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Member s of this unit are involved in several research projects  both funded and non-funded.  Examples of a few ongoing projects are:

  • Academy of Marketing Research Initiative Funding 2015, Social Supermarkets: Unlocking the social value of UK Food Retailing – researcher Dr Morven McEachern
  • Innovative Communication Skills for Dementia Carers, collaboration between School of Health, Salford Business School and Six Degrees (KTP) –researcher Dr Morven McEachern
  • Joint European Masters in Search and Social Media Marketing—EU Project – researcher Dr Tahir Rashid
  • Digital Marketing Strategies for SMEs – KTP project – researcher Dr Tahir Rashid.