Postgraduate MA

Digital Fashion

Salford School of Arts, Media and Creative Technology

Attendance

Full-time

Part-time

Course

One year

Two year

Next enrolment

September 2023

Introduction

In a nutshell

MA Digital Fashion will provide you with the knowledge and skills to meet the dynamic technological developments within the fashion industry. You will gain the expertise to apply new approaches to Fashion design and production.

You will consider ethical and sustainable methods of working and engage with software currently revolutionising the fashion industry. From initial ideas and designs to digital pattern cutting, you will learn how to implement zero-waste production (e.g. the creation of virtual catwalks).

You will learn how Fashion collaborates with the Games industry to realise virtual garments and apparel, and will have access to expert knowledge in the field. 

The programme will provide opportunities to meet industry professionals and benefit from their knowledge and experience, and you will be working  within a dynamic fashion department regularly presenting catwalk shows at London and Paris Fashion weeks in addition to collaborations with Selfridges and Harvey Nichols.     

Want to know more about this programme? Come along to an Open Day

International applicants: Please check the international intakes page for the latest information and application dates.

You will:

  • become an expert user of industry standard software packages
  • develop skills that are industry ready, as fashion moves more and more towards digital design
  • learn how to innovate and adapt to a variety of platforms for fashion
International

students accepted

This is for you if...

1.

you are interested in the potential of technology in the Fashion Industry

2.

you want to contribute to the future of fashion design

3.

you believe in sustainability and ethical management of resources for fashion

4.

you want to work in an interdisciplinary environment crossing boundaries between fashion and other digital subjects

5.

you want to expand your skills and explore new ways of creating garments and apparel

6.

you have previously studied or worked in Fashion

Course details

All about the course

MA Digital Fashion will introduce you to recent technological developments within the fashion industry that respond to a growing ethical awareness of the industry’s impact on the environment. This has led to new ways of considering how creative technology may inform new approaches to design and production.

The course fully integrates creative technology. This will include 3D body scanning and motion capture. You will acquire a range of transferable digital skills whilst gaining the necessary knowledge required for specialist software.

The course trains and informs future fashion designers in the broad application of digital techniques. You will be provided with introductions to software, digital pattern cutting, 3D scanning/motion capture and print technology.

Modules will embed essential vocational skills, preparing you for industry whilst at the same time providing a starting point for potential research for advanced study.

Find out what is covered in each module by reading the full course breakdown below. The modules are listed as they would be delivered full time over one year. 

Trimester one

Fashion Regeneration

Both FT and PT will be blended delivery with 50% of the module delivered online.

This is a theory module presenting both cultural and design history, which will engage you in the questions of how Fashion addresses sustainability and regeneration.

The module will examine the impact of the Fashion Industry on the environment, exploring current and future thinking around the uses of creative technology in responding to these challenges. Fashion Regeneration will also introduce the interdisciplinary nature of digital fashion, with Game Design and NFTs (non-fungible tokens i.e., digital asset creation).

You will be expected to analyse an specific example of the industry’s adoption of creative technology, through primary sourced research. You will independently initiate interviews with brands with either major or small-scale studios within the UK or internationally.

Within the module, you will be guided in methods of sourcing primary research and initiating contact with potential subjects from the fashion industry.

Redefining Solutions

This is a practical technical module providing a basic introduction to software packages.

The module will include masterclasses to inform the core technical instruction. Assessment of this module is through presentation of a digital portfolio with physical example(s) of design processes. These may focus on either the development of a garment (or other example of apparel) providing a full case study from initial design to realization.

You will provide the context for your design work supported by underpinning research material. 

Trimester two

Innovation

This module encourages you to consider the potential of technology through exploration of the various approaches to digital design and creation.

You will engage with the complexity of translating physical outcomes through virtual digital processes.

Central to this module are the ways in which movement in fabric and subtleties of design may be rendered digitally.

The module is designed to encourage you to see the possible ways in which digital design may mimic the tactile working of fabric. You will be expected to produce examples of their approach, demonstrating how you have met the challenge of rendering virtual fabrics and finally garments through sophisticated use of software platforms. 

Impact

A key objective of this module is the development of skills in 3D scanning and motion capture technology.

The fashion industry is increasingly working ever more closely with the online and digital Games industry to create garments and apparel for character animation. This module will consider how fashion designers apply interdisciplinary practices within their portfolios to extend the potential and reach of fashion within virtual contexts.

With the rise in the creation of NFTs (non-fungible tokens i.e., digital asset creation) you will create digital assets within the module that will resolve in a published portfolio of NFT garments and apparel that you will publish within the online commercial sphere of NFTs.

The module emphasises the entrepreneurial role of the designer, independent of large-scale industrial fashion.

As a key aspect of this module all products are virtual as opposed to physical, following recent trends within the industry such as Nike’s RTFKT initiative, bringing a signature NFT footwear to life as a physical collection. 

 

Trimester three

Fashion Solutions

The final (60 credit) module is an advanced practice-based module using 3D scanning technology to create digital avatars, to inform garment and apparel design.

In this module, you create a virtual avatar model through 3D scanning and motion capture of a human subject. The subject will also act as ‘consumer’ briefing you on specifics and expectation of personal style and taste. Throughout, you will use your avatar, working specifically with the subject’s body shape and height to create a bespoke fashion collection.

