Undergraduate BSc (Hons)

Applied Football Studies

Salford Business School


Distance Learning


Three year

Next enrolment

September 2022


In a nutshell

Aimed at professional football players and those who work or volunteer in football, this three year, online course has been specifically designed for those seeking to develop a greater understanding of the football industry and the role of business management.

Our goal is to prepare you for a fulfilling life and professional career. Along the way, you’ll learn to be curious, adaptable and confident, ready to meet the digital, ethical and sustainability challenges of the 21st century.

How will we - together - achieve this?

Find out about our commitment to our students.

This diverse and unique degree combines learning in key areas of the football industry - including leadership, coaching, talent development and psychology - with practical business skills. It is ideal for those thinking about a long term career in sports management. 

Created by the University of Salford Business School and Ahead in Sport, BSc Applied Football Studies is the UK's first jointly-developed online degree for the football industry, mixing industry expertise and research within an academic qualification.  

The course provides the flexibility to work alongside your current football environment or employment and recognises the significant growth in sports management opportunities beyond just playing the game.

This is a practical course which builds on your football experiences as a player or in a player facing role. You will develop strong skills relating to the business of football and be provided the opportunity to use your passion for the game to support your career progression.

"The expertise of teaching staff with practical experience of football and elite level sport, along with the quality of guest speakers and our exclusive Industry Mentor Initiative, means this programme provides learners with all of the support of a face-to-face teaching experience with the flexibility of online learning." Joel Roberts, Director of Operations, Ahead in Sport

You will:
  • Study a programme that has been informed by research and professional practice
  • Apply your practical learning in coaching, talent development, leadership and core business skills to your current role
  • Learn through a combination of activities, lectures and seminars delivered online
  • Be supported to learn by your own football industry mentor as well as through access to tutors from the University of Salford
  • Learn from tutors with a practical understanding of football and the wider sports industry
  • Develop transferable skills valuable in a career in football management, sports management or business more generally

students accepted

Developed in conjunction with

This is for you if...


You are engaged within a football environment


You want to develop your love of football into a future career


You wish to explore the relationship between football and business

Course details

All about the course

This course is designed to offer a range of experiences that reflect your role within the game as well as taking advantage of the workplace context in which this programme is delivered. From the start, you will be able to take your learning and apply it directly to your work and your club. 

The course is delivered over three years.  Both the business and the football modules have been specifically developed to be delivered online for this course. In addition, you will undertake independent study in your own time.

Each term is 12 weeks; there will be an induction week, 10 weeks of teaching and 1 week for assessments.  During the term you will study 3 modules; for each module, you will have 5 hours per week of online learning plus up to 10 hours per week applying your learning in your work.

Year one

Principles of Coaching and Learning

Digital & Business Skills

Introduction to Psychology and Media

Introduction to Football Conditioning

Contemporary Issues in Football

Introduction to Leadership

Year two

Football for Development

Talent ID Development

Professional Development

Research Methods

Advanced Coaching Practice

High Performance Culture

Year three

Football Governance and Legal Aspects

Managing People in the Football Environment

Football Ambassadors for Sustainability

Sports Coaching : Issues & Ethics

Dissertation/Industry Project

Please note that it may not be possible to deliver the full list of options every year as this will depend on factors such as how many students choose a particular option. Exact modules may also vary in order to keep content current. When accepting your offer of a place to study on this programme, you should be aware that not all optional modules will be running each year. Your tutor will be able to advise you as to the available options on or before the start of the programme. Whilst the University tries to ensure that you are able to undertake your preferred options, it cannot guarantee this.

What Will I be Doing?


Our teaching is delivered in partnership by Salford Business School and Ahead in Sport and is highly industry relevant. 

You will learn through a combination of activities, lectures and seminars which will be delivered online via the University’s virtual learning environment.

The course will focus on developing your knowledge of the field (content) whilst giving you the opportunities to apply your learning in practical contexts (experience). 

There is an emphasis on the contemporary developments in sport and specifically in the football industry, so you develop as an independent learner and critical thinker to ensure you are ready for future employment in the industry or for postgraduate study.


