Postgraduate MSc/PgDip/PgCert

Marketing

Salford Business School

Attendance

Full-time

Part-time

Course

One year

Two year

Next enrolment

January 2022

Introduction

In a nutshell

International applicant? Please note, the next entry point is June 2022. Due to a high level of international interest in our courses, we have closed for January applications.

UK applicants, there are still places available for January.

Whilst technology has transformed the way businesses operate, the importance of an effective marketing strategy remains unchanged. MSc Marketing is a programme that focuses on the fundamentals of the discipline as an area of academic study and professional practice.

Our master’s in Marketing is accredited by the Chartered Institute of Marketing (CIM). Throughout the programme, you will explore traditional theories, contemporary practices and the latest trends from the worlds of marketing and communications. With the support and guidance of our academic team, you will develop key professional skills and learn to apply theory to practice.    

MSc Marketing is aimed at students who do not necessarily have a background in business or business-related studies, and who wish to develop their knowledge of marketing. The programme is highly industry-focussed and culminates in the Industry Collaboration Project.  You will choose one of four options to look at a real industry problem and provide researched solutions, helping you put your learning into practice. This is a research-informed programme with a practical slant. During your time with us, you’ll work on live briefs, examining products and services which are highly desirable to consumers, while running real-life campaigns.

Six good reasons to choose Salford Business School:

  1. A CIM-accredited and research-informed programme that applies core marketing theory to contemporary practice
  2. Real-world learning on the unique Industry Collaboration Project
  3. Multiple start dates to fit with your life priorities
  4. Beautiful campus just minutes from Manchester city centre
  5. Excellent industry links with the dynamic Greater Manchester business community
  6. Focus on the digital, ethical and sustainability business challenges of the 21st century.

Rob studied on the programme before starting his own business.  He talks about his experience at Salford in the Made in Salford blog.

Quote from Rob S

International students should apply for the MSc route.

The course also offers a distance learning option through our official partner Robert Kennedy College, Zurich, Switzerland.

You will:
  • Learn to apply key marketing theories to contemporary business strategy
  • Develop your understanding of both traditional and digital communication channels
  • Examine consumer behaviour and how this affects marketing decisions
  • Learn to use digital analytics and data analysis to inform strategic decision making
  • Develop a digital marketing strategy for a company of your choice
  • Put theory into practice in the Industry Collaboration Project
Placement

options available

International

students accepted

Course accreditations
CIM logo

This is for you if...

1.

You are keen to explore different marketing channels

2.

You are interested in critically evaluating theories on consumer behaviour

3.

You aspire towards a career in marketing

4.

You want to gain practical digital marketing skills

5.

You are analytical and enjoy working with data

6.

You are creative and a good problem solver

Course details

All about the course

The programme is block delivered and there are several entry points throughout the year. Students will take the modules below in a sequence dependent on their start date.

The course is delivered in four blocks of intensive study periods. For each block, you study a single module for a 6-week period. Face-to-face teaching is delivered on campus for 6 hours each week. In addition, you will attend the taught element of the Industry Collaboration Project each Wednesday afternoon during the 6-week blocks.

Part time students study alternate modules (one module on, one module off) to complete their degree in two years.

During this period, you will also undertake independent study in your own time with online support through the University’s virtual learning environment, Blackboard.

For the final third of your studies, you will work on your Industry Collaboration Project, working with your own or another organisation on a live brief.

Marta’s work placement led to a job as a PR and Social Media Manager. Read about her experience at the Made in Salford blog.

Semester one

Marketing Management

This module introduces you to the theory and practice of marketing management. Using current marketing theories, you will learn to apply key marketing concepts to contemporary brands while developing your ability to make strategic observations and recommendations for marketing management. You will analyse the segmentation, targeting and positioning strategies of major brands, assess the credibility and sustainability of marketing strategies and suggest potential future strategies to enrich these brands. The module leader is Dr. Peter Reeves.   

Teaching:

  • Lectures to introduce key knowledge of marketing management concepts
  • Seminars to explore and apply this knowledge to real life marketing contexts
  • Case studies, practical exercises and guest speakers and/or study visits
  • Guided personal study supported by associated reading list, lecture notes, discussion boards and relevant journal articles

Assessments:

100%     Individual report. You will write a 5000 word report on the marketing management of a particular brand. Using secondary research, you will consider key areas such as the marketing environment, competitor analysis and the marketing mix as well as segmentation, positioning and evaluation of current and future marketing strategies.

International Relationship Management

Central to modern international business is the development and maintenance of relationships with key stakeholders such as customers and suppliers. This module will develop your awareness of culture in international marketing communications and business-to-business relationships. In addition to traditional communications such as advertising, you will also look at how social media can be used to engage with consumers from different cultural backgrounds. You will also learn how global supply chains across a range of organisations and sectors can be managed responsibly and sustainably.

