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International Events Management

BSc (Hons)

School - Salford Business School

Subject area - Business and Management

UCAS Code: N821, N822 with professional experience

Start Dates(s): September


Three years Full-time
Four years full-time with Professional Experience Year


UK - £9,250 per year

International - £13,320 per year

In Brief:

  • Develop an in depth knowledge of international events management in both its theory and practical applications
  • You will have the opportunity to gain work experience with leading companies in the events industry
  • Learn how to put practical strategies into practice for hosting international events connected to sports, concerts, festivals, tourism, exhibitions and corporate hospitality
  • Overseas study available
  • Work/industrial placement opportunity
  • International students can apply

Course Summary

Studying International Events Management at Salford Business School prepares you for high-level events management careers across the globe. From corporate hospitality to music festivals and sports events, the world of events management is fast-paced, varied and ever-evolving. Graduates with professional skills, strategic ability and industry knowledge are highly sought after by employers in a wide range of sectors.

The modules delivered on the International Events Management programme are designed to reflect the current needs of employers, so, from the outset, the skills and knowledge you will develop are aligned with international trends and best practice.

Like all students at Salford Business School, you’ll have the chance to put the knowledge you gain into practice by getting involved with a work placement. Opportunities to expand your knowledge of another culture are also available through the study exchange abroad or the optional language modules offered throughout the programme.

This degree is also offered with a Foundation Year, visit for details.

My course is International Events Management so an international study trip is an excellent addition.  The university staff, both here and in Vilnius, worked very hard to organize a packed schedule for us. We visited a range of tourist attractions, convention centres, hotels and exhibition spaces. We also got to know the city through a number of tours. This was a vital part of our trip and aided us greatly with our studies.

Samantha Cass, BSc International Events Management

Course Details

During your first year studying International Events Management, you will build up an understanding of the key business concepts that underpin events management as an area of academic practice. Your practical skills and industry knowledge will be improved upon as the course progresses and optional modules in your second and third year of study allow you to specialise according to your interests or the direction in which you’d like to steer your career. International experience is offered through the International Project module in your second year of study. This project is delivered in conjunction with a European partner university.

Along with learning industry-specific skills, you’ll have chance to improve your employability during your time on the course. The Professional Development module concentrates on the essential abilities required for managerial employment: self-presentation, professional networking, project planning and multimedia communication are all focused on to help you perform effectively in a variety of roles.

Year 1            

You will receive an introduction to the theory and practice of marketing - an essential service to the long-term prosperity of organisations and businesses - and apply these principles to real life situations.                              
You will learn about the important contribution of Human Resource Management policy and practice to employee and organisational success in the UK and internationally.                              
This module gives you a theoretical and practical introduction to the basics of accounting, including how to prepare financial statements.                            
In this module, you’ll develop the digital and business skills essential for a high level career. You’ll gain experience of specific digital tools as well as practicing professional skills such as self-management, presenting and communication.                      
Cultural Events Operations helps you to build a detailed understanding of the cultural economy and evolution of festivals and events. In this module, you will learn about government involvement in arts, culture and leisure events, as well as focusing on the relationship between a festival or event and        identity,        prosperity,        tourism, image and marketing strategies.                    
This module provides you with an introduction to functions of events business and gives you an insight into the market, promotion and sponsorship of events. You will develop an understanding of event operations as well as the hospitality and tourism sectors.                    

Year 2            

This module will enable you to plan and carry out appropriate professional development activities to increase your employability and performance. These include self-presentation, professional networking, project planning and implementation, team working, influencing and multimedia communication. You        will        gain        all the necessary experience required to take advantage of global employment opportunities.                  
This module introduces you to the operation of global legal systems and the areas of law that underpin the practice of effective business management. You will develop a working knowledge of law relating to contracts and their effective negotiation in different business environments.                              
This module gives you an understanding of event management practices that are applicable in the international arena and covers the event planning process and role of suppliers in the industry. You will also develop an understanding of the techniques and processes used in evaluating operational issues from  different  stakeholder perspectives.                      
This module will give you an understanding of the diversity, size and growing market for events in the tourism industry. You will learn about strategies for developing tourism events, as well as how to critically evaluate their sustainability and the impacts they create.                              
The aims of this module are to help you understand the importance of visitor attractions from a variety of perspectives. You will also identify the supply and demand side factors of visitor attractions and explore the component parts of them and their operations.        


