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Salford Business School


Create a LinkedIn profile for business and career development

Learn how to use LinkedIn to create a professional social media profile. On LinkedIn you can build a professional network, engage with your audience and manage your online professional identity.        

Please complete this short course entrance survey if you have not done so already:        

Please watch this video to the end before attempting the activities. When you are watching the video for the second time and reach an activity (see below the video a list of these with recommended links) pause the video, complete the activity and then press play again, proceeding to the next activity:

This video features the following industry speakers:        

Alex McCann - Altrincham HQ
Anjlee Bhatt – smespresso

Activity 1 – Create your account. Go to and sign up for an account. Consider the use of your photograph and skills that you want your employers or potential business partners to know about.        

Activity 2 - Customise your profile URL. Go to Profile then Edit Profile then Edit next to URL then In the “Your Public Profile URL” set customise your URL. Read for more details on how to do so here:

Activity 3 - Do you have recommendations on your profile? If not, connect to people who might be able to help you with a recommendation. Contact them and ask if they can help. See below for more details

Activity 4 - LinkedIn Groups: search groups for groups of your interests and join them – bear in mind that you can leave later if you don’t like it. See how others engage on this group and what topics are being discussed. Can you participate? Can you help others by answering          their questions? Can you learn anything from discussions that are taking place?        

Now that you have your LinkedIn profile – add your skill of attending this Search and Social Media Marketing for International Business course to your education history! Share your profile with others using the #SSMMUoS hash tag on Twitter.        


Feel free to make use of our hash tag #passion4digital on Twitter to communicate with your peers and share your own learning experiences!