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Developing and examining the impact of social media based communities of practice of new mothers and midwives

Pregnant women are motivated to make positive and previously unconsidered lifestyle choices in response to advice during pregnancy. Using this time to influence their long-term health behaviours could be beneficial. This study uses an action research approach to explore the impact of peer and professional social media based interventions on the situated learning of individual women.

Funding Body: Health Education North West

Project value: £250,000

Project timeline: Sept 2015 - Sept 2018

Project team: Rose McCarthy (Research Project Lead), Professor Alison Brettle (Principal Investigator), Professor Paula Ormandy, Dr Lesley Choucri, and Dr Cristina Vasilica (Co-investigators)