Teaching:

  • Interactive lectures and seminars
  • Group working on problem-based learning scenarios
  • Guided personal study supported by associated reading list, lecture notes and relevant research articles

Assessments:

50 %      Group written report
50%       Exam

Semester two

Digital Marketing Analytics and Strategy

The module combines two interesting topics in the field of digital marketing:
(i) Digital Marketing strategies
(ii) Marketing/Digital Analytics.  

To start the module, we look at digital marketing strategy development, the critical components of a digital marketing strategy and its strategic significance. Interesting topics like buyer persona development, customer journey mapping etc. will form this part of the module. You will be required to develop a digital marketing strategy for a company of your choice. This provides a platform to apply the principles and frameworks that you have learned. 

Next we look at digital analytics. We work on a google analytics data set and try to conduct advanced data analysis to bring out interesting patterns and messages. Ultimately all marketing is data driven and hence a marketer should have a good grasp for data analysis.  The main aim is to develop an ability to spot patterns in data, conduct basic data analysis and appreciate how data analysis could inform and enrich marketing decision making. 

Teaching: you will learn through:

  • Interactive lectures and seminars
  • Group working on a case study or article with group presentation of solutions
  • Industry guest speakers and live project case studies to develop campaigns for
  • Guided personal study supported by associated reading list, lecture notes and relevant research articles

Assessments:

50%        Portfolio report
50%        Group project report

Online and Offline Consumer Behaviour

This module focuses on understanding Consumer Behaviour, both in Online and Offline (Brick-and-Mortar) settings.  You will examine a range of relevant consumer behaviour theories and their implications for marketing managers in relation to understanding consumers. You will also enhance your understanding of contemporary issues that influence consumers and how these impact marketers in designing, implementing and evaluating marketing strategies. The module is taught by Dr Effi Raftopoulou and Dr Agata Maccarrone-Eaglen. 

Assessment:

50%     2,500 word portfolio report
50%     2,500 word group project

These will allow you to demonstrate your critical understanding of the concepts, theories and debates that inform consumer behaviour and their practical implications for marketers, policy makers and consumers themselves.  

Semester three (Industry Collaboration Project (ICP) - choose from:)

Work Placement

A six month paid project with an organisation located regionally, nationally or internationally. By exploring a key issue impacting an organisation, you will apply the theoretical knowledge gained through your studies and develop and use appropriate problem-solving skills in a real-world environment.

You will create an initial 1,500 word research proposal then compile an 8,500 – 10,000 word portfolio of evidence that shows the work undertaken, the deliverables created, the impact achieved, the theories and concepts applied, the data gathering activities undertaken and a critical reflection by the student of their work practices and learning. In addition, you will share your findings with key stakeholders. This will generally be a presentation to an audience but might be a poster presentation or a video recording.

Assessment:
10% project proposal
90% portfolio

ICP Internship

The three-month unpaid internship aims to equip you with the relevant practical skills to critically identify and evaluate key issues impacting organisations and their environments either in the UK or overseas. You will work alongside an organisation to identify and explore a real organisational issue.  You will have specified learning goals and will need to actively reflect on what is being learned throughout the experience.

You will create an initial 1,500 word research proposal then compile an 8,500 – 10,000 word portfolio of evidence that shows the work undertaken, the deliverables created, the impact achieved, the theories and concepts applied, the data gathering activities undertaken and a critical reflection by the student of their work practices and learning. In addition, you will share your findings with key stakeholders. This will generally be a presentation to an audience but might be a poster presentation or a video recording.

Assessment:

10% project proposal
90% portfolio

ICP Applied Dissertation

An advanced-level applied research pathway based on a real-world business problem and examining an issue important to an organisation.   The dissertation path gives you the opportunity to apply the theoretical and practical knowledge gained from the taught elements of the programme to a current organisational issue and deploy and effectively use appropriate problem-solving skills through critical self-reflection and methodical, systematic research.  It is an excellent option if you are considering moving into academic research and PhD studies.

You will create an initial 1,500 word research proposal consisting of research questions, aims and objectives, and the rationale for undertaking the study.  The 12,000 – 15,000 word dissertation will include literature review, research methodology, analysis of findings, conclusions, recommendations and a critical reflection of your learning. In addition, you will share your findings with key stakeholders. This will generally be a presentation to an audience but might be a poster presentation or a video recording.

