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Media Psychology


School - School of Health and Society

Subject area - Psychology and Public Health

Start Date(s): September


MSc (one year full-time or three years part-time)
PgDip (eight months full-time or two years part-time)
PgCert (four months full-time or nine months part-time)

Fees 2018-19:

2019-20 fees will be displayed shortly.

Part-time - £1,260 per 30 credit module

UK - £7,560

International - £13,860

In Brief:

  • Develop a unique professional profile, applying psychology to understand, develop and predict people's interaction with media
  • This is the only dedicated postgraduate course in the UK focussing on the relationships between media and psychology from both academic and professional perspectives
  • Based at MediaCityUK - the heart of the region's creative and digital industry
  • Part-time study option
  • Based at MediaCityUK
  • International students can apply

Course Summary

Learn how psychology can be used to understand the interaction of audiences with media.

During you time with us, you will explore the psychological effects of media, how media use can be researched and evaluated, and how to communicate with different audiences across different media.

Join a unique learning environment, where you will interact with a multi-disciplinary team of experts in psychology, media and human-interactions.

If you want to pursue a career in the communications professions or media research, this course will provide you with a unique set of relevant skills.

For more information see our Media Psychology blog and follow us on Twitter.

Course Details

This course will allow you to study the effects of media upon the individual and society, and how psychology can be applied to enhance media design and understand media consumption. In doing so you will also discuss issues of ethics, accessibility, understanding diverse audiences, positive uses of media and professional applications.

The full course runs full-time over one year or two years part-time, giving you the chance to exit with the following awards:


  • Postgraduate Certificate: two modules over four months
  • Postgraduate Diploma: four modules over eight months
  • MSc: four modules plus a dissertation over one year


  • Postgraduate Certificate: two modules over nine months
  • Postgraduate Diploma: four modules over two years
  • MSc: four modules plus a dissertation over three years

Semester 1

In this module you will develop a systematic understanding of the psychological effects of media consumption, the use of psychology and psychologists within media, and issues of ethics and responsibility.
In this module you will develop a rigorous approach to, and comprehensive understanding of psychological research methods in analysing media consumption.

Semester 2

You will develop a detailed understanding of the application of psychology to media communication, persuasion and behaviour change, including the use by different audiences of communication technologies.
You will gain a comprehensive understanding of the psychological factors involved in usable, accessible and inclusive designs in technology and understand how humans interact with computers.

Semester 3

The dissertation module is your opportunity to further investigate an aspect of this course through systematic literature review or research project.

Entry Requirements

Normally an upper-second class honours degree in psychology, media studies or social sciences.

Accreditation of Prior Learning (APL)

We welcome applications from students who may not have formal/traditional entry criteria but who have relevant experience or the ability to pursue the course successfully.

The Accreditation of Prior Learning (APL) process could help you to make your work and life experience count. The APL process can be used for entry onto courses or to give you exemptions from parts of your course.

Two forms of APL may be used for entry: the Accreditation of Prior Certificated Learning (APCL) or the Accreditation of Prior Experiential Learning (APEL).

English Language Requirements

International students must also provide evidence of proficiency in English - IELTS 6 band score (with no component below 6.0)

Suitable For

Psychology, media studies or social science graduates and those working within media or communications who wish to understand the application of psychology to their industry.

Applicant profile

The course is multi-disciplinary, combining psychological theory with social sciences, media and communication studies. We welcome students from these disciplines who have an interest in understanding the application of psychology to media provision and consumption. We also invite applications from those who have experience of psychology and research methods through work or study who will be considered in line with our Accreditation of Prior Learning procedure.

"The course encourages you to question everything and challenge viewpoints." - find out how current student, Rebecca Heyes, is finding the Media Psychology programme at Salford on our blog.

Fees 2019-20

Fees for entry in 2019 will be displayed shortly.

Fees 2018-19

Type of StudyFee
Part-time£1,260 per 30 credit module
Full-time International£13,860

Additional costs

You should also consider further costs which may include books, stationery, printing, binding and general subsistence on trips and visits.

Scholarships and Bursaries

For more information please see our funding section.


This course will be delivered through a mixture of formal lectures, problem-based learning, workshops, debates, online learning resources, Wikis, Skype, group work, discussion activities, and presentations.


Assessment takes a number of forms including:

  • Essay (16.9%)
  • Research Proposal (16.6%)
  • Presentation (8.3%)
  • Written Project (8.3%)
  • Industry-Style Report (16.6%)
  • Dissertation (33.3%)

Postgraduate Staff Profile

Dr. Adam Galpin, Senior Lecturer

Dr. Galpin is a highly experienced psychology teacher and researcher, with particular expertise in the areas of visual perception and attention. His research interests include attention during second-screen, usability and user experience and media use across the lifespan (he was the academic lead on a joint project with the BBC looking at pre-school children’s web use).

Recent publication:

Birkett, S., Galpin, A., Cassidy, S., Norgate, S., and Marrow, L. (2011). ‘How revealing are eye-movements for understanding web engagement in young children?’ Paper presented at the Computer Human Interaction Conference, Vancouver

Full academic profile

Dr. Sharon Coen, Senior lecturer in Psychology

Dr. Coen has research and teaching experience in the areas of social and media psychology. Her main interests concern the ways the media portrays, and responds to, social and political issues, and how this informs public perception.

Recent publication:

Curran, J.; Coen, S.; Aalberg, T. and Iyengar, S. (2012) ‘News Content, Media Use, and Current Affairs Knowledge’. In James Curran and Toril Aalberg (Eds.) ‘How Media Inform Democracy. A comparative Approach’. London: Routledge ISBN: 978-0-415-88908-7.

Full academic profile is available here

Follow the Media Psychology team at:


Twitter: @UKMediaPsych


This master's has been designed to meet the growing need for graduates with an advanced knowledge and skill set to understand the relationship between psychology and the media.

With this qualification, you could pursue a career in psychological consulting within media industries, social media management, user testing, advertising, public relations, marketing, media analysis, media research and development, and academia.

Links with Industry

This course will involve a number of guest speakers from media industries and you will benefit from the close proximity to major media organisations at MediaCityUK.

Further Study

A master's level qualification is essential for psychology graduates to progress their psychology career. Psychology graduates who have a master's degree in media psychology will be well placed to compete for a place on doctoral level research, clinical, health or forensic psychology, all of which have communication at their core.

“I chose to study at the University of Salford as it's the only university in the UK offering Media Psychology. The energy, enthusiasm, knowledge and encouragement of the lecturers was absolutely brilliant. I really enjoyed working on an interactive TV study with the BBC, which formed the basis of my dissertation. The opportunity to apply knowledge gained with an industry partner is one of the strongest selling points for the course.”

Allie Jones, MSc Media Psychology, 2015


Media Psychology will be delivered at MediaCityUK so you will be right at the heart of the Northern creative industry. Based at Salford Quays, you will have access to some of the best facilities in the world for digital and media research.

Watch our video

A virtual tour of the University of Salford's amplified rehearsal facilities.

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