Media Psychology

Part-time study available
Based at MediaCityUK
International Students can apply

3 good reasons to study Media Psychology at Salford:

  • Develop a unique professional profile, applying psychology to understand, develop and predict people's interaction with media
  • This is the only dedicated postgraduate course in the UK focussing on the relationships between media and psychology from both academic and professional perspectives
  • Based at MediaCityUK - the heart of the region's creative and digital industry

Key Information

Start Dates: September

MSc (one year full-time or three years part-time)
PgDip (eight months full-time or two years part-time)
PgCert (four months full-time or nine months part-time)

Course Summary

Learn how psychology can be used to understand the interaction of audiences with media.

During you time with us, you will explore the psychological effects of media, how media use can be researched and evaluated, and how to communicate with different audiences across different media.

Join a unique learning environment, where you will interact with a multi-disciplinary team of experts in psychology, media and human-interactions.

If you want to pursue a career in the communications professions or media research, this course will provide you with a unique set of relevant skills.

Watch our video

MSc Media Psychology student Kerstin talks about her experience studying her course.

For more information see our Media Psychology blog and follow us on Twitter.

Related Courses

Course Details

This course will allow you to study the effects of media upon the individual and society, and how psychology can be applied to enhance media design and understand media consumption. In doing so you will also discuss issues of ethics, accessibility, understanding diverse audiences, positive uses of media and professional applications.

The full course runs full-time over one year or two years part-time, giving you the chance to exit with the following awards:


  • Postgraduate Certificate: two modules over four months
  • Postgraduate Diploma: four modules over eight months
  • Masters: four modules plus a dissertation over one year


  • Postgraduate Certificate: two modules over nine months
  • Postgraduate Diploma: four modules over two years
  • Masters: four modules plus a dissertation over three years

Semester 1

In this module you will develop a systematic understanding of the psychological effects of media consumption, the use of psychology and psychologists within media, and issues of ethics and responsibility.
In this module you will develop a rigorous approach to, and comprehensive understanding of psychological research methods in analysing media consumption.

Semester 2

You will develop a detailed understanding of the application of psychology to media communication, persuasion and behaviour change, including the use by different audiences of communication technologies.
You will gain a comprehensive understanding of the psychological factors involved in usable, accessible and inclusive designs in technology and understand how humans interact with computers.

Semester 3

The dissertation module is your opportunity to further investigate an aspect of this course through systematic literature review or research project.

Entry Requirements

Normally an upper-second class honours degree in psychology, media studies or social sciences

Accreditation for Prior Experiential Learning (APEL)

We welcome applications from students who may not have formal/traditional entry criteria but who have relevant experience or the ability to pursue the course successfully.

The Accreditation of Prior Learning (APL) process could help you to make your work and life experience count. The APL process can be used for entry onto courses or to give you exemptions from parts of your course.

Two forms of APL may be used for entry: the Accreditation of Prior Certificated Learning (APCL) or the Accreditation of Prior Experiential Learning (APEL).

English Language Requirements

International students must also provide evidence of proficiency in English - IELTS 6 band score (with no component below 6.0)

Suitable For

Psychology, media studies or social science graduates and those working within media or communications who wish to understand the application of psychology to their industry.

Applicant profile

The course is multi-disciplinary, combining psychological theory with social sciences, media and communication studies. We welcome students from these disciplines who have an interest in understanding the application of psychology to media provision and consumption. We also invite applications from those who have experience of psychology and research methods through work or study who will be considered in line with our Accreditation of Prior Learning procedure. 

International Students - Academic Technology Approval Scheme (ATAS)

International Students are required by the Home Office and/or the Foreign & Commonwealth Office (FCO) to apply for an Academic Technology Approval Scheme (ATAS) Certificate before they begin studying their course. You may need to obtain an ATAS Certificate before you come to the UK in order for you to comply with Home Office regulations. Please refer to your offer conditions.

You can find out if your programme requires an ATAS by checking the FCO website at with your JACS code which will be on your offer letter should you choose to make an application. If you cannot find it please contact International Conversion team at If you have any queries relating directly to ATAS please contact the ATAS team on

You can apply for your ATAS Certificate via this link:


This course will be delivered through a mixture of formal lectures, problem-based learning, workshops, debates, online learning resources, Wikis, Skype, group work, discussion activities, and presentations.

Watch our video

International Student Mahb talks about her experience studying on the MSc Media Psychology course at The University of Salford.


Assessment takes a number of forms including:

  • Essay (16.9%)
  • Research Proposal (16.6%)
  • Presentation (8.3%)
  • Written Project (8.3%)
  • Industry-Style Report (16.6%)
  • Dissertation (33.3%)

Postgraduate Staff Profile

Dr. Adam Galpin, Senior Lecturer

Dr. Galpin is a highly experienced psychology teacher and researcher, with particular expertise in the areas of visual perception and attention. His research interests include attention during second-screen, usability and user experience and media use across the lifespan (he was the academic lead on a joint project with the BBC looking at pre-school children’s web use).

Recent publication:

Birkett, S., Galpin, A., Cassidy, S., Norgate, S., and Marrow, L. (2011). ‘How revealing are eye-movements for understanding web engagement in young children?’ Paper presented at the Computer Human Interaction Conference, Vancouver

Full academic profile

Dr. Sharon Coen, Senior lecturer in Psychology

Dr. Coen has research and teaching experience in the areas of social and media psychology. Her main interests concern the ways the media portrays, and responds to, social and political issues, and how this informs public perception.

Recent publication:

Curran, J.; Coen, S.; Aalberg, T. and Iyengar, S. (2012) ‘News Content, Media Use, and Current Affairs Knowledge’. In James Curran and Toril Aalberg (Eds.) ‘How Media Inform Democracy. A comparative Approach’. London: Routledge ISBN: 978-0-415-88908-7.

Full academic profile is available here

Follow the Media Psychology team at:


Twitter: @UKMediaPsych


This Masters has been designed to meet the growing need for graduates with an advanced knowledge and skill set to understand the relationship between psychology and the media.

With this qualification, you could pursue a career in psychological consulting within media industries, social media management, user testing, advertising, public relations, marketing, media analysis, media research and development, and academia.

Watch our video

MSc Media Psychology students Danielle, Stefan, and Lucy talk about their experiences on their course at The University of Salford.

Links with Industry

This course will involve a number of guest speakers from media industries and you will benefit from the close proximity to major media organisations at MediaCityUK.

Further Study

A Masters level qualification is essential for psychology graduates to progress their psychology career. Psychology graduates who have a Masters degree in media psychology will be well placed to compete for a place on doctoral level research, clinical, health or forensic psychology, all of which have communication at their core.

Fees and Funding

Fees 2014-15

Type of StudyFee
Full-time International£12,800
Full-time PgDip£5,250
Full-time PgCert£2,625

Fees 2015-16

Type of StudyFee
Full-time International£13,050
Full-time PgDip£5,350
Full-time PgCert£2,675

Scholarships and Bursaries

We offer awards to help you study through our:

  • Vice-Chancellor's Excellence Scholarship
  • University of Salford student loyalty discount
  • Country bursary scheme for International students only

There are also other sources of funding available to you.

For more information please see our funding section


Media Psychology will be delivered at MediaCityUK so you will be right at the heart of the Northern creative industry. Based at Salford Quays, you will have access to some of the best facilities in the world for digital and media research.

Watch our video

A virtual tour of the University of Salford's amplified rehearsal facilities.