Digital Fashion

Both FT and PT will be blended delivery with 50% of the module delivered online.

This is a theory module presenting both cultural and design history, which will engage you in the questions of how Fashion addresses sustainability and regeneration.

The module will examine the impact of the Fashion Industry on the environment, exploring current and future thinking around the uses of creative technology in responding to these challenges. Fashion Regeneration will also introduce the interdisciplinary nature of digital fashion, with Game Design and NFTs (non-fungible tokens i.e., digital asset creation).

You will be expected to analyse an specific example of the industry’s adoption of creative technology, through primary sourced research. You will independently initiate interviews with brands with either major or small-scale studios within the UK or internationally.

Within the module, you will be guided in methods of sourcing primary research and initiating contact with potential subjects from the fashion industry.

This is a practical technical module providing a basic introduction to software packages.

The module will include masterclasses to inform the core technical instruction. Assessment of this module is through presentation of a digital portfolio with physical example(s) of design processes. These may focus on either the development of a garment (or other example of apparel) providing a full case study from initial design to realization.

You will provide the context for your design work supported by underpinning research material. 

This module encourages you to consider the potential of technology through exploration of the various approaches to digital design and creation.

You will engage with the complexity of translating physical outcomes through virtual digital processes.

Central to this module are the ways in which movement in fabric and subtleties of design may be rendered digitally.

The module is designed to encourage you to see the possible ways in which digital design may mimic the tactile working of fabric. You will be expected to produce examples of their approach, demonstrating how you have met the challenge of rendering virtual fabrics and finally garments through sophisticated use of software platforms. 

A key objective of this module is the development of skills in 3D scanning and motion capture technology.

The fashion industry is increasingly working ever more closely with the online and digital Games industry to create garments and apparel for character animation. This module will consider how fashion designers apply interdisciplinary practices within their portfolios to extend the potential and reach of fashion within virtual contexts.

With the rise in the creation of NFTs (non-fungible tokens i.e., digital asset creation) you will create digital assets within the module that will resolve in a published portfolio of NFT garments and apparel that you will publish within the online commercial sphere of NFTs.

The module emphasises the entrepreneurial role of the designer, independent of large-scale industrial fashion.

As a key aspect of this module all products are virtual as opposed to physical, following recent trends within the industry such as Nike’s RTFKT initiative, bringing a signature NFT footwear to life as a physical collection. 

The final (60 credit) module is an advanced practice-based module using 3D scanning technology to create digital avatars, to inform garment and apparel design.

In this module, you create a virtual avatar model through 3D scanning and motion capture of a human subject. The subject will also act as ‘consumer’ briefing you on specifics and expectation of personal style and taste. Throughout, you will use your avatar, working specifically with the subject’s body shape and height to create a bespoke fashion collection.

The theme of the module is consumer-specific design, but it also emphasises methods of ensuring sustainability by aiming to generate zero material waste, minimising ecological impact.

The module concludes with a virtual catwalk alongside physical examples of garments and apparel. The collection will be supported by digital designs in addition to context and research journals.