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Digital Business

MSc/PgDip/PgCert

School - Salford Business School

Subject area - Business and Management

Start Date(s): September; January; March; June; November; July

Duration:

MSc (one year full-time or two years part-time)
PgDip (eight months full-time or two years part-time)
PgCert (four months full-time, one year part-time)

Fees:

Part-time - £1,425 per 30 credit module

UK - £8,550

International - £14,400

In Brief:

  • Enhance your employability with the (IDM) Institute of Direct and Digital Marketing accreditation
  • You will be taught by a team of internationally recognised experts
  • We have strong digital sector links for live projects, internships and placements
  • Part-time study option
  • Work/industrial placement opportunity
  • International students can apply

Course Summary

In how we communicate, behave and conduct business; it is hard to ignore how the world is rapidly changing around us. The question is, have you got the skills to succeed in this ever changing digital landscape? Developed in response to a shortage of digital skills identified both nationally and globally, our master’s in Digital Business has been designed to provide you with key practical skills for the current marketplace, including problem solving, strategic planning and critical thinking.

You will be taught by a team of internationally recognised experts based in the award winning Centre for Digital Business at Salford Business School and you will look at the technologies driving successful organisations and the opportunities they give for business development.

You will consider a wide range of business areas touched by technological developments including autonomous delivery vehicles, new forms of currency, ambient beacons and sensing technologies as well as increasingly customised workplace and social experiences. We have an excellent track record of bringing together students and digital business owners to solve business problems and for work-based teaching or live projects.

The programme takes advantage of Salford’s digital setting at MediaCityUK, acknowledged nationally and internationally as a leading digital region.

The teachers are really good.  Whenever I was confused about anything or needed more explanation, they were always there to help me.

Fatima Lawal, MSc Digital Business (previously called Information Systems Management), 2016-17

Awards and Accreditation

Course Details

The programme is block delivered and there are several entry points throughout the year. Students will take the modules below in a sequence dependent on their start date.

The course is delivered in four blocks of intensive study periods. For each block, you study a single module for a 6-week period. Face-to-face teaching is delivered on campus for 6 hours each week. In addition, you will attend the taught element of the Business Innovation Programme one afternoon a week during the 6-week blocks.

Part time students study alternate modules (one module on, one module off) to complete their degree in two years.

During this period, you will also undertake independent study in your own time with online support through the University’s virtual learning environment, Blackboard.

For the final third of your studies, you will work on your Business Innovation Project, working with your own or another organisation on a live brief.

SEMESTER 1    

The Digital Business and Entrepreneurship module has been designed specifically to equip you with the practical and theoretical skills needed for contemporary business settings; you will gain an understanding of the role of inactive business models (think Uber) that can exploit innovative and disruptive        technologies such as drones, robotics, and wearable tech. There is a focus on entrepreneurial skills essential for those starting their own businesses and also for those working in digital business settings.  The module will encourage you to critically assess how social, disruptive and innovative        technologies can become key business enablers and facilitate strategic competitive advantages.  
You will learn how organisations communicate with target audiences against the background of dynamic technological and social changes in society. You will also strengthen your understanding of the latest theories, trends and techniques in the use of Search Engine Optimisation (SEO) and Social Media        Marketing.

SEMESTER 2    

Most business are undergoing some form digital transformation, this module has been designed with business leaders to take a critical overview of the processes that are involved. You will develop a theoretical and practical understanding of the needs of organisations when strategically planning transformation        and integrating business information systems. You will also achieve a holistic knowledge of the critical role of IS/T, both at corporate and business levels, enabling you to be ready to support and deliver professional, ethical and legal services in IS/T transformation.
You will learn about the approaches, skills and methods of effective project management, and the tools and techniques required for planning, control, teamwork, leadership and other key processes. All of these qualities will develop your ability to lead complex projects.

SEMESTER 3    

Business Innovation Project (BIP)

This module accounts for the final 60 credits of your degree.  You will have the opportunity to select between a live project, placement, internship or dissertation, all of which are designed to accommodate your career aspirations and enhance your professional experience.

