social, cultural and political trends affecting war reporters today.                        
This module will raise your awareness of UK government systems, providing you with an overview of national, regional and local government and the relationship of each with the news media. You will learn how to report council meetings, parliamentary committees and understand the relationship between      journalists      and      local      and      central      government.                        

Year 3            

Core Modules

The core aim of this module is to provide you with professional journalism experience in state of art, multimedia newsrooms. By working alongside professional journalists during multi-platform newsdays, you will sharpen your professional skills and further prepare yourself for the demands of working      in      a      modern      digitalised      newsroom.                        
You will produce an in-depth piece of newspaper, radio or television journalism with professional tutorial supervision or undertake a dissertation in a journalism-related area with academic support.                        

The following optional modules may be offered

The purpose of this module is to provide you with a critical awareness of the ways in which influential interests and power can shape the nature of communication media policy. You will explore a range of policies as well as the main actors and institutions who devise and influence media policy creation.                        
This module examines the historical context of investigative journalism and the challenges faced by news organisations and by investigative journalists when publishing their work. It studies the specialist methods used by investigative journalists including secret recording and analysis of documentary      evidence      and      the      legal      and      ethical issues involved.                        
This module will develop your understanding of the entire process of creating a magazine publication in print and/or online. You will learn how to originate, write, assess and develop ideas and have the necessary organisational and practical skills to see them through to completion.        
You will gain an in depth understanding of photojournalism by critically evaluating this specialised craft from technical, practical, aesthetic, ethical, legal, sociological and psychological perspectives. You will have the opportunity to enhance your expertise as a photojournalist by developing your      own      portfolio      and      engaging      in      a range of briefs.                        
You will examine how journalists approach the reporting of political issues, gaining a broad understanding of techniques and practices used in regional, national and international contexts. You will also analyse the use of social media in political reporting as well as consider relevant ethical dilemmas      around      editorial      control,      spin      and      the lobby system.                        
The module content is very practical, preparing you for using your chosen language in your future career, whether in the UK or abroad. The lower Stages will help you cope with everyday situations abroad or when dealing with visitors; the higher Stages aim to develop your ability to use the language      more widely in a professional context.

Please note that it may not be possible to deliver the full list of options every year as this will depend on factors such as how many students choose a particular option. Exact modules may also vary in order to keep content current. When accepting your offer of a place to study on this programme, you should be aware that not all optional modules will be running each year. Your tutor will be able to advise you as to the available options on or before the start of the programme. Whilst the University tries to ensure that you are able to undertake your preferred options, it cannot guarantee this.

Entry Requirements

Qualification Entry requirements
You must fulfil our GCSE entry requirements as well as one of the requirements listed below.
English and Maths GCSE grade C
UCAS tariff points 112-128 points
GCE A level 112-128 points. General Studies accepted.
BTEC National Diploma DMM-DDM
Foundation Degree Successful completion
Scottish Highers 112-128 points
Irish Leaving Certificate 112 points
International Baccalaureate 31-32 points
Access to HE 112-128 points, including Media and English

Salford Alternative Entry Scheme (SAES)

We welcome applications from students who may not meet the stated entry criteria but who can demonstrate their ability to pursue the course successfully. Once we have received your application we will assess it and recommend it for SAES if you are an eligible candidate.

There are two different routes through the Salford Alternative Entry Scheme and applicants will be directed to the one appropriate for their course. Assessment will either be through a review of prior learning or through a formal test.

All suitable applicants are interviewed.

English Language Requirements

International applicants will be required to show a proficiency in English. An IELTS score of 7.0 (no element below 6.0) is proof of this.

Applicant profile

You need to be keen, dedicated and show evidence of your desire to become a journalist. You should also display an interest in public relations.

We will expect candidates to have engaged in journalism through, for example, a work placement, school magazine or newspaper.

Good English and communication skills are vital. You may also be invited to an interview and asked to undertake a journalism test.

We positively welcome applications from students who may not meet the stated entry criteria but who can demonstrate their ability to successfully pursue a programme of study in higher education. Students who do not have formal entry qualifications are required to sit a written assessment which is designed for this purpose. Support in preparing for the written assessment is available from the University. Please contact Beth Hewitt the Director of Admissions for further information.

Fees and Funding


Fees 2019-20

Type of Study Fee
Full-time £9,250 per year
Full-time International £14,820 per year

Fees 2018-19

Type of Study Fee
Full-time £9,250 per year
Part-time Your annual fee will be calculated pro rata to the full-time fee according to the number of credits you are studying.
Full-time International £14,400 per year

Additional costs

You should also consider further costs which may include books, stationery, printing, binding and general subsistence on trips and visits.


  • Teaching is delivered through practical seminars, demonstration workshops, discussion seminars, large group lectures, small group supervision and personal tutorials
  • The tutors on this course are largely industry experienced, industry active or leaders in their field of academic theory.


  • Assessment is mostly through practical journalistic and PR-related course work and formal written essays.
  • There will be some exams on this course
  • You will work both individually and in groups to create a range of projects for assessment


  • Graduates from this course will be well prepared for a career in the media, communications, or information sectors
  • You’ll have the multimedia skills and flexibility to work across any of the traditional and new media – both in the journalism and the PR industries.
  • You will also have valuable technical and creative skills that will serve you in other areas of the digital creative sector more widely
  • Transferable skills acquired on the course will also benefit graduates seeking roles in advertising, marketing and the entertainment industry

Links with Industry

  • Our location at the heart of MediaCityUK means that we are ideally placed to foster links with news outlets, organisations seeking content creators, PR teams and other creative digital media companies.
  • You will have the opportunity to secure work placements with our industry partners.

Further Study


You will be based at a unique digital learning, teaching and research space at MediaCityUK. We are located at the heart of national BBC departments and hundreds of PR, creative, digital and media organisations. Specialist facilities include high spec radio and television studios and a multi-platform newsroom.

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