The Salford Business School MSc Digital Marketing will equip you with the latest digital and social media marketing knowledge and skills needed in today’s demanding digital global economy.
During your time with us, you’ll examine products and services which are highly desirable to online consumers, while running real-life digital marketing campaigns by applying search and social media marketing techniques to support competitive marketing strategies. You will be taught by internationally recognised award winning experts based in the Salford Business School Centre for Digital Marketing.
On completion of the course, you will be in a strong position to take advantage of a wide range of managerial career opportunities including:
The programme is block delivered and there are six entry points per year. Students will take the modules below in a sequence dependent on their start date.
Flexible final study options Salford Business School has one of the most flexible suites of post-graduate taught programmes in the UK. For the final third of your studies you can choose from 4 differing pathways, all of which are designed to accommodate your career aspirations and enhance your professional practice:
This traditional route involves a substantive piece of research, which can examine contemporary or historical challenges in business, economic or management contexts. The dissertation can be undertaken within a company, a sponsoring organisation, or investigate an area which is of interest to you. Study is undertaken in the UK, or sometimes overseas some international students may possibly return to their country to work on an industrial research project.
- personal interest in a topic area which supports your career aspirations.
- an academic’s research area which explores challenging developments in the supervisors area of expertise.
- in partnership with a company or sponsoring company.
- an entrepreneurial opportunity, particularly suitable if you wish to research your own business opportunity.
This is a group project (teams of 2 to 5 students) examining an organisational problem or opportunity. Students work on sizeable commercial projects, which are broken down by the team. Live projects reflect commercial realities of delivering complex commercial projects through the combined efforts of a committed team.
This involves working on a company project. The majority of internships are voluntary positions, which support work experience with a company in a particular sector. A number of projects exist for suitable students, in many cases students are supported in finding and securing internships with the support of the Schools Employability Hub.
Placements are paid positions working on implementing a commercial project. Placements provide valuable experience for student to demonstrate their commercial capabilities. Placements are limited and are competitive.
If you are on the part-time course, you will be able to register for individual modules as part of CPD. The following example shows how the course could be taken on a part-time basis over two years:
Year 1- Semester 1
Digital Marketing and Analytics
Search and Social Media Marketing
Marketing and Services Management
Year 2 - Semester 1
Semesters 2 & 3
Business Innovation Project
Normally a minimum 2:2 honours degree or equivalent or successful completion of the Graduate Certificate International Management.
A wide range of professional qualifications are also accepted either in partial or complete fulfillment of entry requirements.
Where a student has gained a recognized Honours degree but does not meet the normal entry qualification requirement, they may still be considered for entry if they can demonstrate relevant work experience of a minimum two years duration post study and acceptable level of responsibility.
We welcome applications from students who may not have formal/traditional entry criteria but who have relevant experience or the ability to pursue the course successfully. The Accreditation of Prior Learning (APL) process could help you to make your work and life experience count. The APL process can be used for entry onto courses or to give you exemptions from parts of your course. Two forms of APL may be used for entry: the Accreditation of Prior Certificated Learning (APCL) or the Accreditation of Prior Experiential Learning (APEL).
International applicants will be required to show a proficiency in English. An IELTS score of 6.5 (no element below 5.5) is proof of this.
This course is ideal for graduates who want to establish a career in digital marketing or for existing managers who wish to enhance their skills and future career prospects. You will ideally be a graduate in a business or related field. Alternatively you may have been involved in related areas of marketing or digital marketing and want to strengthen your capabilities.
Digital Marketers need to be outward looking, be interested in the world around them. You should also be self-motivated and have good written and verbal communication skills.
Teaching is delivered through a combination of lectures, seminars and tutorials using a wide range of learning activities.
Various approaches are offered to meet the needs of both full and part-time students. Course delivery is designed to be flexible and includes choices of evening and weekend attendance where possible.
Substantial use is made of distance learning through the University's Virtual Learning Environment, and a wide range of academic journals and texts are available in both paper and electronic formats. Tutorials allow you to reflect on lecture materials and benefit from discussion and group work.
Over the duration of your course a range of assessment techniques will be used. Types of assessment include; essays, assignments, exams, multiple choice tests, online tests, group reports, and portfolio work. The weighting between exams and coursework varies between modules and years.
Dr Tahir Rashid
Senior Lecturer in Digital Marketing and strategy
I have over 20 years industrial and higher education experience in digital marketing, corporate strategy and events. As a management consultant, I have led government and European-sponsored projects, assisting public sector organisations, multinationals and SMEs to improve their business and long-term digital marketing strategies. I have also published peer reviewed journal articles and presented research papers at international conferences in the areas of online customer relationship marketing, social media, SMEs and strategy.
You will gain a highly regarded formal qualification, as well as personal and organisational management skills that will enhance your career prospects. Our graduates have gone on to gain employment in a wide range of organisations, working in areas including brand management, marketing communications, social media marketing and heritage marketing.
This course will provide you with flexible employment opportunities leading to potential roles with a variety of management-level national and international sectors. Recent Salford Business School graduates have gained employment with leading companies including:
Our course team maintains excellent relations with local, national and international organisations, commentators and employers.
Our teaching is industry-led, inspired by contemporary practice and developed in partnership with business leaders. Our academics are experts in their field and work closely with industry to ensure that our courses reflect the needs of business and provide our students with that extra edge when it comes to securing a job.
Our part-time students are drawn from a wide range of public, private and third sector organisations, allowing you to enjoy highly valuable networking opportunities.
Salford Business School also operates a guest lecture course which allows you the chance to mix with professionals from industry, make connections, set up placements and conduct research.
Find out more information about research opportunities here.
|Type of Study||Fee|
|Part-time||£1,250 per 30 credits|
|Full-time International||£13,300, part-time £2,217 per 30 credits|
September; January; March; June; November; July
Duration: one year full-time or two years part-time