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Students can find perfect match at Salford

Thursday 11 August 2016

The University of Salford is taking to Tinder ahead of A-level results day in a bid to help students find their perfect match.

Salford is launching two profiles on the dating app to guide students who have changed their mind about their next step or are applying late to University.

The profiles will be set up for male and female students and could lead people to courses from aeronautical engineering, to midwifery, environmental management and physics.

Rather than ‘swiping’ right for a potentially good date and left to move to the next one, students can ‘swipe’ to find the perfect course.

Matchmaker site

Hannah Burchell, Associate Director of Marketing at the University of Salford, said: “A-level results day can be an extremely stressful time for students, particularly those who may have fallen short in getting the grades they need. The key message is not to panic if you get ‘left on the shelf’, but carefully consider the clearing options out there.”

The social media campaign will sit alongside the university’s ‘Matchmaker’ course finding site, which was launched during the A-level results period in August 2015.

“In a similar vein to our innovative matchmaker, we want to make the clearing process as fun, reassuring and engaging as possible,” added Hannah.

This not only reflects the personality of the university and our commitment to putting student satisfaction at the forefront of everything we do, but it ensures that the students who enrol are well suited to us and ultimately we find the right course for them – a perfect match!”

10,000 use app

The Matchmaker was designed with a ‘Tinder-style’ interface, to provide personalised course recommendations based on grades achieved, subject area and career interest. Last year, more than 10,000 students used the app on results day to a find course, with site engagement rising by 264 per cent and offers made by clearing increasing by 28 per cent.