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Salford Lecture Series: The Dominant Role of Marketing in the 21st Century: The Marketing Leviathan

Date - Wed 3 Apr 2019

Time - 6.00 pm

Duration - 1 hour

Cost - FREE

Disabled access? - Yes

Venue - Chapman Building, Lecture Theatre 2


Summary

Inaugural Professorial Lecture: Professor Philip Kitchen

Event details

Salford Lecture Series

Inaugural Professorial Lectures: Professor Philip Kitchen

The Dominant Role of Marketing in the 21st Century: The Marketing Leviathan

Marketing has become the dominant connecting mode of expression between business and non-business organisations of all types and sizes, and customers and consumers are continually informed that marketing is in their interest, seeks to fulfil their needs, and changes are invariably presented in a way that are supposedly beneficial to target audiences.

Yet, there are misgivings in the 21st century. For, it is patently obvious that many organisations (business or otherwise) do not adopt a customer or consumer orientation.

Yes, marketing may create exchanges, but does the process of marketing and indeed exchange deliver desired satisfactions? And, to what extent does satisfaction of say a consumers needs, simultaneously create dissatisfaction. and annoyance for other people, for the nation at large, and/or damage the environment in some way?


About Professor Philip Kitchen

Philip J. Kitchen is Professor of Marketing at Salford University Business School. He has previously held professorial positions at Queen’s, Hull, Brock (Canada), and Rennes Management Schools, and non-professorial full-time academic appointments at the Universities of Strathclyde and Keele. He has also held visiting positions at several universities around the world including: University of Salerno, Italy; University of Athens, Greece; Massey University, New Zealand; Norwegian School of Management, Norway; and Universita Cattolica del Sacro Cuore, Italy … among others.

Phil has held several academic leadership roles during his career across research, teaching and administration. At Brock University, he was Dean of the Faculty of Business, at Hull he was Research Director for a time, and at Queen’s he developed, inaugurated, and directed the MBA programme. Previously, he was also been Director of MBA programmes at Keele. At Strathclyde and Hull, he developed and directed their Mentoring programme. He has played a development role at most universities where he has worked.

His research is focussed primarily upon marketing communications and corporate communications with an increasing attention upon marketing theory. He is the Editor of an academic journal and has also served as guest editor for the European Journal of Marketing. He has published widely in marketing and business academic journals and twenty books on various facets of marketing and communications.

His teaching spans marketing management, marketing communications and international marketing, mainly at the postgraduate level.

Before becoming an academic, Phil worked in management and consultancy. He holds two master’s degrees from Manchester University and a PhD in Marketing from Keele University Business School.

He is a Fellow of the CIM, RSA, HEA, and IOD and Member of the Marketing Science Institute.


Registration from 5.30pm, Lecture will start promptly at 6pm.

Please join us for light refreshments following the lecture in Chapman Refectory.

If you have any questions or access requirements please get in touch with the Events Team on events@salford.ac.uk or 0161 295 5275.


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