Digital Innovation and Technologies
Salford School of Arts, Media and Creative Technology
In a nutshell
Digital Media informs the way we create, play, communicate and interact with technology. It is also essential to a wide range of industries and creative subjects, including web and app design, XR, entertainment technologies, social media, online marketing and data visualisation.
Based within Greater Manchester, you’ll be studying in one of the fastest-growing creative technology centres in the UK. At our state-of-the-art campus in Salford’s MediaCityUK, you’ll be situated alongside the BBC, Channel 4 and a host of successful media companies.
The first year of this Digital Media degree course will guide you into developing your understanding of digital design, user experience and digital storytelling. In the second year, you’ll hone your interactive design and motion graphics skills while exploring emergent immersive technologies such as VR and AR. This year you’ll also engage with industry partners through live briefs. As your Digital Media BA progresses, you’ll develop professional expertise by engaging in individual and collaborative assignments with our industry links. Recent student projects include the design of VR environments for Barclays Bank and Bentley and interactive applications for JD Sports, Airbus and Subaru.
Taught by creative technology specialists and leading researchers within the field, you’ll have access to a wide range of industry-standard technologies, including VR headsets, green screen studios, motion capture suits and 3D printing technology. You’ll have access to our exclusive installations at the digital production lab and the opportunities brought by our world-renowned MediaCityUK Campus.
Supported in gaining the necessary skills to contribute to the creative technology industries, you’ll be ready to be part of new and exciting technological advances. As a Digital Media student, you’ll be best placed to pioneer the implementation of new digital tools and production pipelines into various creative industries. Our students have gone on to work with recognized brands related to the world of global technology, such as the BBC and digital design studios, including Epigram, Persona and Stein.
Through this programme, you’ll gain creative, technical and entrepreneurial skills that will enable you to secure various job roles, whether in strategy, design or the development of digital experiences bringing creative digital solutions to real-world problems.
- Develop the technical skills needed to excel in a range of existing and emerging digital employment roles.
- Learn to build solid working relationships with those in the creative sector through our industry partnerships.
- Explore current issues and practices within the digital media sector.
This is for you if...
You have a passion for creative and interactive media and want to challenge the status quo of digital design.
You're interested in the technical and creative elements of digital design and production.
You want to launch a professional career in the digital media sector.
All about the course
This Digital Media course has a reputation for providing the creative industry with tech-savvy individuals who can successfully develop engaging digital products and strategies. Over the course of three years, you’ll shape your degree to suit your individual interests and career goals by following a suite of modules designed to provide you with the practical, theoretical and technical understanding of the digital media practice. By aligning your studies with the areas you’re most passionate about, you’ll determine your own journey to becoming a successful digital designer.
In your first year, you’ll gain first-hand experience with a wide spectrum of digital design techniques and practices, defining your interests and strengths within emergent areas of specialism. Through a combination of practical and theoretical modules, you will develop the core skills you need to become a successful digital designer, able to apply your creative skills and technical expertise to solve complex design problems.
In your second year, you’ll further define your specialism, enhancing your practical, theoretical and technical understanding of digital design. This year, emphasis is given to emergent design trends and technologies shaping the future of your professional practice. Through practice-based modules, you will have the opportunity to apply your creative and technical skills to design briefs set in collaboration with our industry partners. This involvement will give you the experience to confidently approach and develop your industry connections.
In your third year, you’ll apply your specialist skills by engaging in design briefs set with our industry partners. This involvement will provide you with valuable professional experience and develop strong portfolio pieces showcasing your abilities. Also, you will work on your final dissertation, where you will apply creative research methods to investigate an area of interest within digital media design.
Gain a deeper understanding of what you’ll explore on this digital media degree within each module below.
This module will give you an introduction to core digital technologies which will form the foundation of your work across the course.
On this module you will learn about the fundamentals of the design process and the associated skills and terminology you will need to employ.
Working to a given brief, you will learn how to apply rapid prototyping techniques in both 2D and 3D. This is a vital part of the design process.
This module will give you a contextual/practical journey through the past, present and future of digital technologies and applications.
Introduction to Creative Play
This module encourages you to develop an understanding of playfulness and creative risk taking in broad contexts of digital design. It will aim to show links between risk-taking and innovation and present case studies outlining the value of ‘failure’ in optimising success.
