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Digital Media

BA (Hons)

School - School of Arts & Media

Subject area - Media

UCAS Code: A8J7

Start Dates(s): September

Duration:

Three years full-time

Fees:

UK - £9250 per year

International - £14,400 per year

In Brief:

  • A flexible programme of study that allows student to develop both the design and technical skills to be effective in a wide range of existing and emerging digital employment opportunities
  • The course draws upon long standing relationships with the digital creative industries in developing both curriculum content and work placement opportunities
  • The course will be located at our established Media City and New Adelphi Campuses, taking fully advantage of the latest studio and tech based environments we have to offer
  • Overseas study available
  • Work/industrial placement opportunity
  • International students can apply

Course Summary

The aim of this programme is to equip students with the creative, technical and entrepreneurial skills and attributes to be proactive digital strategists, designers and developers able to both service existing practice and influence emerging digital practice.  Principles of narrative through user journey, either on devices or through campaign strategies, will be a fundamental part of the programme and its technical underpinning will be combined with key design and production skills, and exposure to current practices and issues in the creative industries sector.

The programme structure will develop individuals over the 3 years of study with a benchmarked provision of learning, reflection and development from fundamental (Level 4) to industry engaged (L6). The programme will offer development in specialist technology skills for digital design, together with intellectually stimulating content related to human-computer interaction, usability design, and the psychology of interaction design.

The ethos of the programme will be to actively engage and encourage the use and deployment of existing and emerging learning technologies and channels, and will be forward thinking in its development of teaching styles, curriculum content, and engagement with industry partners via live briefs and collaborative opportunities

Course Details

The course has been developed to bridge the demand from industry in developing creative, technical savvy and forward thinking individuals to develop and create engaging digital products and strategies.

This programme of study encourages the development and appreciation of the aesthetic, strategic and business confidences by introducing, defining and refining a students emerging specialism over the 3 years of study.

Students will define their own journey to becoming a Digital Designer… the course meets the balance between ‘visualisation’ and ‘technical’ appreciation offering opportunities in wide area of Digital Media Design.

Course Structure

Year 1

This year will underpin the present and future thinking practices of how Digital Media can be deployed across a wide remit of industry practices. Design Thinking and applied methodologies of processes and cycles are practically investigated through briefs. Introduction is given to encourage not just a consolidation of present practice, but also to encourage students to become confident in the future application of digital media across channels and platforms. Technical underpinning is provided throughout the year to encourage an understanding of core backend to frontend interactive content production.

Modules:
Design Fundamentals
Exploring Digital Innovation
Creative Contexts for Digital Innovation
Digital Futures
Digital Innovation and Technology

Year 2
The second year of study builds upon confidences and directions introduced in Year 1 to be developed and focused further for individuals either via strategy, business or practical production of digital content. The business elements of understanding project management are brought into the curriculum, alongside further developments in the technical and creative application of ‘digital’ solutions to client briefs. Students are encouraged to further their broad knowledge whilst also focusing in on an area of specialist practice. Professional Engagement is a key element of this year, in developing industry links through briefs and placements in preparation for final year study.

Modules:
Digital Design Specialism
Design, Business and Entrepreneurship
Professional Engagement
People, Object and Interface
Enhanced Digital Innovation and Technology

Year 3
Students will be making the transition from student to industry professional during Semester 1 and Semester 2 of their final year of study.  Specialism and direction will be consolidated and tested in Semester 1 through providing practical and artefact driven solutions to live and competition briefs.  Semester 2 provides the opportunity for students to produce a finely tuned and refined project or series of projects that are referential in evidencing their specialism and professionalism.

Modules:
Advanced Professional Engagement
Advanced Design Solutions
Advanced Digital Innovation and Technology
Self-Directed Project

Please note that it may not be possible to deliver the full list of options every year as this will depend on factors such as how many students choose a particular option. Exact modules may also vary in order to keep content current. When accepting your offer of a place to study on this programme, you should be aware that not all optional modules will be running each year. Your tutor will be able to advise you as to the available options on or before the start of the programme. Whilst the University tries to ensure that you are able to undertake your preferred options, it cannot guarantee this.

Entry Requirements

Qualification Entry requirements
GCSE English and Maths GCSE grade C
UCAS tariff points 112-128 including an art and design or a design and technology subject at grade C
BTEC National Diploma DMM - DDM
International Baccalaureate 31-32 points

Salford Alternative Entry Scheme (SAES)

Applicants should come prepared for interview with a portfolio of work demonstrating their competences in interactive media production either technical, strategic, visually or a combination of the listed.

