Digital Marketing
MSc/PgDip/PgCert

Salford Business School - THE Business School of the Year award winners logo

Salford Business School

2014 THE Award Winner
Business School of the Year

Industrial Placement
Part-time study available
Overseas study available
Based at MediaCityUK
International Students can apply

3 good reasons to study Digital Marketing at Salford

1.

Enhance your employability with this CIM and IDM - approved and accredited course

2.

Course taught by award winning digital marketing academics

3.

Gain industry experience via live projects, internships and placements

Course Summary

The Salford Business School MSc Digital Marketing will equip you with the latest digital and social media marketing knowledge and skills needed in today’s demanding digital global economy.

During your time with us, you’ll examine products and services which are highly desirable to online consumers, while running real-life digital marketing campaigns by applying search and social media marketing techniques to support competitive marketing strategies.  You will be taught by internationally recognised award winning experts based in the Salford Business School Centre for Digital Marketing.

  • Internationally research informed curriculum shaped by award winning research and consultancy in the field of digital business
  • Close industry connections to ensure provision of appropriate and sufficient internships and placements
  • Delivered full-time and part-time on a block delivery approach with six intakes at University of Salford’s innovative and vibrant MediaCityUK campus.

On completion of the course, you will be in a strong position to take advantage of a wide range of managerial career opportunities including:

  • Digital Marketing
  • Mobile Marketing
  • SEO Account Management
  • Web Analytics
  • Search and Social Media
  • Web Content Management
  • Digital Creative Development
  • Marketing Communications
  • Marketing

Course Details

The programme is block delivered and there are six entry points per year. Students will take the modules below in a sequence dependent on their start date.

Course Structure

Semester 1

During your time with us, you’ll examine products and services which are highly desirable to consumers online, while running real-life digital marketing campaigns by applying search and social media marketing techniques to support competitive marketing strategies. This is an internationally focused research informed programme with a highly practical slant.
You will learn how organisations communicate with target audiences against the background of dynamic technological and social changes in society. You will also strengthen your understanding of the latest theories, trends and techniques in the use of Search Engine Optimisation (SEO) and Social Media Marketing.

Semester 2

This module will strengthen your understanding of the role and processes of marketing in organisations, and places a particular emphasis on the service sector. You will learn about and develop skills applicable to managing quality and a wide-ranging analysis of the issues involved in managing strategic marketing and management functions in a service context.
This module will equip you with the knowledge of effective digital business practices in contemporary business organisations to support competitive strategies. You will examine real-life problems, recognise best practice solutions and gain new insights available from relevant academic research and practitioner publications.

Semester 3

Flexible final study options Salford Business School has one of the most flexible suites of post-graduate taught programmes in the UK. For the final third of your studies you can choose from 4 differing pathways, all of which are designed to accommodate your career aspirations and enhance your professional practice:

  • Dissertation: traditional 3 month research pathway
  • Live Project: 3 month group project activity researching a commercial project
  • Internship: 3 month opportunity to develop your skills working in partnership with an organisation
  • Placement: 6 month paid work experience implementing a commercial project.

Dissertation

This traditional route involves a substantive piece of research, which can examine contemporary or historical challenges in business, economic or management contexts. The dissertation can be undertaken within a company, a sponsoring organisation, or investigate an area which is of interest to you. Study is undertaken in the UK, or sometimes overseas some international students may possibly return to their country to work on an industrial research project.

  • 3 month research project culminating in a 12-15,000 word dissertation 
  • Topics can be undertaken in a number of areas:
  • personal interest in a topic area which supports your career aspirations.
  • an academic’s research area which explores challenging developments in the supervisors area of expertise.
  • in partnership with a company or sponsoring company.
  • an entrepreneurial opportunity, particularly suitable if you wish to research your own business opportunity.

Live Project

This is a group project (teams of 2 to 5 students) examining an organisational problem or opportunity. Students work on sizeable commercial projects, which are broken down by the team. Live projects reflect commercial realities of delivering complex commercial projects through the combined efforts of a committed team.

  • 3 month commercial research project.
  • Group presentation and executive report, coupled with an individual 8-10,000 word report.

Internship

This involves working on a company project. The majority of internships are voluntary positions, which support work experience with a company in a particular sector. A number of projects exist for suitable students, in many cases students are supported in finding and securing internships with the support of the Schools Employability Hub.

  • 1 to 3 month commercial project, undertaken full or part-time with the host company.
  • Internships are often voluntary positions providing interesting project experience, some positions are paid potentially up to 86 UNITE Projects are available in 2013-14.
  • 30-40 minute commercial presentation and 10,000 word professional dissertation. 

Placement

Placements are paid positions working on implementing a commercial project. Placements provide valuable experience for student to demonstrate their commercial capabilities. Placements are limited and are competitive.

