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Salford students treat Sale Sharks fans to exclusive pre-match content

Friday 5 April 2019

A huge team of 25 students from The School of Arts and Media produced a 1-hour broadcast of the build-up for the Sale Sharks quarter final game against Connaught last Friday 29th March.

Students from Professional Sound and Video Technology, Television and Radio, Journalism and other creative courses took over the Sharks Facebook and internal news channel prior to the game, which saw Sale win 20-10 to Connaught, putting them through to the semi-finals of the European Challenge Cup. 

BT Sport, the official broadcaster of the game and students from the University of Salford came together to set up the complex broadcasting technology and delivered fantastic content, which can be seen on the Sale Sharks website.   

Emelia Bagstaff, a second year Television and Radio student got involved with the project after doing previous work with the ICZ team at the university. She said: 

“I really wanted to take on a role I had never tried before, Producing and Assisting Directing. As I had never tried anything like this in a professional production, the team guided me through and really made my time on the project the best it could be.  

I learnt so much from this experience, as I have only been offered entry level experience in running by other industry programmes. So, taking on such a major role has helped to progress my learning that I could only gain from a professional environment. “ 

Colin McKevitt, Media Production Manager for the ICZ said,

“Having incredible student experiences is a key driver for what we do, coupled with real tangible industry examples of best practice, we can generate positive engagements with industry. What made this particular event so special was the relationship between what the students were producing, and the output being produced by BT Sport.  

They gave the students access to the broadcast compound and OB trucks on the day, and treated interactions with them on a professional level, seeing them not as students but professionals and enabling them to work in parallel with their high impact delivery without our project interfering, in many cases organisation would be reluctant to allow this kind of engagement to go ahead, however our team were able to demonstrate the highest professionalism at all times. This is the value we will continue to bring to the University. “ 

If you, your department or other organisations would like to engage in these kinds of projects in the future, please get in touch with the ICZ office on 0161 295 7358 or email

Find out more

Amber-Lilly Goulden

0161 295 4779