When it comes to successful businesses in a competitive world, customer acquisition isn't the challenge, but retaining them is. A business or organization's creation has always been and will always be driven by maximizing profits. More customers equal more profit, and less customers equal less profit.
People previously chose which organizations they worked with based on the price, the product, or the service offered, but today it is primarily based on the overall experience with the organization. Having the right knowledge of how to keep your clients coming back is all you need to succeed. To ensure this, excellent customer service is vital.
Defining Customer Service?
Customer service is the assistance you provide to your customers before, during, and after they purchase your products or use your services.
Providing amazing customer service is crucial if you want to keep your customers and grow your business.
Artificial Intelligence is one of the tools you can use to improve your customer service experience and retain customers.
What then is Artificial Intelligence (AI)?
Artificial intelligence (AI) refers to the simulation of human intelligence in machines that are customized in order to copy human behavior. Computers can perform tasks related to human intelligence.
A machine's artificial intelligence can be demonstrated by displaying attributes similar to those of a human, such as learning and problem-solving. Human intelligence can be characterized so that a machine can copy and execute it effortlessly. AI is constantly developing to benefit a wide range of businesses.
Increasingly, organizations are utilizing artificial intelligence (AI) to automate and improve their CRM. As a result of advanced technologies, such as chatbots and AI-powered communication, nonstop interactions and customer service have now become a reality. One that's welcome in a world where people need quick access to data. As a result, organizations are collaborating with their customers more, whether through a human-to-human connection or an automated email drip campaign.
What you stand to benefit from Artificial Intelligence
Relationship management and customer service improvements
The use of artificial intelligence automates many processes that used to be performed by humans. As well as decreasing the workload for various staff members, it can do it more efficiently and accurately. Clickatell compares the use of AI to the Industrial Revolution. At one time, people were concerned about machines taking control of the positions of humans. Whatever the case, the change improved the world. In the end, although the execution took years, society became better. Despite the Industrial Revolution, the world would not be as advanced as it is today, and without artificial intelligence, which a few specialists call the fourth industrial revolution, society would not be progressing as well.
Therefore, management is not yet finished, and people are not losing jobs due to AI. AI may become an inseparable part of your daily life.
By implementing artificial intelligence in customer service, you will be able to manage more clients efficiently, automate your marketing campaigns, and free up your workers. Moreover, the best chatbots are getting more proficient, which means you can avoid investing in extra training or hiring new employees. The time and money you spend on these tasks will be more manageable. Using AI customer service in your business will result in you spending less and acquiring more. Chatbots can handle simple-to-complex queries, but if the issue is too complicated, real people can offer assistance.
Enhance Customer Experience
According to a report from Salesforce, 67 percent of customers are willing to pay more for a better customer experience. Consequently, the customer experience is the greatest challenge organizations face, and AI-powered customer service can be the weapon to help them win. It has a continuous online presence, meaning that it works nonstop without taking time off. This gives your brand an online presence and allows you to be accessible anytime. A business can develop one without coding skills because they are affordable and don't require complicated coding concepts. With a chatbot developer, you can create your chatbot in only 5-10 minutes for free.
Prompt, Continuous, and Effective Response
Research from HubSpot shows 90% of buyers value speedy responses when seeking customer service. About 60% of customers expect a rapid response within 10 minutes. A customer service bot with artificial intelligence eliminates the waiting time and reduces it to under 5 minutes. Customers also prefer brands that respond promptly. Therefore, by reducing your customers' waiting time with AI-based service, you're bound to be able to provide them with an extraordinary level of customer service. Using a chatbot for customer service is not only quick but will make your brand more accessible. You can make a progression of inquiries to the chatbot, and the bot will respond. Answers can be customized and flourishing. This way, your crowd will have an individually tailored experience without interacting with a human.
Other benefits include:
- Automated And Secure Transactions
- Rich productivity
- Precise Customer Insight
- Convey customized services anyplace.
The concept of artificial intelligence is not new anymore. Many organizations are adopting it, as it has become sufficiently developed. The utilization of Artificial Intelligence by customer service groups is predicted to increase within the next year. With the growth of artificial intelligence, customer support representatives will be able to concentrate on more complex problems, while chatbots and other AI-enabled technologies will focus on routing calls, helping customers, and collecting data. These techniques will enable your workers to focus more of their energy and time on tasks that will enhance their value to your organization.
- Artificial Intelligence. Britannica. (2021). Retrieved from Britannica.
- An introduction to artificial intelligence the four types of AI. The Difference Engine (2021) Retrieved from The Difference Engine
- The need for artificial intelligence in customer service. Bot My Work (2021). Retrieved from Bot My Work
- Rise of chatbots: How AI changed customer service. Salesforce (2021). Retrieved from Salesforce