You will be allocated a supervisor who will mentor you through the BIP project.  You will also have the opportunity to engage with the Student Hub and Student Life. Student Life can help with pre project / placement support for students and opportunities for those going on placement to participate in training workshops to ensure best practice. The Student Hub can helps you to find internships, placements and live projects for your Business Innovation Project.

An advanced-level research pathway based on a real-world business problem.  You will create an initial research proposal (worth 10% of your marks) then produce a 12,000 – 15,000 dissertation for assessment.
This is a group project (teams of 2 to 5 students) examining an organisational problem or opportunity. Students work on sizeable commercial projects, which are broken down by the team.  Live projects reflect the commercial reality of delivering complex commercial projects through the combined efforts of a committed team. You will produce a group presentation and executive report, coupled with an individual 8-10,000 word report for assessment.
This involves working on a company project. You will spend a minimum of three days per week on the project brief with a total of 300 hours being available to complete the project. You will normally be based in the University but will spend significant time in the organisation.  The majority of internships are voluntary unpaid positions, but you will gain significant real-world experience. In many cases students are supported in finding and securing internships with the support of the School’s Employability Hub.  You will produce a 30-40 minute commercial presentation and 10,000 word professional dissertation for assessment.
The placement provides you with the opportunity to gain work experience to support your academic learning.  You will work full time with your employer for four to six months on paid work experience implementing a commercial project.  You will produce a portfolio of work, visitor assessment, presentation and interim report, culminating in a work related dissertation of 10,000 words.
  • Placements can be undertaken in the UK or overseas.
  • You can undertake your placements with your sponsor or employing organisation.
  • For international students placements are 6 months maximum due to visa restrictions.
  • For home/EU students, placements can possibly be extended to 12 months.
  • You will be paid a salary for the duration of your placement.

Entry Requirements

Normally a minimum 2:2 honours degree or equivalent or successful completion of the Graduate Certificate International Management.

A wide range of professional qualifications are also accepted either in partial or complete fulfilment of entry requirements.

Where a student has gained a recognized Honours degree but does not meet the normal entry qualification requirement, they may still be considered for entry if they can demonstrate relevant work experience of a minimum two years duration post study and acceptable level of responsibility.

Accreditation of Prior Learning (APL)

We welcome applications from students who may not have formal/traditional entry criteria but who have relevant experience or the ability to pursue the course successfully.

The Accreditation of Prior Learning (APL) process could help you to make your work and life experience count. The APL process can be used for entry onto courses or to give you exemptions from parts of your course.

Two forms of APL may be used for entry: the Accreditation of Prior Certificated Learning (APCL) or the Accreditation of Prior Experiential Learning (APEL).

English Language Requirements


International Students - Academic Technology Approval Scheme (ATAS)

International Students are required by the Home Office and/or the Foreign & Commonwealth Office (FCO) to apply for an Academic Technology Approval Scheme (ATAS) Certificate before they begin studying their course. You may need to obtain an ATAS Certificate before you come to the UK in order for you to comply with Home Office regulations. Please refer to your offer conditions.

You can find out if your programme requires an ATAS by checking the FCO website at https://www.gov.uk/academic-technology-approval-scheme with your JACS code which will be on your offer letter should you choose to make an application. If you cannot find it please contact International Conversion team at application@salford.ac.uk. If you have any queries relating directly to ATAS please contact the ATAS team on Salford-ATAS@salford.ac.uk.

You can apply for your ATAS Certificate via this link: www.gov.uk/guidance/guidance-on-how-to-apply-for-an-atas-certificate

Suitable For

This course is ideal for graduates who want to establish a career in digital business or for existing managers who wish to enhance their digital skills and future career prospects. As digital is impacting every sector, we accept graduates from a range of different backgrounds. Alternatively you may be currently working, have your own business and want to strengthen your capabilities.

Every business will be a digital business and there are key innovative skills and analytical mindsets needed to succeed. You should also be curious, self-motivated and have good written and verbal communication skills.

Applicant profile

This course offers excellent scope if you are an aspiring or existing manager who wants to improve their career development opportunities. You will add significantly to your existing IS/T skills for business, and be able to apply this knowledge effectively in complex organisational settings.

