School - School of Arts & Media
Subject area - Art and Design
UCAS Code: W211 BA/GRDE
Start Date(s): September
Three years full-time
UK - £9,250 per year
International - £14,400 per year
- A consistent record of success in both graduate employment within the design industry and national design competitions
- Consistent record of success in national competitions such as D&AD Student Awards, Roses Student Awards and YCN
- A broad, future facing, socially responsible approach to the subject allowing for personal ambitions and directions within the discipline to be discovered and explored
- International students can apply
Be inspired, think creatively, respond to change, be innovative, develop solutions, captivate, articulate, entertain and inspire! This course offers a broad experience of graphic design with the opportunity to increasingly personalise and shape the direction of your studies throughout the three years.
On the course, you’ll learn to develop research informed and ideas-led solutions to increasing complex visual communication challenges. You have the opportunity to engage with an extensive range of creative processes of production, embracing both the digital and traditional processes of design. This course allows for the development of a broad range of specialist skills in areas such as typography, branding, illustration and image making, information design, signage and way-finding, art direction, exhibition design, editorial design, service design, front-end web design, user experience and user interface design.
Our graduate employment profile is excellent and supported through the focus of the curriculum on externally partnered and live briefs, networking events, exhibitions and competitions that our students engage with and undertake during their studies. There are many opportunities to engage with the local creative community within Greater Manchester as well as the wider industry on a national and international level. Our prime location on the University’s main campus within the New Adelphi building also fosters excellent opportunities for you to work collaboratively with students studying across a wide spectrum of disciplines.
We support students to develop idea led solutions, embracing the digital and at the same time engaging with traditional processes such as bookbinding and printmaking. Teaching is informed by research and academic staff contribute to subject networks, international conferences, exhibitions, books and papers. Student learning is facilitated through a range of workshops, seminars and lectures with additional support from a team of demonstrators.
The curriculum covers a broad range of specialist skills in both traditional and emerging areas such as design research methods, ideas generation & creative thinking, typography, branding, art direction, print-making, illustration & image making, bookbinding, photography, motion design, ambient media, interactive and multimedia design.
The course provides an integrated structure to facilitate the development of your personal practice and progress from level to level.
You will broaden your experience of graphic design through the development of your understanding of the fundamental design principles traditionally used within graphic communication design practice such as form, proportion, contrast, balance, space, colour and symbol. You will also be supported in the development of your awareness of the contextual factors, theories and debates surrounding contemporary design practice through the introduction of complex ‘wicked’ design challenges.
You will build on your developing skills and gain deeper understanding of specific areas of practice within graphic design. You will also explore the social, ecological and political roles and responsibilities of the designer. Opportunities to collaborate with partners from other disciplines, both internal and external to the University, will facilitate the imagining of new roles for the designer in the 21st century and the development of key professional skills.
Year three will allow you to continue to refine and focus your individual skills through the development of a portfolio of personally selected and self-directed projects and engagement with the industry and external partners. Through your negotiated major project and theory assignments you will continue to articulate, define and focus your practice as a designer, making supported decisions regards your ambitions beyond graduation.
Please note that it may not be possible to deliver the full list of options every year as this will depend on factors such as how many students choose a particular option. Exact modules may also vary in order to keep content current. When accepting your offer of a place to study on this programme, you should be aware that not all optional modules will be running each year. Your tutor will be able to advise you as to the available options on or before the start of the programme. Whilst the University tries to ensure that you are able to undertake your preferred options, it cannot guarantee this.