Undergraduate BA (Hons)

Digital Media

Salford School of Arts, Media and Creative Technology




Three year

Next enrolment

September 2020


In a nutshell

This course will equip you with the creative, technical and entrepreneurial skills and attributes to be digital strategists, designers and developers. Principles of narrative through the user journey, either on devices or through campaign strategies, will be a fundamental part of the course. The technical underpinning will be combined with key design and production skills, and exposure to current practices and issues in the creative industries sector.

Throughout the course you will develop skills in specialist technology for digital design, together with intellectually stimulating content related to human-computer interaction, usability design, and the psychology of interaction design.

The course will encourage you to use and deploy existing and emerging learning technologies and channels during engagement with industry partners via live briefs and collaborative opportunities.

You will:
  • Develop the design and technical skills to be effective in a wide range of existing and emerging digital employment opportunities
  • Learn to build relationships with the digital creative industries, through our industry partnerships
  • Investigate current practices and issues within the digital media sector

options available


students accepted

This is for you if...


You have a passion for creative and interactive media


You are interested in the technical and creative elements of digital design and production


You want to challenge the status quo of digital design

Course details

All about the course

The course has been developed to bridge the demand from industry in developing creative, technical savvy and forward thinking individuals to develop and create engaging digital products and strategies.

This course encourages the development and appreciation of the aesthetic, strategic and business confidences by developing and defining your emerging specialism over the three years of study.

You will determine your own journey to becoming a digital designer. The course meets the balance between ‘visualisation’ and ‘technical’ appreciation offering opportunities in wide area of digital media design.

Year one

Digital Innovation and Technologies

This module will give you an introduction to core digital technologies which will form the foundation of your work across the course.

Design Fundamentals

On this module you will learn about the fundamentals of the design process and the associated skills and terminology you will need to employ.

Design Prototyping

Working to a given brief, you will learn how to apply rapid prototyping techniques in both 2D and 3D. This is a vital part of the design process.

Digital Contexts

This module will give you a contextual/practical journey through the past, present and future of digital technologies and applications.

Introduction to Creative Play

This module encourages you to develop an understanding of playfulness and creative risk taking in the context of design and animation. It will introduce playful approaches to idea development, allowing experimentation to evolve within the realms of the subject area. This module will underpin the importance of risk at an early stage, which will embed a culture throughout the remainder of the programme. It will aim to show links between risk-taking and innovation and present case studies outlining the value of ‘failure’ in optimising success.

Year two

Designing User Experiences

In this module, you will build on the skills learnt in year one to work on a live digital brief, involving the design of an effective digital user experience. 

Enhanced Digital Innovation and Technologies

In this module you will have the opportunity to further develop the skills learnt in year one and build on your technical expertise in digital media prototyping and production.

Dissertation Preparation

This modules helps you prepare for working on your year three module.

Digital Design Specialism

On this module, you will produce an online and offline portfolio of work aiming to increase your exposure and opportunity to  secure industry work experience.

Creative Collaboration

The module will develop your awareness of the benefits of collaborative practice between different specialisms and the relationship between design and business. Where possible, the module will allow you to work alongside a live client and/or collaborate with other programmes within the School or wider University.

Year three

Negotiated Brief

Using live briefs, particularly those connected with industry, you will further develop your area of specialism to create work for your final portfolio.


This piece of critical work allows you to explore a specific issue, either in a written form or partly practical based.

Major Project

This is a practical project that allows you to utilise the experience you have developed on the course to develop a major project.



This module gives you the opportunity to experiment with developing technologies and industry practices.

Professional Development

In semester one, you will form teams with other students to come together and answer a live client brief with regular review points. In semester two, you will enhance your portfolio by creating more team-based and individual work.

Please note that it may not be possible to deliver the full list of options every year as this will depend on factors such as how many students choose a particular option. Exact modules may also vary in order to keep content current. When accepting your offer of a place to study on this programme, you should be aware that not all optional modules will be running each year. Your tutor will be able to advise you as to the available options on or before the start of the programme. Whilst the University tries to ensure that you are able to undertake your preferred options, it cannot guarantee this.

What Will I be Doing?






Production-based modules are delivered primarily through workshops which integrate new material with practical support in the class.

Underpinning theory modules are delivered through combined lecture/seminar sessions. You will be provided with directed reading and be expected to use the contact sessions to clarify and discuss areas of particular interest or difficulty.

Project work plays a key role in you achieving the intended learning outcomes.


You will be assessed through a variety of methods, including:

  • Projects
  • Presentations
  • Dissertation

School of Arts and Media

The School of Arts and Media is the largest School at the University of Salford with more than 4,000 creative students. Across sites at MediaCityUK and the University's Peel Park campus, we offer a huge variety of courses, from fashion image making and styling, television and radio, creative writing and music to journalism, animation, design and performance.

