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Digital Marketing

Lady Hale building lit up with rainbow lights at night

We live in an era where social media is a daily part of our lives. The internet has become a means of interaction in our society today with information and news being accessible locally and internationally. This information forms the basics for everyday decisions we make. The purpose of this website is to take our viewers on a digital journey and introduce you to the world of digital marketing and its impact on small and medium enterprises (SMEs). This website would help contribute to developing your knowledge, gather evidence, identify the problem, diagnose the cause, identify potential solutions, inform your action, monitor and elevate your outcomes for success.

How to grow your business on social media: The Ultimate...

Dedicate yourself to serving your customers and your sales will take care of themselves. In business, it is a...

Stand out from your business competitors

Understanding your competitors and what they offer can help you create unique products, services, and...

How to effectively market your business for tremendous ...

Profitability and growth are the end goal of all businesses regardless of the nature of the competition. In...

Role of Digital Marketing In Small & Medium Enterprises

Have you ever imagined what it would actually be like if businesses had to advertise their products and...

Best ways to utilize social media in your business. A c...

Social media. There's no doubt you've heard about it a million times and you probably know a lot about it, but...

Boost your customer service efficiency using artificial...

When it comes to successful businesses in a competitive world, customer acquisition isn't the challenge, but...

SME Digital Marketing Strategies: 8 Essential Elements ...

A high-level approach to digital marketing would be to use digital channels such as search engines, websites...

Importance of content marketing for your digital market...

A strategy is a plan of action designed to accomplish a long-term or overall goal. On the other hand, a...

Marketing Trends you need to know for your Business

Marketing trends in digital media continue to evolve rapidly. Now, personalization, seamlessness, and...

The power of digital in engaging and influencing custom...

Regardless of your industry or sector, you may or may not be aware of the fierce competitive nature of your...

How to Promote your products in the most cost-effective...

Choosing how to promote your business can be a challenge. Especially if your business is new, you may not be...

Conversational Marketing for Small Businesses

Conversational marketing involves answering questions and responding to customer feedback. If you consistently...
Contact

Get In Touch

Have any questions? Please get in touch and we'll be happy to help!

Dr Maria Paola Rana
Lecturer in Economics and Finance/ Programme Leader BSc Business and Economics
m.p.rana@salford.ac.uk

Salford Business School
Lady Hale Building
University Road
Salford
M5 4WT