Study for a PhD

Fan Fit

Salford Business School aims to be a first-choice international provider of next-generation business, management and law education and research: developing graduates, managers and leaders in the digitally-connected, complex global knowledge economy who are transformational in thinking, behaviour and practice.  

In research we foster a stimulating, aspirational and supportive research environment engaged across disciplines and in line with business, community and public policy needs.

Interested in joining our research community? Visit our PhD course page. We are particularly interested to hear from interested applicants whose research fits with and supports the University’s research strategy (see below).

Learn about our work

PhD study and research activity in Salford Business School supports and is broadly aligned to the University’s Industry Collaboration Strategy:

  1. Robotics and Autonomous Systems
    • Fundamental research in soft robotics and autonomous systems
    • Ethics, governance, regulation and operation of such systems
  2. Smart Living
    • Smart and urban futures
    • eHealth
  3. Smart Systems and Controls
    • Digital
    • Big Data and Analytics
    • Ethics and issues of privacy and surveillance

Salford Business School Research Centre focusses on the following seven research clusters:

  • Data Analytics
  • Project Management
  • Operations Management
  • Process Optimisation
  • Establishing disruptive business models
  • Governance, Legal and Ethical issues
  • Recovery, Resurgence and Resilience
Case studies

Research Case Studies

Improving Productivity Using Integrated Project Delivery

Innovate UK logo

Research funded by: BEIS InnovateUK - MKTP

Dr Moheeb Abualqumboz’s research, using an integrated project delivery (IPD) approach, aims to:-

  • establish a culture of continuous improvement
  • develop an understanding and ability to analyse operating systems, training and processes in order to identify productivity improvements
  • develop senior management roles within our industry partner’s (PLP Construction) systems and work practices.

Physical fitness and digital technologies – exploring fan motivations with Fan Fit

Fan Fit image

Research funded by: Nesta

Fan Fit is a white label fitness app project run by Dr. Alex Fenton for several major sports clubs. The Nesta Healthier Lives Data fund was used to create a new rebranded version for fans of Rangers FC called Fit Bears. The research explored the impact of this intervention through surveys, interviews, focus groups and netnography.

Exploring the role of marketing resources and capabilities in creating competitive advantage

Shobha Gowda's research schematic

Research Funding: Self-funded International student

Research Brief - Technology researchers and industry analysts alike credit the Internet of Things (IoT) as the next major digital, economic and societal innovation enabled by the Internet. Industry analysts estimate the IoT will create a global economic impact of nearly 10 trillion US$ with over 75 billion connected devices by 2025.  IoT is an integral part of the current industrial revolution often called Industry 4.0. IoT evolves in three phases as depicted in the figure.

This research explores the role of marketing resources and marketing capabilities in creating a competitive advantage for industrial manufacturing companies rendering Internet of Things as a service.

PhD Researcher: Shobha B H Gowda

Investigation of human aspects of cyber security and technology to facilitate SMEs’ digital transformation strategy

Photo of Yun Chen

Research funded by: Greater Manchester Cyber Foundry / European Regional Development Fund

As part of a research team from Salford Business School, Yun Chen is working with multiple-skill teams from other departments such as the School of Science Engineering and Environment (SEE) in the University of Salford. She is responsible for investigating and working on human aspects of cyber security and technology to facilitate SMEs’ digital transformation strategy. The project also includes gathering business requirements and horizon scanning on good practice of business model innovation related to cyber security in preparation of SME support.

Understanding digital events

British Academy logo

Research funded by: British Academy Fellowship

Dr David Kreps was recently a British Academy Mid-Career Fellow for 12 months, undertaking research into the personal experience of today’s always-on digital world for two different cohorts – one of 18-25 year olds, and one of over 65s – and analysing them from the perspective of process philosophy http://www.concrescence.org.uk/

Want to know more?

Find out more about Research study at the University of Salford; visit our Postgraduate Research web page

Postgraduate Q&A Session

Join us every Wednesday between 12:00 and 14:00 for a live chat to ask any questions you might have about our postgraduate courses, accommodation, student finance, or any other queries you might have relating to postgraduate study and the University.

If you drop us an email to register your interest in the next live chat (please specify it is for the postgraduate session) we will send a reminder along with the link to the chatroom on the morning of the event.

Register your interest

Contact our Research Admin team

Email: PGR-supportSBS@salford.ac.uk
Phone: +44 (0)161 295 4148

Visit Salford Business School's webpage