Assessment:  

90% portfolio
10% project proposal

Entrepreneurship

Through this option you will apply the theory and concepts you have learnt from the taught elements of your programme. With the help of a mentor you will develop the skills and thinking that supports entrepreneurial action while working on the development of your own innovative business idea.

You will horizon scan for business opportunities, assess the external challenges and consider available strategies that will support your aim of establishing a new business, or let you incorporate entrepreneurial thinking into an existing organisation.

Assessment: initial 1,500 word business proposal (10%) and an 8,500 - 10,000 word Comprehensive Business Proposal accompanied by a 30 minute presentation (90%).

Please note that it may not be possible to deliver the full list of options every year as this will depend on factors such as how many students choose a particular option. Exact modules may also vary in order to keep content current. When accepting your offer of a place to study on this programme, you should be aware that not all optional modules will be running each year. Your tutor will be able to advise you as to the available options on or before the start of the programme. Whilst the University tries to ensure that you are able to undertake your preferred options, it cannot guarantee this.

What will I be doing?

78%

Pass rates, 20919-20

40%

Merits

60%

Distinctions

TEACHING

The teaching on all our postgraduate programmes is based on the following principles:

  • Developing the leader/manager of the future
  • Professional competence
  • Global thinking
  • Ethical, responsible and sustainable practice.

We use a wide range of approaches to teaching to help you learn. Typically a module will include a mixture of activities: generally based around interactive lectures, dealing with a number of specific topics. The tutor introduces and explains key concepts and learning points, which are consolidated by class discussion and case study analysis to help your understanding and to prepare for assessment. You will be encouraged to offer examples from your own experience of work.

 

In addition, you will get an outline syllabus content and associated reading list at the start of the module which will be the basis for your self-directed study.

An important principle of the learning and teaching strategy is to develop you as a reflective practitioner able to understand your own motivations and abilities.

International student? Returning to study? Making the leap from undergraduate study? Whatever your circumstance, we will support you to move into postgraduate study. Find out more.

ASSESSMENT

There will be a range of assessment techniques used during your course giving you and your tutor the opportunity to assess your progress and learning. Each module will also normally include two assessments which will contribute to your final marks.

Types of assessment include: essays, assignments, exams, multiple-choice tests, online tests, group reports and portfolio work. The weighting between exams and coursework varies between modules. There is only one examination in the programme.

Why Choose Salford Business School?

Salford Business School aims to foster the next generation of leaders and create a new vision of innovative and entrepreneurial leadership. We are integrated into the local business community as a hub for knowledge creation and exchange.

This means that our teaching is highly practical and your learning is informed by our industry partners. Every postgraduate course includes a work placement or work experience project in the UK or internationally so you can put your learning into practice before you graduate. We are proud that our industry collaborations and partnerships benefit students, businesses and the community.

With multiple start points for our degrees, you can choose when to start your studies so that they fit with your life priorities. We want you to succeed in your studies and in your profession so we provide the support you need to achieve your aims.

Our goal is to prepare you for a fulfilling life and professional career. Along the way, you’ll learn to be curious, adaptable and confident, ready to meet the digital, ethical and sustainability challenges of the 21st century.

Is Business a Science or an Art?

At Salford Business School, our postgraduate degree award is the Masters of Science (MSc) to reflect our approach to business knowledge. We believe that business decisions should be data-driven and evidence-based – even when the outputs are innovative and creative.

Where will I learn?

Salford Business School is located at the heart of the University’s beautiful Peel Park campus and just minutes from Manchester city centre. Teaching facilities include Lady Hale and Chapman buildings which offer stylish modern spaces with lecture theatres equipped with the very latest technology and large screen displays. Small group learning (tutorials, seminars and workshops) is held in dedicated spaces within Maxwell, Peel and Chapman buildings. Throughout our campus, there is a choice of individual study areas as well as communal learning and breakout spaces for group working.

The University library isn’t just for reading books.  The ‘library in the park’ is a fresh, modern learning space with PC suites, Mac computers, bookable working rooms and café.  It's open 24/7 everyday of the year (except Christmas Day!) so you can study when it suits you. It'll be an important place for you; in 2020, 100% of students asked agreed that the library resources have supported their learning (University of Salford analysis of unpublished NSS 2020 data). 

You will have access to a range of study skills sessions to help you get ready for postgraduate  learning and be successful in your studies and in your work. These include academic writing, research and digital skills.

A dedicated Business School Employability team will help you with work placements and work skills. You can access our professional, on-campus employability services at any time – even after you graduate. We can help you to create the perfect CV and LinkedIn page, as well as practice interview techniques and offer career advice.

Interested in starting your own business? Launch@ Salford is the incubation centre for business start ups providing a reception area, hot desk office space, private meeting rooms – and a networking lounge where you can grab a coffee and make those business connections.

