fashion students reach shortlist

Date published: March 16, 2016

Fashion students make the final cut in Levi's international denim competition

Congratulations to two of our Fashion students Karin Human and Emma Lewin for reaching the final of Levi’s International Denim Competition, where competitors were asked to create the 501 jeans of the future.

Karin and Emma reached the final eight of the competition ahead of nearly 600 fashion students from 105 design schools in 27 countries.

Tasked with a creating a design of how Levi’s 501 Jeans will look in 2020, Emma based her design on the migration of people as she believes this is a current trend that could continue on until 2020, while Karin went for a more technological approach, designing her jeans with a solar panel function that could charge devices and cause the jeans’ temperature to change in line with the weather.

Karin, a final year student from South Africa, found out that she had reached the final eight of the competition while on a flight to China.

She said: “What a fantastic feeling it was, I must have been the happiest person on that flight. I’m humbled and blessed to have had my work seen by industry professionals. This has definitely been a once in a lifetime experience.”

Emma, also a final year student, found out that she had joined Karin in the final eight at home.

She said: “When I found out I was in the final eight, I was so excited that I nearly fell down the stairs running to tell my boyfriend. I can’t remember ever being that shocked, excited and happy at the same time. It was a wonderful moment and, whatever the outcome, I know it’s more than I could have ever imagined to have got as far as I did.”

Emma and Karin will find out if they have been successful later this week and victory would see one of them visit the Levi’s archive and spend the summer designing at the company’s creative studios in San Francisco, where they would work with some of the best denim experts in the world.

Fashion design programme leader Bashir Awat could not have been more proud of Karin’s and Emma’s success.

He said: “This is a fantastic achievement by our fashion design students, as Levi’s is an international household name.

“Given the fact that our students are competing with fashion students across the globe and from some of the most prestigious schools, we are extremely proud of Karin and Emma as we are with all our students who consistently demonstrate their design skills, awareness and contemporary understanding of the fashion industry to a high level.”

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