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Salford Business School


Blogging: Learn how to set up a blog to communicate your brand consistently

In the blogging section, you will learn how to set up a blog and which blogging platform is right for you. Having a clear and effective engagement plan for your business blog is the most important factor to help increase your audience, grow your business and connect with your fans.

Please complete this short course entrance survey if you have not done so already.        

Please watch this video to the end before attempting the activities. When you are watching the video for the second time and reach an activity (see below a list of these with recommended links) pause the video, complete the activity and then press play again, proceeding to the next activity:

This video features the following industry speakers:        

Alex Fenton - EDinteractive
Tom Parnell - Manning Gottlieb OMD
Martin Williams –

Activity 1 - Throughout the course we have asked you to blog your thoughts or to keep a diary of lessons learned. There are several free platforms such as WordPress, Blogger and Tumblr that allow you to blog. Visit these three and see which of these best suit your needs and don’t          forget that there are far more options available:

Activity 2 - Write a blog post which reflects on all your lessons on this#SSMMUoS course in Search and Social Media Marketing for International Business and share it with others – let us know what you think!        

Activity 3 – Please complete the MOOC exit survey.        

Activity 4 - Take the next steps and become accredited with our support. Enquire about our study options:        


Feel free to make use of our hash tag #passion4digital on Twitter to communicate with your peers and share your own learning experiences!