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Salford Business School

Personal branding online

Personal branding: Learn how to brand yourself using SEO and social media marketing

In the online personal branding section you will learn how to develop a strong online presence to stand out from the crowd. It can help to boost your career prospects and attract more business ventures.        

You will learn the importance of personal branding for your personal as well as the professional profile as part of your organisation.        

Please complete this short course entrance survey if you have not done so already.        

Please watch this video to the end before attempting the activities. When you are watching the video for the second time and reach an activity (see below a list of these with recommended links) pause the video, complete the activity and then press play again, proceeding to the next activity:

This video features the following industry speakers:        

Simon Wharton – PushON
Colin Telford - The Candidate

Activity 1 - Visit or another popular search engine in a country of your choice and type in your name in the search box – make a note of your results.        

Activity 2 - Search for a job on jobs section for a job that interests you. Make a list of attributes, skills and abilities the employers are looking for.        

Activity 3 - SWOT Analysis – examine your online profiles and what messages they send to your audiences for example, potential employers on social media:        

  • Strengths : Skills and attributes that you DO have potential employers are looking for;          
  • Weaknesses : Skills and attributes you DON’T have that employers are looking for;          
  • Opportunities : Skills and attributes you DO have but employers are not looking for them yet;          
  • Threats : Skills and attributes you DO have but employers are no longer looking for.          

Now, consider how you can maximise the strengths and opportunities in your profiles and how you can reduce weaknesses and threats through learning and developing your skills.        

Now consider how you can use different social networks where your potential employers or business partners might be engaging. Can you engage with them on these networks? How? How often?        

Activity 4 - Search for the skills you are interested in attaining yourself and see how others in the industry have done this already. This will give you some inspiration and benchmarks of what an optimised personal brand online looks like. Search any of the three main professional          social networks in Europe such as:        

Make note of the way that the individual profiles are optimised and plan how you can reach the same, or even a better position.        

Some background reading:        

  • Passport to Trade 2.0 project
  • Brand yourself
  • Aaltonen, S., Kakderi, C., Hausmann, V., & Heinze, A. (2013). Social media in Europe: lessons from an online survey. Paper presented at the 18th UKAIS Annual Conference: Social Information Systems. Accessible online -
  • Faour, H., & Aleksej, H. (2013). The Use of Social Media to Attract Generation Y in Organisations. Paper presented at the 18th UKAIS Annual Conference: Social Information Systems, , 19-20 March, Worcester College, Oxford, UK. Accessible online -
  • Portes, A. (2000). Social Capital: Its Origins and Applications in Modern Sociology. In L. E. L. (Ed.), Knowledge and Social Capital (pp. 43 - 67). Boston: Butterworth-Heinemann.          


Feel free to make use of our hash tag #passion4digital on Twitter to communicate with your peers and share your own learning experiences!