Over the duration of your course a range of assessment techniques will be used. Types of assessment include:

  • Essay
  • Report
  • Presentation
  • Exams
  • Portfolio work
  • Project

The weighting between exams and coursework varies between modules and years but exams will play a small role.



Salford Business School is part of the University of Salford. We aim to be the most business-informed, industry-relevant business school in the UK. Industry shapes everything we do, from informing our students’ learning to providing work placements, driving our research and influencing our academic staff.

We want you to gain the best academic and personal experience possible. As a student here, you’ll have access to a range of experiences and opportunities, so you graduate with much more than a degree.

Employment and stats

What about after uni?

With this degree, you can choose to continue in your professional career as a player or in a player facing role knowing that you have gained valuable new skills that set you up for a future career within the football industry or in business more generally.

Or you may want to progress straight into different roles within the football industry or the wider sports sector. This course will prepare you for management positions across a variety of areas from those that are management/coaching led to talent management or working in specific areas in sports industries such as public relations or event management. 

If you enjoy studying, you could continue to develop yourself with postgraduate courses in the area of sports management, sports marketing or in the arena of health and wellbeing such as sports coaching.

A taste of what you could become

A football coach

Sports Analyst

Talent Scout

Football Agent

Community Development Manager

And more...

Career Links

This exciting programme is delivered in partnership between Salford Business School and Ahead in Sport, each bringing their distinct areas of expertise – business teaching and football development - to the UK's first jointly delivered online programme. The programme anticipates changes to the UEFA protection of young player rules and welcomes conversations with individuals and with any clubs. 


What you need to know


This programme has been designed for applicants working in a football environment.

You should be prepared to work consistently to meet the standards and the deadlines of the course but the results of your hard work will give you excellent career opportunities for life.

If you are unsure if your role meets the requirements, please email us to discuss further.


All of our courses are taught and assessed in English, so as an applicant you must meet our minimum English language entry requirements. If you are an international student and not from a majority English speaking country, you will need IELTS 6 with no element below 5.5.

We also accept a range of other English language qualifications. If you do not have the English language requirements, you could take the Pre-Sessional English course, or the International Foundation Year to gain entry onto this degree.

Standard entry requirements

Applicants must

  •  Be engaged within a full time football environment
  •  Have the equivalent of grade C or above, GCSE Maths and GCSE English
  •  Have 96 UCAS points or BTEC MMM


Maths and English at grade C or grade 4 or above.

You must fulfil our GCSE entry requirements as well as one of the requirements listed below.

UCAS tariff points

96 points

A level

BCC with a minimum of two A2 passes. 


DD - National Diploma
MMM - Extended Diploma

Access to HE

104 Points – Pass with a minimum of 45 credits at Level 3 and 15 at Level 2 

International Baccalaureate

Indicatively 30 points for International Baccalaureate Diploma 

Scottish Highers

104 points with a minimum of two Advanced Highers. 

Irish Leaving Certificate

104 points with a minimum of two Higher Level Subjects. 

European Baccalaureate

Pass Diploma with 60% or above

International Students

We accept qualifications from all around the world. Find your country to see a full list of entry requirements. If you do not meet the entry requirements, you could take the International Foundation Year to gain entry onto this degree.

Alternative entry requirements

Salford Alternative Entry Scheme (SAES)

We welcome applications from students who may not meet the stated entry criteria but who can demonstrate their ability to pursue the course successfully. Once we have received your application we will assess it and recommend it for SAES if you are an eligible candidate.

There are two different routes through the Salford Alternative Entry Scheme and applicants will be directed to the one appropriate for their course. Assessment will either be through a review of prior learning or through a formal test.

How much?

Type of study Year Fees
Full-time home 2021/22 £9,250per year
Full-time home 2022/23 £9,250per year
Additional costs

You should also consider further costs which may include books, stationery, printing, binding, or possible industry or educational visits.

Apply now

All set? Let's apply

This is a closed programme for professional footballers and those working or aspiring to work in the football industry. If you are interested to apply, please email us at AppliedFootballStudies@salford.ac.uk

Enrolment dates

September 2022