This module gives you an opportunity to further consolidate and develop competence in a foreign language. It further prepares you linguistically and interculturally for work in or relating to a country where the target language is spoken.                        
Through the International Project option, you have the opportunity to gain international experience through taking part in an intensive project delivered by a European partner university. This module gives you the chance to engage in a business challenge set by an international organisation and develop your capability to apply academic theory and analyse geographically and culturally unfamiliar markets.                    
In this module, you will critically appraise the phenomenon of dark tourism: reviewing its increasing importance in society, analysing sociological, philosophical and anthropological perspectives and considering its role within a larger historical context.                  

Optional Year  

All of our BSc students can apply for a one year professional placement, which takes place between your second and last years of study.                        

This is an excellent opportunity to take advantage of and over the last five years, 90% of Salford Business School undergraduates taking a one year placement secured a 2:1 or 1st class Honours degree.                        

We will help you find out about vacancies and make the right connections with high profile employers through regular events and presentations.                        

Year 3      

This module gives you an appreciation and detailed understanding of the implications of Business Ethics, Corporate Social Responsibility (CSR) and Sustainability in national and international organisations. You will develop your knowledge with respect to the importance of the balance between shareholders, stakeholders and the purpose and values of an organisation. You will also explore the roles of social and technological innovation in global ethical organisations to prepare you for future employment.                              
This module offers an organisational perspective by exploring strategy techniques and processes. You will apply your knowledge and understanding of strategy to a variety of real world organisations, using analysis and enquiry techniques at the forefront of strategic research and practice. This will prepare you for a career in business and management and enable you to reach your potential as a next generation manager.                              
This module helps you to understand, apply and evaluate relevant national and international regulations influencing events management in its broadest sense. This allows you to consider essential regulatory and safety risks in the context of events management systems and processes.                              
In this module, you will focus on planning and developing a live event. Through the Live Event Project and Evaluation module, you are given the opportunity to execute the theoretical aspects of the programme within a real situation, developing your project management, communication and personal skills within a team environment.                              


As a 40 credit module, the Dissertation takes up two of your final year options. Choosing to undertake a dissertation allows you to identify and focus on a specialist area of research related to an aspect of your degree programme. Through this module, you execute a substantial piece of independent research and produce a scholarly and critical dissertation as a result. As well as being a great way to prepare you for postgraduate study, your dissertation can also be presented to potential employers as evidence of your analytical and research skills.                  
This module will build your entrepreneurial knowledge in management and business development in the service sector. You will be encouraged to turn your business ideas into reality and develop a business plan.                              
Special Interest Tourism focuses on special interest tourism markets: their inception and development, the businesses that operate within them, their customer base and the environmental factors which shape them. Through the module, you will gain an understanding of the dynamics of different markets and explore how they interact with the larger tourism industry.

Please note that it may not be possible to deliver the full list of options every year as this will depend on factors such as how many students choose a particular option. Exact modules may also vary in order to keep content current. When accepting your offer of a place to study on this programme, you should be aware that not all optional modules will be running each year. Your tutor will be able to advise you as to the available options on or before the start of the programme. Whilst the University tries to ensure that you are able to undertake your preferred options, it cannot guarantee this.

Entry Requirements

Qualification Entry requirements
You must fulfil our GCSE entry requirements as well as one of the requirements listed below.
Maths and English at grade C or grade 4
UCAS tariff points 104-112 points
GCE A level BCC-BBC with a minimum of two A2 passes. With professional experience year: BBC-BBB with a minimum of two A2 passes
BTEC National Diploma DMM
International Baccalaureate Indicatively 26 points for International Baccalaureate Diploma (27 points with experience year)

Salford Alternative Entry Scheme (SAES)

We welcome applications from students who may not meet the stated entry criteria but who can demonstrate their ability to pursue the course successfully. Once we have received your application we will assess it and recommend it for SAES if you are an eligible candidate.

There are two different routes through the Salford Alternative Entry Scheme and applicants will be directed to the one appropriate for their course. Assessment will either be through a review of prior learning or through a formal test.

English Language Requirements

For admission to programmes of study at the University an applicant for whom English is not a first language must possess a current qualification deemed acceptable by the University as evidence of proficiency in the English Language. For entry to level 4, 5, 6 such a qualification must equate to a minimum average score of 6 or above (and for each component 5.5 or above) from the Cambridge/British Council English Language Testing Service (IELTS) or alternative examinations as recognised by the University.

Applicant profile

This course ideally suits enthusiastic individuals who can see themselves as an events coordinator, assisting in the organisation and project management of all types of events and campaigns in this rapidly growing business sector.