Getting Here

University of Salford is easy to get to with Salford Crescent train station right in the centre of our main campus. Whether by bus, rail, bike, car or plane, Peel Park campus is easily accessed from all over Greater Manchester, Lancashire and beyond. For international students, Manchester airport is a short ride away and offers regular flights from London and many international airports.

Employment and stats

What about after uni?

On this Chartered Institute of Marketing-accredited course, you will gain a highly regarded formal qualification, as well as personal and organisational management skills that will enhance your career prospects. Our graduates have gone on to employment in a wide range of organisations, working in areas including brand management, marketing communications, social media marketing and heritage marketing.

If you are looking at starting your own business, this course will be a useful introduction to marketing to help you market your products. After graduating, Rob put his marketing skills and knowledge to the test when he launched his own business. Learn about his journey from master’s student to entrepreneur

A taste of what you could become

A business manager

An advertising account planner

A market researcher

A marketing executive

An entrepreneur

And more...

Career Links

The University of Salford grew out of the institutes of the late 19th century that provided a talented, technically proficient and professional workforce to support the UK’s rapidly growing industries. In the 21st century, this still holds strong. Whilst industry has changed significantly, the need for industry-focussed education is equally relevant today.

We teach the skills that employers need and as a result, our graduates enjoy excellent international career prospects.

The curriculum across our postgraduate courses balances academic teaching and professional experience.  Our industry partners give us their input into the curriculum so that the teaching reflects industry’s current and future needs and you develop the skills that employers want.  The Industry Collaboration Project, which forms the final third of your study, is designed to give you real-world experience so you can apply the theory you have learned.

Requirements

What you need to know

APPLICANT PROFILE

This course offers excellent scope for aspiring and existing marketing professionals who want to improve their career development opportunities and employability. If you want to progress into a senior position in the public, private or third sectors this course will offer you the chance to gain skills which are highly sought by employers across a wide variety of organisations.

The MSc is the only route available for international students. Find out more about the dedicated support for international applicants, visit www.salford.ac.uk/international

ENGLISH LANGUAGE REQUIREMENTS

Normally IELTS 6.0 with no individual element below 5.5, or equivalent recognised Secure English Language Test, (SELT).

If the English language qualification is slightly below this level candidates may be able to take one of the many English courses available in the University.

Standard entry requirements

Undergraduate degree

Normally a minimum 2:2 honours degree or equivalent or successful completion of the Graduate Certificate.

A wide range of professional qualifications are also accepted either in partial or complete fulfilment of entry requirements.

Where a student has gained a recognised honours degree but does not meet the normal entry qualification requirement, they may still be considered for entry if they can demonstrate relevant work experience of a minimum two years duration post study and acceptable level of responsibility.

 

Alternative entry requirements

Accreditation Of Prior Learning (APL)

We welcome applications from students who may not have formal/traditional entry criteria but who have relevant experience or the ability to pursue the course successfully.

The Accreditation of Prior Learning (APL) process could help you to make your work and life experience count. The APL process can be used for entry onto courses or to give you exemptions from parts of your course.

Two forms of APL may be used for entry: the Accreditation of Prior Certificated Learning (APCL) or the Accreditation of Prior Experiential Learning (APEL).

How much?

Type of study Year Fees
Full-time home 2021/22 £8,100per year
Full-time international 2021/22 £15,030per year
Part-time 2021/22 £1,350 per 30 credit module
Full-time home 2022/23 £8,280per year
Full-time international 2022/23 £15300per year
Part-time 2022/23 £1,380 per 30 credit module

Fees for PgDip (4 x 30 credit modules) and PgCert (2 x 30 credit modules) are based on the fee shown above for part-time per 30 credit module.

Additional costs

You should also consider further costs which may include books, stationery, printing, binding and general subsistence on trips and visits.

Scholarships for international students

If you are a high-achieving international student, you may be eligible for one of our scholarships.
 
We have a range of scholarships available for students applying for courses in 2020-2021 and 2021-2022. Our Global Gold Excellence Scholarship is worth £3,500 and our Global Silver Excellence Scholarship is worth £3,000 - both are available for students studying in our 2021/22 intakes.

We also offer the Salford International Excellence Scholarship which offers up to £5,000 discount on tuition fees. As this is a prestigious award we have a limited number of these scholarships available.

See the full range of our International Scholarships.

Apply now

All set? Let's apply

Still have some questions?  Contact us:

By email (UK applicants): enquiries@salford.ac.uk
By email (international applicants): international@salford.ac.uk

By phone:  +44 (0) 161 295 4545

Enrolment dates

January 2022

June 2022

September 2022