Social media are powerful communication systems that enable sharing and information generation on an unprecedented scale. We demonstrated that using social media in a health context brings numerous benefits, including sustained patient engagement, social and health outcomes. We are seeking to reach out to more patients and clinicians to build relations and maximize the impact of GMKIN. This will be achieved through involvement of clinicians and patients to co-write digital content and development of promotional materials.
Funders: Higher Education Innovation Fund
Project Value: £1950
Project Time: May 2016 – June 2016
Project Team: Dr Cristina Vasilica (Principal Investigator), Prof Paula Ormandy (Co-Investigator)