How football rules the world
Monday 17 December 2018
FOOTBALL has long been the world’s biggest sport and it is now even bigger business.
A new book gets under the skin of the financial and political side of the game and sheds light on the behind the scenes politicking of a sport that has become, at least at the top level, as much about soft power as it has about results on the pitch.
Just released, The Handbook of Football Business and Management, written and edited by an academic at the University of Salford and published by Routledge, the book presents critical insights from world-leading football scholars and introduces football’s key organisations, leagues and emerging nations. It explores key themes from governance and law to strategy and finance, as well as cutting edge topics such as analytics, digital media and the women’s game.
Covering how Qatar got the World Cup, how social media is changing the game and the state of football around the world, it is essential reading for all students, researchers and practitioners working in football, sport business, sport management or mainstream business and management.
Author and editor Simon Chadwick, Professor of Sports Enterprise at the University of Salford Business School, said: “Football is the world’s most valuable sport, generating bigger revenues, as well as being watched and played by more people, than any other.
“It is virtually impossible to understand the business of sport without understanding the football industry. This book surveys contemporary football in unparalleled breadth and depth.
“The industry around the sport just continues to grow and grow, with no sign of slowing down
“Our aim with this book is to capture the latest thinking on all aspects of the business and management. There is no other book like this. We wanted to make it as all-embracing as possible, as international as possible, to cover everything that is important to people working in the football industry at this point in time.
“It’s a recognition that there is a growing number of football programs across the world. This book is aimed at academics and students but its accessible enough to be of interest to anyone with any interest in football.
“The sport is still growing and evolving. It is becoming more strategic. The book is trying to make sense of the major developments that are taking place within the industry.”
And fellow editor Paul Widdop, Senior Research fellow at Leeds Beckett University, said: “We cover so much ground in this book, from marketing to law, that it will become essential reading for anyone wanting to really get to grips with the football industry. And the contents is so dense and wide ranging it is a degree in a book.”