A NEW course in Digital Marketing launches today in a partnership between the University of Salford and the Digital Marketing Institute.
Delivered fully online, the part-time Masters degree programme will be available to students globally and offers a self-paced, flexible approach to postgraduate learning.
Designed by the Digital Marketing Institute, the global certification standard in digital marketing and digital sales education and Salford, the course will develop a deep understanding of the fundamental concepts of digital marketing. The programme is targeted at experienced marketing professionals seeking to progress to more senior roles, while validating their expertise with a university degree.
Uptake of the Digital Marketing Institute’s online programmes has experienced a boom, with an average of 70% growth in revenues in each of the past three years. This growth is reflective of the intensifying growth in e-learning worldwide, with the market worth an enormous $167 billion in 2015 and set to grow to $255 billion this year (World Economic Forum). In a Global Shapers survey of 25,000 young people worldwide, 78% reported having taken online courses in the past.
Speaking of the new MSc degree and partnership Aaron McKenna, Managing Director at the Digital Marketing Institute said: “This partnership with the University of Salford combines the Digital Marketing Institute’s industry-led syllabus with an academic accreditation to offer one of only a few online Masters degree programmes in digital marketing.
“The University of Salford’s focus on delivering courses with the future employability of students in mind strongly aligns with our own ethos. The Digital Marketing Institute works closely with leading industry experts to create, review and update the learning outcomes of all our programmes to ensure that course learnings are instantly applicable to any role and aligned to the needs of industry.”
Eileen Roddy, Associate Dean International, Salford Business School
at the University of Salford said: “We are delighted to support the launch of our partnership with the Digital Marketing Institute to ensure a thorough advancement of professional development for practitioners with academic accreditation to Masters, via the MSc Digital Marketing Programme.”
The Digital Marketing Institute has certified more professionals to a single digital education standard than any other certification body.