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Business Planning

Join us for this practical introduction to business basics and the fundamentals of setting up and running a business.  You will learn about the importance of good market research, establishing your value proposition and determining your customer base. This workshop will also cover best ways to go about business planning by introducing you to new processes of business modelling.

Based on an innovative and simple approach as outlined in Business Model Generation text, written by Alexander Osterwalder & Ives Pigneur, you will take the first steps in devising your business plan. In this session, we will cover the 9 building blocks of the Business Model Canvas: Customer Segments, Value Proposition, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities and Cost Structures.