Fees 2018-19

Type of StudyFee
Full-time£8,550
Part-time£1,425 per 30 credit module
Full-time International£14,400

Additional costs

You should also consider further costs which may include books, stationery, printing, binding and general subsistence on trips and visits.

Scholarships and Bursaries

For more information please see our funding section

Teaching

The course is block delivered with students studying a single module for a 6 week period.  Face to face teaching is delivered on campus for two half days each week. In addition, you will attend the taught element of the Business Innovation Programme each Wednesday afternoon during the 6 week blocks, with independent study completed in your own time through the University’s virtual learning environment, Blackboard.  Individual student timetables are provided during induction week.

Teaching is delivered through a combination of lectures, seminars and tutorials, using a wide range of learning activities.

Assessment

Over the duration of your course a range of assessment techniques will be used. Types of assessment include; essays, assignments, exams, multiple choice tests, online tests, group reports, and portfolio work.

Postgraduate Staff Profile

Dr Marie Griffiths, Reader of Digital Technologies

Marie is the Programme Leader for this course, and teaches across the Business School on a number of digital focused modules at UG, PG, and MBA levels. Marie is also the Director for the award-winning Centre for Digital Business and has worked hard to ensure that the internationally recognised research has informed the teaching on this programme. Digital business is becoming a critical concern for many business leaders and owners and as a consequence, Marie is now also delivering digital transformation courses to senior managers both nationally and international.  Marie is the President of the UKAIS (UK Academy of Information Systems) a 25-year established academy that links industry and academia.

Marie’s research passions are technologies and people; looking at how omnipresent and emerging technologies are transforming how we work, communicate, play, learn and the different spaces that we now exist in. More generally for society is the issue of privacy and digital identities and the data that is amassing. Also more concerning for businesses is, are they digitally ready, do they know what technologies are coming to disrupt them and do they know their customers?  

Marie has an excellent track record of working closely with SMEs to digitally transform and has been part of the academic team on 10 Knowledge Transfer Partnerships.

Employability

Digital transformation is challenging many businesses as everyone looks to harness the potential of being digital – Digital Business ensures you have the key skills and practical expertise to succeed in this changing market place. Additionally many graduates often progress to become business owners and consultants.

Once you graduate you will gained a highly regarded qualification, as well as personal and organisational management skills that will enhance your career prospects.

Links with Industry

The University of Salford grew out of the institutes of the late 19th century that provided a talented, technically proficient and professional workforce to support the UK’s rapidly growing industries. In the 21st century, this still holds strong. Whilst industry has changed significantly, the need for industry-focussed education is equally relevant today.

We teach the skills that employers need and as a result, our graduates enjoy excellent international career prospects.

The curriculum across our postgraduate courses balances academic teaching and professional experience.  Our industry partners give us their input into the curriculum so that the teaching reflects industry’s current and future needs and you develop the skills that employers want.  The Business Innovation Project, which forms the final third of your study, is designed to give you real-world experience so you can apply the theory you have learned.

Further Study

Find out more information about research opportunities here.

It has optional internship or placement.  That really convinced me to choose Salford.  It gives me a real-life experience while I’m doing my project.

Fatima Lawal, MSc Digital Business (previously called Information Systems), 2016-17

Facilities

Salford Business School is located at the heart of the University’s Peel campus in the newly refurbished Lady Hale Building, and the Chapman Building, offering state-of-the-art facilities for the Business School’s student learning community and just minutes from Manchester city centre. Chapman is a stylish modern space with six lecture theatres equipped with the very latest technology and large screen displays, a series of communal learning and breakout spaces, plus a Fairtrade café with panoramic views across the campus.

Lady Hale is the home to all dedicated business school student support including the school office, an employability hub, a base for the Business School society, and several open study spaces.

All University of Salford students also have access to the MediaCityUK campus including its study facilities.  MediaCityUK is home to major BBC and ITV departments and over 80 businesses across the creative and digital sectors.  It is recognised as one of the most innovative developments in Britain and is a vibrant place in which to live, work, socialise and study.

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