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Centre for Sports Business

The Centre for Sports Business' work was judged 4* (world leading) at REF 2014: "The case study on the Player Performance Index for Professional Football was assessed as outstanding in terms of reach and significance" (Business and Management REF 2014 panel feedback)

Our partners

  • Barclays Premier League
  • EA Sports - Player Performance Index
  • Football DataCo
  • NPower Championship
  • Press Association Sport

Our mission

- to be a global leader in Sports Business Analysis 

Our Principles

  • Collaborative 
  • Commercial 
  • Engaged with stakeholders 
  • Team oriented 
  • Excellence in programme delivery
  • Research driven 
  • Responsibly governed
  • Sport Business Strategy and Marketing
  • Sports Analytics
  • Economics of Sports
  • Economics of Gambling
  • Sports Law
  • Sports Psychology
  • Sports Statistics
  • Performance Analysis

The EA SPORTS Player Performance Index, the official ratings system of the Barclays Premier League

Forecasting and modelling for the gambling industry

Statistical analysis of survey data, for example, Ipsos MORI report “British Survey of Children, the National Lottery and Gambling

Monitoring of the randomness of National Lottery games

Threats to Sports Integrity from Developments in the Betting Market(2008 report by Forrest and McHale to Central Council for Physical Recreation (now Sport and Recreation Alliance)

"Environmental Review of Integrity in Tennis”

"Threats to the integrity of sport in Australia"

"An Examination of the Threats to the Integrity of Sports”, for the EU Sports Platform

Modelling training and performance in elite cyclists: EPSRC EP/F006136/1

Optimum Strategy in Sport: EPSRC EP/F005792/1

The Centre particularly welcomes PhD proposals in any area of Sport Business and including Strategy and Marketing, Sports Analytics, Economics of Sports, Economics of Gambling, Sports Law, Sports Psychology, Sports Statistics, Performance Analysis, OR in Sport.

To discuss a PhD, business or study proposal, please contact the Director, Professor Chris Brady, on 07956 575278 or

Mathsport International 2017

Mathsport International 2017, will be hosted by Padua University (Italy), from Monday 26th to Wednesday 28th June 2017. It will be the 6th conference in Europe that brings together Maths and Sport. Find out more...

Chinese Football Associate DelegatesChinese FA quiz Salford experts

25 May 2016

A delegation from the Chinese Football Association visited The University of Salford on a fact finding mission, as they try to grow the game in their country.

Aston Villa takeover: Is club merely pawn in China's quest to dominate world football?

18 May 2016

"Aston Villa's takeover by Chinese businessman Dr Tony Jiantong Xia is part of the country's bold vision to become the world's footballing super power, it has been claimed."

Prof Chris Brady has published a new book

Prof Brady's new book 'Quiet Leadership: Winning Hearts, Minds and Matches' has been published by Waterstones. 

Chadwick on China Football

"When it comes to football, China has been a perennial underachiever – with an under-performing national team and a league beset by corruption – but that could all be about to change, as Simon Chadwick writes."

Premier League predictions: Lawro v SAM the super-computer

26 December 2015

"Ian McHale, professor of sports analytics at the University of Salford, together with his colleague, Tarak Kharrat, has built SAM and one of the things it can do is predict the outcomes of football matches."

The athletics doping scandal has no quick fix - IAAF president Seb Coe must face up to a 10 year clean-up project

Professor Simon Chadwick on doping in athletics

Professor Chris Brady


The team

Prof Rose Baker


Prof Chris Brady

Sports Management

Mr Ian Gibson

Sports Governance

Dr Tarak Kharrat

Sports Statistics

Prof David Percy

Maths in Sport

Prof Phil Scarf

OR and Statistics in Sport

Dr Tony Syme

Sports Economics