  • 4 to 6 month work based project undertaken at the organisations premises.
  • Assessment consist portfolio of work, visitor assessment, presentation and interim report, culminating in a work related dissertation of 10,000 words. 
  • Placements can be undertaken in the UK or overseas.
  • Students can undertake placements with their sponsor or employing organisation.
  • For international students placements are 6 months maximum due to visa restrictions.
  • For home/EU students, placements can possibly be extended to 12 months. The salary range for placements range from £14,320 to £25,000, the average is £19,555.

Part-time study

If you are on the part-time course, you will be able to register for individual modules as part of CPD. The following example shows how the course could be taken on a part-time basis over two years: 

Year 1- Semester 1
Digital Marketing and Analytics

Semester 2
Search and Social Media Marketing

Semester 3
Marketing and Services Management

Year 2 - Semester 1
Digital Innovation

Semesters 2 & 3
Business Innovation Project

Entry Requirements

Normally a minimum 2:2 honours degree or equivalent or successful completion of the Graduate Certificate International Management.

A wide range of professional qualifications are also accepted either in partial or complete fulfillment of entry requirements.

Where a student has gained a recognized Honours degree but does not meet the normal entry qualification requirement, they may still be considered for entry if they can demonstrate relevant work experience of a minimum two years duration post study and acceptable level of responsibility.

Accreditation for Prior Experiential Learning (APEL)

We welcome applications from students who may not have formal/traditional entry criteria but who have relevant experience or the ability to pursue the course successfully. The Accreditation of Prior Learning (APL) process could help you to make your work and life experience count. The APL process can be used for entry onto courses or to give you exemptions from parts of your course. Two forms of APL may be used for entry: the Accreditation of Prior Certificated Learning (APCL) or the Accreditation of Prior Experiential Learning (APEL).

English Language Requirements

International applicants will be required to show a proficiency in English. An IELTS score of 6.5 (no element below 5.5) is proof of this.

Suitable For

This course is ideal for graduates who want to establish a career in digital marketing or for existing managers who wish to enhance their skills and future career prospects. You will ideally be a graduate in a business or related field. Alternatively you may have been involved in related areas of marketing or digital marketing and want to strengthen your capabilities.

Digital Marketers need to be outward looking, be interested in the world around them. You should also be self-motivated and have good written and verbal communication skills.

Applicant profile

Teaching

The course is delivered in four blocks of three-day intensive study periods, followed by independent study and online support through the University’s virtual learning environment, Blackboard. Each module is taken and assessed over a six week block.

Teaching is delivered through a combination of lectures, seminars and tutorials using a wide range of learning activities.

Assessment

Over the duration of your course a range of assessment techniques will be used. Types of assessment include; essays, assignments, exams, multiple choice tests, online tests, group reports, and portfolio work. The weighting between exams and coursework varies between modules and years.

Postgraduate Staff Profile

Dr Tahir Rashid
Senior Lecturer in Digital Marketing and strategy

I have over 20 years industrial and higher education experience in digital marketing, corporate strategy and events. As a management consultant, I have led government and European-sponsored projects, assisting public sector organisations, multinationals and SMEs to improve their business and long-term digital marketing strategies. I have also published peer reviewed journal articles and presented research papers at international conferences in the areas of online customer relationship marketing, social media, SMEs and strategy.

Employability

Career Prospects

You will gain a highly regarded formal qualification, as well as personal and organisational management skills that will enhance your career prospects. Our graduates have gone on to gain employment in a wide range of organisations, working in areas including brand management, marketing communications, social media marketing and heritage marketing.

This course will provide you with flexible employment opportunities leading to potential roles with a variety of management-level national and international sectors. Recent Salford Business School graduates have gained employment with leading companies including:

  • Ernst & Young
  • ENER-G
  • Dixons Group plc
  • British Airways
  • Cooperative Insurance Services
  • BMW
  • American Express
  • BBC
  • Citibank
  • Ladbrokes
  • Numberica
  • Office of the Legal Services Ombudsman
  • KPMG
  • PricewaterhouseCoopers
  • Premier Travel Inn
  • BUPA
  • Thomson Holidays
  • BT
  • DTS Logistics
  • Greater Manchester Police
  • The NHS

Alumni Profile

Links with Industry

Our course team maintains excellent relations with local, national and international organisations, commentators and employers.

Our teaching is industry-led, inspired by contemporary practice and developed in partnership with business leaders. Our academics are experts in their field and work closely with industry to ensure that our courses reflect the needs of business and provide our students with that extra edge when it comes to securing a job.

Our part-time students are drawn from a wide range of public, private and third sector organisations, allowing you to enjoy highly valuable networking opportunities.

Salford Business School also operates a guest lecture course which allows you the chance to mix with professionals from industry, make connections, set up placements and conduct research.

Further Study

Find out more information about research opportunities here.

Fees and Funding

Fees 2016-17

Type of StudyFee
Full-time£7,500
Part-time£1,250 per 30 credits
Full-time International£13,300, part-time £2,217 per 30 credits
Full-time PgDip£5,000
Full-time PgCert£2,500

Scholarships and Bursaries