Designing User Experiences
In this module, you will build on the skills learnt in year one to work on a live digital brief, involving the design of an effective digital user experience.
Enhanced Digital Innovation and Technologies
In this module you will have the opportunity to further develop the skills learnt in year one and build on your technical expertise in digital media prototyping and production.
This modules helps you prepare for working on your year three module.
Digital Design Specialism
On this module, you will produce an online and offline portfolio of work aiming to increase your exposure and opportunity to secure industry work experience.
The module will develop your awareness of the benefits of collaborative practice between different specialisms and the relationship between design and business. Where possible, the module will allow you to work alongside a live client and/or collaborate with other programmes within the School or wider University.
Using live briefs, particularly those connected with industry, you will further develop your area of specialism to create work for your final portfolio.
This piece of critical work allows you to explore a specific issue, either in a written form or partly practical based.
This is a practical project that allows you to utilise the experience you have developed on the course to develop a major project.
This module gives you the opportunity to experiment with developing technologies and industry practices.
In semester one, you will form teams with other students to come together and answer a live client brief with regular review points. In semester two, you will enhance your portfolio by creating more team-based and individual work.
Please note that it may not be possible to deliver the full list of options every year as this will depend on factors such as how many students choose a particular option. Exact modules may also vary in order to keep content current. When accepting your offer of a place to study on this programme, you should be aware that not all optional modules will be running each year. Your tutor will be able to advise you as to the available options on or before the start of the programme. Whilst the University tries to ensure that you are able to undertake your preferred options, it cannot guarantee this.
What Will I be Doing?
As part of your digital media degree course, you’ll be provided with a timetable that will include a breakdown of your scheduled lessons with timeslots for you to explore your independent research interests. Your classes will be based at our MediaCityUK campus.
Production-based modules are delivered primarily through workshops which integrate new material with practical support in the class.
Underpinning theory modules are delivered through combined lecture/seminar sessions. You’ll be provided with directed reading and be expected to use the contact sessions to clarify and discuss areas of particular interest or difficulty.
Project work plays a key role in you achieving the intended learning outcomes.
An important part of study Digital Media courses at university is the opportunity to showcase your academic strengths in a number of different ways. These will include projects, presentations and final year dissertation on the topic of your choice.
BE A PART OF A CREATIVE, SUPPORTIVE COMMUNITY
All our Creative Digital Media and Gaming courses are delivered by the Salford School of Arts, Media, and Creative Technology. Our focus is to ensure that you have the skills you need to pursue your dreams, and we encourage our students, past and present, to collaborate with each other and achieve great things.
Each year - through the Create Awards – our School rewards the incredible achievements and successes of our final year and postgraduate students.
Whatever you choose to study with us, you’ll be mentored and supported by experts. And once you graduate, it won’t end there. You’ll join a thriving alumni network across Greater Manchester and beyond, meaning you’ll be supported professionally and personally whenever you need it.
Our MediaCityUK facilities are industry-standard, so much so that they are used by our industry partners themselves.
When you study with us on this animation degree, you’ll learn from our experienced tutors and demonstrators, who’ll teach you how to use our facilities. These include:
TV studios - our TV studios have been used by the BBC for a variety of broadcasts, such as the Olympics and Christmas music concerts, and they’re equipped with the same audio-visual systems used by the ITV and Sky too.
The studios have green screen facilities as well as basic props so you can design and build sets for a range of projects.
Green screen facilities - these allow you to create effects such as those you see on weather reports and incorporates a camera system and 3D graphics software.
Audio production - we’ve got all the hardware and software you need to make sure you’ll know just how to create, edit, mix and master audio for film and television. Our main studios feature Avid S6 consoles – a similar set up to those at our MediaCityUK neighbours, such as Dock10 and ITV.
MakerSpace - bring your designs to life using 3D scanners and printers, power tools and a range of art and craft materials.
Stop-frame studio – we have animation booths equipped with industry standard lighting, grip, software and cameras and learn just what it takes to make your ideas and storyboards a reality.
Computer Suites and Editing Studios – our computer suites are equipped with the latest industry-standard software. You’ll learn from our experienced demonstrators, who’ll teach you the skills needed to turn your concepts into a reality.
