Salford students advise Kellogg's
Monday 21 May 2018
SALFORD students have been helping international brand Kellogg's improve its social media game.
The team from the Business School have been helping drive followers to the cereal companies Instagram and LinkedIn talent pages.
Second-year students Molly Robertson, Isabelle Luke, Jordan Roberts and Rory Slater led the #LifeatK project, showcasing the company’s ‘work-culture overhaul’ following its move from Trafford Park to Salford earlier this year.
They recommended that Kellogg’s “liven up” its employee-led social media with video content to appeal to Millennials.
Media students from the University then produced and filmed clips in which employees discussed what they most liked about working at Kellogg’s, using the hashtag #LifeatK. The videos will air later this year on Instagram and LinkedIn.
Following its relocation to MediaCityUK earlier this year, Kellogg’s was keen to explore opportunities with the University.
Student Isabelle Luke, who is studying hospitality and business, said: “The project has given me the opportunity to put into practise my degree and to learn while working on the job. It’s given us a sense of what working for a big corporate company could be like.”
Charlotte Gerrard, HR partner at Kellogg’s UK and Ireland, said: “The students have done a fantastic job of really bringing our brand messages to life. The project has been a pleasure to work on, they have brought fresh perspective into the #LifeAtK team and really captured what working at Kellogg’s is all about.”