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The 1st Annual International Marketing Conference (IMC) 2016

Date - Mon 19 Dec 2016

Time - 9.00 am

Duration - 8 hours

Cost - £130

Disabled access? - Yes

Venue - University of Salford, MediaCityUK Campus


Over recent years international marketing has become synonymous with globalisation.

Event details

Over recent years international marketing has become synonymous with globalisation, and whilst this is undoubtedly true, there is an increasing danger that the various nuances are subsumed within an overall approach. Running parallel to this is that in an ever changing world, contemporary issues associated with marketing are become more blurred and some clarification is needed.

Based on these assumptions, the Committee would like to offer a forum in which the individual streams that constitute international marketing are examined, whilst at the same time their collective contribution to the development and maintenance of international business relationships is highlighted. The need to better understand the ways in which the multi-faceted aspects of business is paramount, as viewing such activities in isolation is no longer a viable option.

This session invites papers offering new directions in contemporary issues in marketing, preferably with a focus on how such issues feed into the overall concept of business relationships.Theoretical and empirical perspectives are welcome as are different disciplinary contributions.

Potential topics: 

  • Cultural issues in marketing (this may include consumer behaviour, communications, strategic decision-making, advertising & branding)
  • Tourism & leisure (especially the relationship between Tour Operators and Travel agents, and the increasing importance of on-line booking)
  • Logistics (especially the way in which supply chains are influenced by cultural considerations, such as the influence of GVCs (Global Value Chains)
  • Events management
  • Cross-cultural training (particularly from the point of view of pre-departure training for expatriate managers)
  • The role and Importance of Foreign Language Competence (in particular the way in which this can have a positive influence on relationship development)
  • Trade Fairs (are they of value, and if so why and under what conditions?)

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