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Marketing (First year taught at Salford City College)

BSc (Hons)

School - Salford Business School

Subject area - Business and Management

UCAS Code: N2N5

Start Dates(s): September

Duration:

Three years full-time, first year at Salford City College, two years at the University of Salford

In Brief:

  • First year taught at Salford City College - save money on the cost of tuition and get used to the demands of HE study. The first year of your course is delivered to smaller classes at FutureSkills in MediaCity before you transition to the University of Salford main campus for year 2 and 3 of study
  • Marketing students often establish their own businesses while they study with the support of our Enterprise teaching
  • Study a degree course which puts Marketing at the heart of business

Course Summary

This course provides you with a solid business education and preparation for a wide variety of managerial careers.

Your expertise in marketing will be developed through modules such as Consumer Behaviour, Market Research and Services and Relationship Marketing.

Your professional development prospects will also be strengthened through subjects like HRM, Accounting and Law in a Business Context, as well as specialist options in each year, such as Organisations in a Global Environment and Operations Management.

All subject areas throughout the course are approached with an international perspective and you will have the option of learning an additional language to help you communicate and succeed in today's increasingly global economy.

For more information on this course, please visit the Salford City College website.

Salford City College are named College of the Year 2017

Course Details

Fees

Full-time: £5,600

These are the fees you will pay whilst studying at the college, you will pay the standard tuition fees for the period when you are studying at the main University of Salford campus.

Course Structure

The first year of the programme are delivered at Salford City College FutureSkills campus, the final two years are delivered at the University of Salford.

Year 1    

You will receive an introduction to the theory and practice of marketing - an essential service to the long-term prosperity of organisations and businesses - and apply these principles to real life situations.            
You will learn about the important contribution of Human Resource Management policy and practice to employee and organisational success in the UK and internationally.            
This module gives you a theoretical and practical introduction to the basics of accounting, including how to prepare financial statements.            
This module introduces you to the key concepts of modern economics, including how markets function as the foundation of contemporary economies.            
You will learn how to present, evaluate and interpret data as a basis for making business decisions. This will include an introduction to using mathematics, statistics and analysis to develop lines of argument and propose solutions to important business problems.            
This module will introduce you to the functional nature of organising and organisations in a global context.      

For course content for years 2 and 3 please see BSc (Hons) Marketing at the University of Salford.

Please note that it may not be possible to deliver the full list of options every year as this will depend on factors such as how many students choose a particular option. Exact modules may also vary in order to keep content current. When accepting your offer of a place to study on this programme, you should be aware that not all optional modules will be running each year. Your tutor will be able to advise you as to the available options on or before the start of the programme. Whilst the University tries to ensure that you are able to undertake your preferred options, it cannot guarantee this.

Entry Requirements

Qualification Entry requirements
GCSE Minimum of five at grade C/4 or higher, to include English language and maths
UCAS tariff points 104-112
GCE A level BCC with a minimum of two A2 passes
BTEC National Diploma DMM

Salford Alternative Entry Scheme (SAES)

English Language Requirements

Applicants will be required to show a proficiency in English. An IELTS score of 6.0 (no element below 5.5) is proof of this.

Applicant profile

Each application will be considered carefully and judged on its own merits.

Equivalent qualifications will also be considered please contact admissions for further information

This course offers excellent scope for any student wanting to learn how marketing plays a vital role in business. Knowledge, expertise and the ability to discuss and contribute to solutions around these issues are highly sought after skills by employers across a wide variety of sectors.

We are looking for students with a genuine interest in people and who can evidence voluntary or paid experience in a customer-facing environment. Being able to demonstrate commercial awareness of business is also an advantage. Both of these skills are crucial to begin a successful graduate career in marketing.

This course will appeal to a range of applicants and there is no need to have studied these subjects before to be successful.

Unfortunately, we are not able to accept international applications for this programme.

Teaching

Teaching is delivered through a combination of lectures, seminars and tutorials using a wide range of learning activities. You will experience small group tutorials during your First and Second year module studies.

The first year of the course is delivered at FutureSkills, you will be in small lecture, seminar and tutorial groups for the first year to help you develop your knowledge and understanding, study skills and confidence before you progress to the 2nd year.

Assessment

Over the duration of your course a range of assessment techniques will be used. Types of assessment include; essays, assignments, exams, multiple choice tests, online tests, group reports, and portfolio work. The weighting between exams and coursework varies between modules and years, but exams still play a major role.

Employability

Links with Industry

Our course team maintains excellent relations with local and national human resource organisations, commentators and employers.

Our teaching is industry-led, inspired by contemporary practice and developed in partnership with business leaders. Our academics are experts in their field and work closely with industry to ensure that our courses reflect the needs of business and provide you with that extra edge when it comes to securing a job.

We teach the skills that employers need and as a result, our graduates enjoy excellent international career prospects.

During your first year you will be given the opportunity to access mentoring from industry professionals via the FutureSkills Career Academy.  You will also be invited to access a range of extra curricular events such as Global Entrepreneurship Week events.

The curriculum across our undergraduate courses balances academic teaching and professional experience, allowing you to apply theory in practice in a way that has been proven to produce highly employable, articulate business professionals who have forged the contacts that will help develop their future careers.

Further Study

Facilities

Year 1 study: FutureSkills consists of 2 state of the art centres next door to each other based in the heart of MediaCityUK – a leading international hub for Creative and Digital sectors. The centre offers specialist courses in Media, Music Production and Performance, AAT, and a wide range of associated apprenticeships.  The courses offered are designed to give learners the opportunity to progress directly into employment, as well as university or other training routes. The provision offered if unique and gives learners opportunities to work closely with employers and gain real work experience outcomes. Students studying at FutureSkills can access University of Salford main campus facilities throughout their studies.

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