This broad range of disciplines offers enhanced opportunities for specialist and interdisciplinary study, including collaborative work across subject areas.


This course benefits from our fantastic facilities at MediaCityUK. These include a five-camera HD TV studio, a three-camera HD TV studio and a digital performance studio with full green screen capability. There are two radio/audio recording studios, and 5.1 surround sound audio post production theatre, with Foley Booth. Audition v3 audio editing and Final Cut Pro and Avid software-enabled suites are throughout the building.

Employment and stats

What about after uni?

Upon graduating from this course you will have the skills you need to build a career in the digital design sector. 

In particular, User Experience design as a discipline is expanding rapidly as the demand for engaging and interactive content across platforms becomes a standard for the creative industries. The skills you learn on this course will leave you well placed to excel in this field across mobile apps and web-based products.

A taste of what you could become

A Web Designer

An App Designer

A User Experience Designer

A Graphic Designer

And more...

Career Links

The course employs a variety of staff from different sections of the industry including design, programming and project and business management.

During the proposal and writing of the course considerable work has been undertaken in direct consultation with industry and aligned alumni from other course currently working in the digital creative sectors. It was essential to underpin the course curriculum with the key mix of what industry wants to be seeing in graduates that can be employed and hit the ground running post graduation.


What you need to know


Successful applicants should have strong academic records, a firm and clear motivation to succeed and a passion for creative and interactive media.

The course offers a student-centered and creative learning environment with industry relevant studio and technical practice.

You should be able to articulate your interests in creative and interactive media, and present them to a wider audience. You should also be interested in developing an appreciation of both the technical and creative elements digital design and production, as both a specialist and as a core member of a small production team.

As part of the application process for this course, we will need to see some examples of your work. This would normally require the submission of a full portfolio – however, we recognise that during the current situation you may not have full access to your entire collection of work, e.g. projects you might have completed as part of your current studies. If you don’t have access to your full portfolio, please provide us with any pieces of work you do have, and they’ll be taken into consideration as part of your application. 


International applicants will be required to show a proficiency in English. An IELTS score of 6.0, with no element below 5.5, is proof of this. 


Please note: The entry criteria below are related to entry onto this course in the 2020/2021 academic year. If you’re interested in a future intake year, please check the course entry on UCAS.



Please note: The entry criteria below are related to entry onto this course in the 2020/2021 academic year. If you’re interested in a future intake year, please check the course entry on UCAS.

Standard entry requirements


English Language and Maths at grade C/level 4 or above (or equivalent).

You must fulfil our GCSE entry requirements as well as one of the requirements listed below.

A levels

112-128 including Art, Design or Media at grade C

UCAS tariff points

112-128 including Art, Design or Media 

BTEC National Diploma

DMM-DDM including Art, Design or Media

Access to HE

112-128 including Art, Design or Media

Scottish Highers

112-128 to include specific grades AAAA to include specific subjects Art & Design or Media Studies 

Irish Leaving Certificate

112-128 points to be attained through 4 higher grades. To include Art & Design or Media Studies 

International Baccalaureate

31-32 points including Art & Design or Media

European Baccalaureate

Pass in Diploma of at least 60%, including Art & Design or Media

Alternative entry requirements

Salford Alternative Entry Scheme (SAES)

We welcome applications from students who may not meet the stated entry criteria but who can demonstrate their ability to pursue the course successfully. Once we have received your application we will assess it and recommend it for SAES if you are an eligible candidate.

There are two different routes through the Salford Alternative Entry Scheme and applicants will be directed to the one appropriate for their course. Assessment will either be through a review of prior learning or through a formal test.

How much?

Type of study Year Fees
Full-time home 2020/21 £9,250per year
Full-time international 2020/21 £15,240per year
Part-time 2020/21 Your annual fee will be calculated pro rata to the full-time fee according to the number of credits you are studying
Additional costs

You should also consider further costs which may include books, stationery, printing, binding and general subsistence on trips and visits.

Scholarships for international students 2020/21

If you are a high-achieving international student, you may be eligible for one of our international scholarships worth up to £5,000. Our international scholarships include the Salford International Excellence Scholarship.

For more information go to International Scholarships.

Apply now

All set? Let's Apply

Enrolment dates

September 2020

UCAS information

Course ID A8J7

Institution S03

If you want to start this course in 2020, apply online through Clearing or call our team on 0300 555 5030.

Interested in starting university in September 2021? Book your place on our next Open Day – we’re holding events in October and November.