You should possess a willingness to travel, be flexible and have the ability to work in teams with diverse specialisms. You should be able to work effectively with different types of clients, ranging from international sporting stars, celebrities, business and political leaders. Be prepared to prove your passion for co-ordinating special one-off occasions, such as weddings, fundraisers or business conferences.

Each application will be considered carefully and judged on its own merits.

Equivalent qualifications will also be considered please contact admissions for further information.

Fees and Funding


Fees 2018-19

Type of Study Fee
Full-time £9,250 per year
Part-time Your annual fee will be calculated pro rata to the full-time fee according to the number of credits you are studying.
Full-time International £13,320 per year

Additional costs

You should also consider further costs which may include books, stationery, printing, binding and general subsistence on trips and visits.

If you choose the International Project module, which includes an overseas study visit, Salford Business School pays for flights, accommodation, transfers, breakfasts and lunches, but you will pay for your evening meals and any extras.


Our teaching is industry-led, inspired by contemporary practice and developed in partnership with business leaders. Our academics are experts in their field and work closely with industry to ensure that our courses reflect the needs of business and provides you with that extra edge when it comes to securing a job.

Teaching is delivered through a combination of lectures, seminars and tutorials using a wide range of learning activities. You will experience small group tutorials during your First and Second year module studies. This ensures you will be highly skilled in time for your placements, year abroad experience and final year studies.


Over the duration of your course a range of assessment techniques will be used. Types of assessment include; essays, assignments, exams, multiple choice tests, online tests, group reports, and portfolio work. The weighting between exams and coursework varies between modules and years, but exams still play a major role.


So far, the placement year is going great. I work for an events company in Kenya called EXP.  I have been able to learn a lot and improve on the skills I previously had. My communication skills, for example, have really been put to the test. When working in events, you deal with a lot of different people: suppliers, clients, venues, teammates. The way in which you communicate to them is crucial and it could affect the overall success of an event.

Gathoni Wambugu, BSc International Events Management

You will gain valuable new skills which prepare you for work, graduate entry into management training programmes, or further study.

Our International Events Management graduates have gained employment with leading companies including:

  • Ernst & Young
  • Dixons Group plc
  • British Airways
  • Cooperative Insurance Services
  • BMW
  • American Express
  • BBC
  • Citibank

Career Prospects

Through an industry-focused syllabus, placement opportunities and an emphasis on professional development, International Events Management maximises your career opportunities.

We pride ourselves on teaching the skills that employers need: as a result, our graduates enjoy fantastic international career prospects. Dixons Group plc, British Airways, Cooperative Insurance Services and BMW are just a few of the organisations Salford Business School graduates have embarked on exciting careers with.

Links with Industry

Our course team maintains excellent relations with national and international events management organisations, commentators and employers.

Our teaching is industry-led, inspired by contemporary practice and developed in partnership with business leaders. Our academics are experts in their field and work closely with industry to ensure that our courses reflect the needs of business and provide you with that extra edge when it comes to securing a job.

The curriculum across our undergraduate courses balances academic teaching and professional experience, allowing you to apply theory in practice in a way that has been proven to produce highly employable, articulate business professionals who have forged the contacts that will help develop their future careers.

Placement Opportunities

You can enhance your career options with a year-long work placement giving you the opportunity to apply the skills, knowledge and understanding you have gained in the first two years of the course.   Taking a placement between your second and final year helps to further develop your management skills and enhances your CV and employment prospects. A placement also provides a real context for the subjects studied on the course and helps in the preparation for your final year.  

You will arrange your work placement with support from the School’s dedicated Employability Hub and from your industrial placements tutor both before and during your placement.  The placement year gives you an additional 60 credits towards your final results.

During this year, you will not pay fees to the University and will earn a wage for the work that you do.

There are different entry requirements and course codes for the Professional Experience Year option.

Further Study


Salford Business School is located at the heart of the University’s Peel campus in the newly refurbished Lady Hale Building, and the Chapman Building, offering state-of-the-art facilities for the Business School’s student learning community and just minutes from Manchester city centre. Chapman is a stylish modern space with six lecture theatres equipped with the very latest technology and large screen displays, a series of communal learning and breakout spaces, plus a Fairtrade café with panoramic views across the campus.

Lady Hale is the home to all dedicated business school student support including the school office, an employability hub, a base for the Business School society, and several open study spaces.

All University of Salford students also have access to the MediaCityUK campus including its study facilities.  MediaCityUK is home to major BBC and ITV departments and over 80 businesses across the creative and digital sectors.  It is recognised as one of the most innovative developments in Britain and is a vibrant place in which to live, work, socialise and study.

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