This project will make use of a health screening information hub, ( www.WoMMen.org.uk ) recently developed by the team listed above, as a test bed to explore the challenges and possibilities faced in the new era of on-line communication with clients and patients.
As well as challenges, the use of SoMe in the health setting offers exciting possibilities for targeting specific groups, identified by their online SoMe profiles. This digital marketing approach is widely used in the commercial sector but has not yet been fully utilised for pushing public health messages. As a health screening information tool, the WoMMeN hub will provide an excellent opportunity for digital marketing, health, media psychologist and digital arts students to work collaboratively in exploring these possibilities.
The objectives are therefore:
To engage multi-professional groups of students and qualified practitioners in achieving these objectives
Funders: Higher Education Innovation Fund
Project Value: £17,000
Project Time: Dec 2016 - Jun 2017
Project Team: Dr Leslie Robinson (Principal Investigator); Dr Marie Griffiths, Alex Fenton, Dr Adam Galpin, Dr Jo Meredith, Dr Julie Wray, Dr Cristina Vasilica, Dr Marianne Pater, Dr Claire Mercer, Veronica Newton (Co-Investigator)