Staff encourage physical portfolios and digital work to be brought to interviews, and alternatively or in combination like to see development processes through blogs and online documentation.

Salford Alternative Entry Scheme (SAES)

We positively welcome applications from students who may not meet the stated entry criteria but who can demonstrate their ability to successfully pursue a programme of study in higher education. Students who do not have the traditional entry requirements may be able to apply through the Salford Alternative Entry Scheme. Support in preparing for the written assessment is available from the University.

English Language Requirements

International applicants will be required to show a proficiency in English. An IELTS score of 6.0 (with no element below 5.5) is proof of this. If you need to improve your written and spoken English, you might be interested in our English language courses.

Applicant profile

Successful applicants should have strong academic records, a firm and clear motivation to succeed and a passion for creative and interactive media.

The course offers a student-centered and creative learning environment with industry relevant studio and technical practice.

You should be able to articulate your interests in creative and interactive media, and present them to a wider audience. You should also be interested in developing an appreciation of both the technical and creative elements digital design and production, as both a specialist and as a core member of  a small production team.  

All applicants are interviewed.

Fees and Funding

Fees

Tuition fees for Home/EU students beginning their course in September 2018 will be announced as soon as they are confirmed by the UK Government. Tuition fees for 2017 were £9,250 per annum for Home/EU students; we expect this figure to rise slightly for 2018.

Type of Study Fee
Full-time £9250 per year
Full-time International £14,400 per year

Scholarships & Bursaries

We offer awards to help you study including:

  • Vice-Chancellor's Excellence Scholarship
  • Salford Student Bursary

For more information please see our funding section.

Teaching

Production-based modules are delivered primarily through workshops which integrate new material with practical support in the class

Underpinning theory modules are delivered through combined lecture/seminar sessions. Students will be provided with directed reading and be expected to use the contact sessions to clarify and discuss areas of particular interest or difficulty

Project work plays a key role in students achieving the intended learning outcomes.

Assessment

Dependant on the modules that you choose, you will be assessed through:

  • Coursework (60%)
  • Presentations (40%)

Employability

Career Prospects

The course has been written in close collaboration with industry and identified Alumni who have developed a career in the creative digital design sector.

Industry contact and consultation had been key in developing a relevant and adaptable curriculum to meet the skills gap for digital designers across the spectrum of the term digital media design.

User Experience Design as a discipline is expanding rapidly as the demand for engaging and interactive content across platforms becomes a standard for the creative industries.

The course is aware through consultation with a cross section of the creative industries (BBC to SME’s and startups) that there is a variety in and demand for ‘digital designers’ to explore, visualize and produce user journeys to transmit content and services.

Alumni Profile

Christine Charnock
User Experience Designer - BBC

"The Design for Digital Media course which I graduated from in 2012 allowed me to explore digital design, new technology and different creative processes. Exploration took place through a range of self-directed projects, exciting live briefs, theory work, a work placement module and design agency visits.

"I also had a month long placement at 24 Design, a creative studio based in Manchester. Throughout every live brief, pitches and presentations to clients regularly took place to explain the development and journey of every project.

"I realized that I wanted to work more closely with interaction and user experience design, and in July 2013, I began at the BBC in Salford as a Junior User Experience Designer. Working as part of the Sport UX team, I helped to create new responsive online experiences. 15 months later, and I’m now a User Experience Designer for TV apps, working on Connected Red Button and IPTV."

Links with Industry

The course involves industry partners on several levels ranging from guest lecturers, live briefs and placement opportunities.

The course employs a variety of staff from different sections of the industry including design, programming and project and business management.

During the proposal and writing of the course considerable work has been undertaken in direct consultation with industry and aligned alumni from other course currently working in the digital creative sectors.   It was essential to underpin the course curriculum with the key mix of what industry wants to be seeing in graduates that can be employed and hit the ground running post graduation.  

The ‘persona’ for student and opportunities available have been intensively explored across a broad section of employers that make up the creative digital design sector locally, nationally and internationally.

Further Study

There will be opportunities for students to pursue specialism further through PG routes if desired.

Facilities

The course will be serviced at our newest building investment at New Adelphi (completion 2016) and at our established presence at MCUK.

Students enjoy the benefits of both studio and computer lab spaces over their 3 years of study, and have the opportunity to mix and collaborate with students from other disciplines in a shared environment.

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