The theme of the module is consumer-specific design, but it also emphasises methods of ensuring sustainability by aiming to generate zero material waste, minimising ecological impact.

The module concludes with a virtual catwalk alongside physical examples of garments and apparel. The collection will be supported by digital designs in addition to context and research journals. 

Please note that it may not be possible to deliver the full list of options every year as this will depend on factors such as how many students choose a particular option. Exact modules may also vary in order to keep content current. When accepting your offer of a place to study on this programme, you should be aware that not all optional modules will be running each year. Your tutor will be able to advise you as to the available options on or before the start of the programme. Whilst the University tries to ensure that you are able to undertake your preferred options, it cannot guarantee this.

What Will I be Doing?

Assessment is by:

80%

Portfolio

20%

Essay

TEACHING
  • Workshops in design and production techniques and processes
     
  • Instruction in the use and application of software
     
  • Cross disciplinary workshops
     
  • Lectures and seminars
     
  • Group critique
     
  • Tutorials

 

Fashion Facilities

This fashion programme is based at our £55 million New Adelphi building, the home of design and creativity on campus.

Facilities include: 

Studio space – dedicated areas for each course, giving you room to think and create.

Photography studios - industry-standard photographic studios, which you can use in conjunction with darkrooms and digital printing facilities.

Workshops – from 3D scanning, print and textiles, to wood and metal, our range of workshops allow you to take your ideas from page to reality and work in a variety of media.

High spec computer labs - equipped with the industry-standard software you’ll need during your studies and in the world of work.

Digital Fashion Studio - including digital pattern cutting and production facilities

Seminar and lecture spaces

Tutor profile

Jennifer John: 

After working in the fashion industry for 17 years as a technical fashion designer, Jennifer made the move to academia in 2016 as a visiting lecturer at the University of Chester, whilst continuing to work as a freelance fashion design consultant. In 2018 she began a Master of Research focused on Technology in Pre-production Apparel Manufacture which she completed in 2021 following a break to have her second child.

With strong skills in Computer Aided Design for Fashion, conceptual research, garment construction and a focus and expertise in advancing Fashion Technologies and 3D apparel design, Jennifer began her journey with 3D apparel software such Clo3D and Browzwear whilst working on her Master of Research. Jennifer uses this software both for her current work as a freelance design consultant and role as an educator at the University of Salford.  

Jennifer’s passion for changing the increasingly negative impact more traditional design and manufacturing processes has on the environment is reflected through her ongoing research into Pre-Production Manufacturing which aims to help the industry to achieve Zero-waste status. 

Employment and stats

What about after uni?

EMPLOYMENT AND FURTHER STUDY

To meet requirements for sustainability the fashion industry is fast developing its capacity for creative technology solutions to design and production. There are opportunities across internationally and the UK for skilled designers in digital fashion.

There will be options to develop aspects that emerge from the experimentation undertaken on the course to PhD level study.

A taste of what you could become

A digital designer in the fashion industry

A digital pattern cutting specialist

A fashion designer for the games industry

A creator of NTFs

An entrepreneur developing your own business

A fashion digital content creator

Career Links

Fashion companies inform the course through industry specialist talks and inform the development of modules. Our industry partners include:

Boohoo

Regatta

Sosander,

Tommy Hilfiger

Selfridges

Harvey Nichols

BBC

My Protein

Haddad Brands

Keko Studio

 

Requirements

What You Need To Know

A typical applicant to this course will either be a graduate of an undergraduate course in a Fashion or Fashion related subject. Applications are encouraged from those who have experience of the fashion industry or related industries.

The application process will involve a short interview and portfolio review. 

Once you’ve made your application to study with us, we’ll contact you and let you know the next steps.

Standard entry requirements

Standard entry requirements

To join this MA you should have a second class honours degree, 2:2 or above in a fashion design, creative technology or fashion related subject. 

 

International students

If you are an international student and not from a majority English speaking country, you will need IELTS 6.5 with no element below 5.5. We accept qualifications from all around the world. Find your country to see a full list of entry requirements.

We also accept a range of other English language qualifications. If you do not have the English language requirements, you could take our Pre-Sessional English course.

Alternative entry requirements

Accreditation of Prior Learning (APL)

We welcome applications from students who may not have formal/traditional entry criteria but who have relevant experience or the ability to pursue the course successfully.

The Accreditation of Prior Learning (APL) process could help you to make your work and life experience count. The APL process can be used for entry onto courses or to give you exemptions from parts of your course.

Two forms of APL may be used for entry: the Accreditation of Prior Certificated Learning (APCL) or the Accreditation of Prior Experiential Learning (APEL).

How much?

Type of study Year Fees
Full-time home 2023/24 £9,180per year
Full-time international 2023/24 £16,750per year
Part-time 2023/24 Part time costs will be calculated on a pro rata basis

Additional costs

You should also consider further costs which may include books, stationery, printing, binding and general subsistence on trips and visits.

Scholarships for International Students

If you are a high-achieving international student, you may be eligible for one of our scholarships. Explore our international scholarships.

Apply now

All set? Let's apply

Enrolment dates

September 2023

September 2024