The power of digital in engaging and influencing customers for SMEs

Regardless of your industry or sector, you may or may not be aware of the fierce competitive nature of your industry. You can, however, harness the power of digital technology to grow your business if you take advantage of it in the right way.

There are more ways than ever for you to connect with your target audience on a highly personal level through channels, media, and touchpoints as digital technologies continue to develop. By establishing goals around these touchpoints, you can build brand awareness while driving your company's growth.

Our objective in this article is to examine how SMEs can utilize technology to grow their business and engage and influence their customers.

1. Stay Connected On Social Media 24/7

   Globally, there are currently 4.48 billion social media users in July 2021, equivalent to almost 56 percent of the total global population. The key to social media marketing success for SMEs is maximizing the potential of social media. In addition, they can examine their competitors' social media campaigns to determine which resonates best with their audiences. This will allow you to make an informed decision about your primary social media platform. Taking the time to select one platform on which to focus most of their marketing efforts will be in their best interest.

   Social media platforms like Facebook, Twitter and Instagram dominate amongst users. Different platforms will appeal to different audiences based on the nature and mission of the business. For example, Facebook is still the market leader and Instagram is experiencing exponential growth, with its visual appeal appealing to younger audiences. In addition, there are Twitter, Snapchat, Pinterest, as well as dark social outlets such as WhatsApp. To create a buyer persona, companies must first understand their audience on a deeper level.

2. Global Showcase Using Paid Advertising

   As an SME, you can also use paid advertising to grow your business. Embracing pay-per-click (PPC) across outlets such as Google Adwords and Facebook Ads will allow you to communicate with a larger online audience. Occasionally, people who click on paid ads say that search ads make it easier to find relevant information. This notion suggests that a well-targeted paid advertisement can encourage a healthy level of conversions. In summary, the possibilities for creating entertaining and inspiring marketing campaigns are endless in the digital age. Through taking the time to connect with prospects on a personal level, focusing your efforts, and using a strategic approach to your business activities, you as a SME can set yourself apart from the competition, cementing your success for many years.

3. Using Small-scale Influencers To Reach More People

   Influencer marketing is an effective strategy to reach and increase your audience, especially for SMEs. Social media and blogging are generally used to accomplish this. It is relatively easy for brands or big budget organizations to recruit famous internal personalities for marketing campaigns, while small businesses may have a difficult time securing this kind of talent. However, when it comes to influencer marketing for SMEs, the real value is finding small-scale influencers in your industry or niche.

   Transparency and authenticity are believed to be key factors in influencer marketing success by 94% of marketers. In this way, you can reduce noise and reach prospects, who may be very interested in what you have to say or what you have to offer, by establishing relationships with smaller scale digital influencers in your niche.

4. Enhance Customer Experience

   A positive customer experience is crucial for retaining customers in the modern marketplace. It is important for buyers to have access to information on any device, wherever they are. In a nonlinear process, they examine retail stores, the web, print and broadcast outlets, customer events, and so on. To improve the customer experience, you need to anticipate the potential contact points and provide content for each of them.

   Some of the pioneers and leaders in this field are Apple and Starbucks.is. Apple has an 87% repeat customer rate due to their excellent customer experience.

   In today's competitive market, maintaining your customers becomes more and more important as the sales cycle today begins with 'Leads' and ends with 'Advocacy'. Several studies estimate that companies can lose 44 percent of their revenue each year through the loss of existing customers. Loyalty keeps customers coming back, whereas advocates bring you inbound leads and customers.

5. Connect with Google's E-market

   When targeting an audience who is familiar with the marketing field. The properties of the Google E-market let you know how to connect with the necessary customers and buy their products. When we have the proper idea for them to build in a separate group of advertisements and join with the public. By doing this, we can get our target customers and we can try and find more of them.