Equipment stores - cameras, lighting kits and mics – they’re all essential to media production. But don’t worry, you won’t need to spend thousands of pounds to get the set-up you need – we have a fully equipped equipment store available for you to use and take out industry-standard kit.
What about after uni?
The creative industry is competitive, but you’ll be graduating with the skills and personal determination you need to succeed. And as a growing field propelled by the advancement of new technologies and online media, there’s plenty of diverse career potential for digital media graduates. Many of our graduates have gone on to establish successful careers as UX and UI designers, software design engineers and mobile developers, as well as graphic designers, web developers and digital content editors. So, the possibilities really are endless.
Graduates showing strong academic and research skills can pursue a further postgraduate path through our Postgraduate programmes on a full-time or part-time basis subject to a satisfactory proposal.
Our Digital Media degree employs a variety of staff from different sections of the industry, including design, programming and project and business management.
During the proposal and writing of the course, considerable work has been undertaken in direct consultation with industry and aligned alumni currently working within the digital creative sectors. It was essential to underpin the course curriculum with the key mix of what industry wants to be seeing in graduates that can be employed and hit the ground running following graduation.
What you need to know
To gain a place on this Digital Media degree, you’ll have to submit a personal statement and meet our entry requirements when you apply.
Within your Digital Media degree personal statement (up to 4000 characters), we’ll want to understand:
- what motivates you and what current experiences do you have in art and design and digital media?
- how have you been involved and what did you do?
- Are there any particular digital media technologies that you’re interested in learning?
- Are you a creative thinker and how do you develop ideas?
- do you have any knowledge of the digital media; are there any projects that inspire you?
- and why the University of Salford and this Animation degree is the right choice for your future goals.
For some applicants, you’ll be asked to provide us with a portfolio of work and potentially take part in an informal group seminar discussion or interview– either live or on camera – to demonstrate your skills.
At the moment though, we’re reducing the number of people we have on our campus. We understand that due to current circumstances you may not have access to your entire collection of work. If this is the case, please provide us with any pieces of work you do have, and they will be taken into consideration as part of your application. Once you’ve made your application to study with us, we’ll contact you and let you know the next steps.
English language requirements
International applicants will be required to show a proficiency in English. An IELTS score of 6.0, with no element below 5.5, is proof of this.
English Language and Maths at grade C/level 4 or above (or equivalent).
You must fulfil our GCSE entry requirements as well as one of the requirements listed below.
112-128 including Art, Design or Media at grade C
UCAS tariff points
112-128 including Art, Design or Media
BTEC National Diploma
DMM-DDM including Art, Design or Media
Access to HE
112-128 including Art, Design or Media
112-128 to include specific grades AAAA to include specific subjects Art & Design or Media Studies
Irish Leaving Certificate
112-128 points to be attained through 4 higher grades. To include Art & Design or Media Studies
31-32 points including Art & Design or Media
Pass in Diploma of at least 60%, including Art & Design or Media
Salford Alternative Entry Scheme (SAES)
We welcome applications from students who may not meet the stated entry criteria but who can demonstrate their ability to pursue the course successfully. Once we have received your application we will assess it and recommend it for SAES if you are an eligible candidate.
There are two different routes through the Salford Alternative Entry Scheme and applicants will be directed to the one appropriate for their course. Assessment will either be through a review of prior learning or through a formal test.
|Type of study||Year||Fees|
|Full-time home||2021/22||£9,250per year|
|Full-time international||2021/22||£15,600per year|
You should also consider further costs which may include books, stationery, printing, binding and general subsistence on trips and visits.
Scholarships for international students
If you are a high-achieving international student, you may be eligible for one of our scholarships.
We have a range of scholarships available for students applying for courses in 2020-2021 and 2021-2022. Our Global Gold Excellence Scholarship is worth £3,500 and our Global Silver Excellence Scholarship is worth £3,000 - both are available for students studying in our 2021/22 intakes.
We also offer the Salford International Excellence Scholarship which offers up to £5,000 discount on tuition fees. As this is a prestigious award we have a limited number of these scholarships available.
See the full range of our International Scholarships.
All set? Let's Apply
Course ID A8J7
Start this course in September 2021. Apply through Clearing to secure your place.