The Salford MBA Digital Business
The Digital Business Pathway addresses the increasing demand for digitally-savvy business executives who have the strategic skills that facilitate informed decision-making in the face of a rapidly changing technological and economic landscape.
This module covers:
- Examination of current and future trends, including innovative and disruptive technologies, and how these help to deliver competitive advantages in digital business
- Analysis of the inter-relationships that exist between multiple stakeholders and digital communication approaches in national and international markets
- Awareness of complex business situations and how to apply informed decision-making
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