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Digital Enterprise Masterclasses

Why become self-employed, a freelancer or start your own business? There are many reasons and benefits why people choose this career path. Most people want to be their own boss. Others do it to make lots of money or even just to make a second income. Some relish the challenge of working for themselves, while others have no option but to go self-employed.

Many successful businesses today were established by students while they were still in university or just after completing university. Many argue that there is never a better time to start a business than at university. Some examples are Google, Facebook, Time magazine, Dell and many more. 

Take part in this masterclass to find out how you can get involved and how to go about starting your own  business. We will focus on what it means to be enterprising and the skills you need to become a successful entrepreneur. You will learn about the benefits of being self-employed and hopefully we will motivate you to put your business idea into action.  

This workshop will outline key personality traits and areas which are essential to develop in order to run a business. There will be a chance for self-reflection and using the Facets Model, you will get a chance to analyse how entrepreneurial you are based on your skill-set.

Activities 

1 - Am I Enterprising? Download Quiz...
2 - Think about your strengths and weaknesses and complete a SWOT analysis. How might you be able to use these to your advantage? Download the template here.
3 - Take the Enterprise Catalyst Quiz and download your entrepreneurial profile here.

Resources 

Join us at our upcoming live Enterprise Masterclass by booking here.

Join us for this practical introduction to business basics and the fundamentals of setting up and running a business.  You will learn about the importance of good market research, establishing your value proposition and determining your customer base. This workshop will also cover best ways to go about business planning by introducing you to new processes of business modelling.

Based on an innovative and simple approach as outlined in Business Model Generation text, written by Alexander Osterwalder & Ives Pigneur, you will take the first steps in devising your business plan. In this session, we will cover the 9 building blocks of the Business Model Canvas: Customer Segments, Value Proposition, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities and Cost Structures.

Market research is the most important part of the business planning process. The business plan is often used to present a case for financial assistance towards starting or expanding a business, Market research can be used in a business plan to strengthen the case, by showing that the business has thought about potential customers in detail (defined its market), proving that it is capable of planning ahead. Even a well-financed business can only succeed if other people like what it does and will pay for its products or services.

Anyone serious about starting a business should know who the likely customers are, how much they will pay for a product or service, who the competitors are and what they offer, and whether the location of the business is important.

Market research is equally important for internal use in the planning processes of an existing business. Many firms continue to provide the same product or service over the years, as long as it sells, only to find that they have been overtaken by their competitors. Ideally, businesses should regularly revise products or services in order to keep up with customer demands. Market research is a structured way of keeping track of how the customer base is changing, what customers want, what competitors offer, and any changes which may affect the business.

Activity

Make your own market survey using Survey Monkey

Sources of Market Intelligence

Trade publications

Commercial Data Analysis & Reports

Further Resources

Join us at our upcoming live Enterprise Masterclass by booking here.

Do you need to secure funding to take your project forward? Is your business dependant on start-up funding? This session will cover the top dos and don’ts when it comes applying for funding and finance for your project. We will go over some of the many forms of funding and also the how to source these. We will discuss funding from friends and family, banks and finance, alternative sources including loans, crowdsourcing and more. Below find a list of sources of funding, and find the right type for you.

Activity

Apply for our University of Salford Start-up Award for your business idea, apply here

If you have a social business idea, apply for the University of Salford Make The Difference Award

Government Grants 

Crowd Funding 

Business Angels

Further Resources

Join us at our upcoming live Enterprise Masterclass by booking here.

Do you have a great business idea? Then make the most of it by presenting it right. This workshop will help you to think about how to plan, structure and deliver your pitch effectively. We will cover organising content, positive body language and persuasive techniques to keep your audience’s attention.

Pitching is an important skill to develop, whether you will be presenting your business idea to potential investors, or whether you will deliver a business presentation within the company you work for. Learn how to present your case clearly and succinctly in 10 minutes or less.

Marketing is a very important part of any business start-up. To be able to reach your clients, you will need to come up with ways of promoting your business. Why spend large sums of money on promotion, where this doesn’t necessarily guarantee success. In this session we will look at core purposes of promotion.  We will also give you a framework to identify which ideas are most appropriate and examine potential benefits and implications of social media as a marketing tool for your start-up.

Our speaker, Adrian Ashton http://www.adrianashton.co.uk/

Learn how to use Social Media such as Linkedin, Facebook & Twitter to enhance new business start-ups and to encourage business growth. In this session you will find out how to leverage your existing networks and create new ones to help your new start-up succeed.

Delivered by experts from Moose Media Management: http://moosemediamanagement.com/

Activity

Go to https://www.linkedin.com/ and search for Graham Campbell, have a look at the connections between you and Graham, do you have any connections in common? Is there anyone that is a second level connection between you and Graham that you can use to introduce you to  Moose Media Management?

Resources 

Join us at our upcoming live Enterprise Masterclass by booking here.

If you are an international student, and would like to start a business in the UK, but you are here studying on the Tier 4 Visa, find out how you may be able to do so, through our Tier 1 (Graduate Entrepreneur) route.

This visa route is for graduates who have an outstanding business idea that they wish to put into practice in the UK. The University of Salford are now able to sponsor 10 students / graduates (of less than 1 year) on the Tier 1 Graduate Entrepreneur Visa scheme. The Tier 1 (Graduate Entrepreneur) category allows non-European MBA and other graduates to extend their stay after graduation to establish one or more businesses in the UK.