School - Salford Business School
Subject area - Business and Management
Start Date(s): September; January; March; June; November; July
MSc (one year full-time or two years part-time)
PgDip (eight months full-time or two years part-time)
PgCert (four months full-time, one year part-time)
Part-time - £1, 425 per 30 credit module
UK - £8,550
International - £14,400
- Enhance your employability with this CIM and IDM - approved and accredited course
- Course taught by award winning digital marketing academics
- Gain industry experience via live projects, internships and placements
- Part-time study option
- Overseas study available
- International students can apply
This programme is suspended for June and July entry. There are places available on our September course.
The Salford Business School MSc Digital Marketing will equip you with the latest digital and social media marketing knowledge and skills needed in today’s demanding digital global economy.
During your time with us, you’ll examine products and services which are highly desirable to online consumers, while running real-life digital marketing campaigns by applying search and social media marketing techniques to support competitive marketing strategies. You will be taught by internationally recognised award winning experts based in the Salford Business School Centre for Digital Marketing.
- Internationally research informed curriculum shaped by award winning research and consultancy in the field of digital business
- Close industry connections to ensure provision of appropriate and sufficient internships and placements
- Delivered full-time and part-time on a block delivery approach with six intakes
On completion of the course, you will be in a strong position to take advantage of a wide range of managerial career opportunities including:
- Digital Marketing
- Mobile Marketing
- SEO Account Management
- Web Analytics
- Search and Social Media
- Web Content Management
- Digital Creative Development
- Marketing Communications
Follow us @SalfordBizSch using #passion4digital
The programme is block delivered and there are six entry points per year. Students will take the modules below in a sequence dependent on their start date.
Flexible final study options Salford Business School has one of the most flexible suites of post-graduate taught programmes in the UK. For the final third of your studies you can choose from 4 differing pathways, all of which are designed to accommodate your career aspirations and enhance your professional practice:
- Dissertation: traditional 3 month research pathway
- Live Project: 3 month group project activity researching a commercial project
- Internship: 3 month opportunity to develop your skills working in partnership with an organisation
- Placement: 6 month paid work experience implementing a commercial project.
This traditional route involves a substantive piece of research, which can examine contemporary or historical challenges in business, economic or management contexts. The dissertation can be undertaken within a company, a sponsoring organisation, or investigate an area which is of interest to you. Study is undertaken in the UK, or sometimes overseas some international students may possibly return to their country to work on an industrial research project.
- 3 month research project culminating in a 12-15,000 word dissertation
- Topics can be undertaken in a number of areas:
- personal interest in a topic area which supports your career aspirations.
- an academic’s research area which explores challenging developments in the supervisors area of expertise.
- in partnership with a company or sponsoring company.
- an entrepreneurial opportunity, particularly suitable if you wish to research your own business opportunity.
This is a group project (teams of 2 to 5 students) examining an organisational problem or opportunity. Students work on sizeable commercial projects, which are broken down by the team. Live projects reflect commercial realities of delivering complex commercial projects through the combined efforts of a committed team.
- 3 month commercial research project.
- Group presentation and executive report, coupled with an individual 8-10,000 word report.
This involves working on a company project. The majority of internships are voluntary positions, which support work experience with a company in a particular sector. A number of projects exist for suitable students, in many cases students are supported in finding and securing internships with the support of the Schools Employability Hub.
- 1 to 3 month commercial project, undertaken full or part-time with the host company.
- Internships are often voluntary positions providing interesting project experience, some positions are paid potentially up to 86 UNITE Projects are available in 2013-14.
- 30-40 minute commercial presentation and 10,000 word professional dissertation.
Placements are paid positions working on implementing a commercial project. Placements provide valuable experience for student to demonstrate their commercial capabilities. Placements are limited and are competitive.
- 4 to 6 month work based project undertaken at the organisations premises.
- Assessment consist portfolio of work, visitor assessment, presentation and interim report, culminating in a work related dissertation of 10,000 words.
- Placements can be undertaken in the UK or overseas.
- Students can undertake placements with their sponsor or employing organisation.
- For international students placements are 6 months maximum due to visa restrictions.
- For home/EU students, placements can possibly be extended to 12 months. The salary range for placements range from £14,320 to £25,000, the average is £19,555.
If you are on the part-time course, you will be able to register for individual modules as part of CPD. The following example shows how the course could be taken on a part-time basis over two years:
Year 1- Semester 1
Digital Marketing and Analytics
Search and Social Media Marketing
Marketing and Services Management
Year 2 - Semester 1
Semesters 2 & 3
Business Innovation Project