School - School of Arts & Media
Subject area - Media
UCAS Code: A8J7
Start Date(s): September
Three years full-time
UK - £9,250 per year
International - £14,400 per year
- A flexible programme of study that allows student to develop both the design and technical skills to be effective in a wide range of existing and emerging digital employment opportunities
- The course draws upon long standing relationships with the digital creative industries in developing both curriculum content and work placement opportunities
- The course will be located at our established Media City and New Adelphi Campuses, taking fully advantage of the latest studio and tech based environments we have to offer
- Overseas study available
- Work/industrial placement opportunity
- International students can apply
The aim of this programme is to equip students with the creative, technical and entrepreneurial skills and attributes to be proactive digital strategists, designers and developers able to both service existing practice and influence emerging digital practice. Principles of narrative through user journey, either on devices or through campaign strategies, will be a fundamental part of the programme and its technical underpinning will be combined with key design and production skills, and exposure to current practices and issues in the creative industries sector.
The programme structure will develop individuals over the 3 years of study with a benchmarked provision of learning, reflection and development from fundamental (Level 4) to industry engaged (L6). The programme will offer development in specialist technology skills for digital design, together with intellectually stimulating content related to human-computer interaction, usability design, and the psychology of interaction design.
The ethos of the programme will be to actively engage and encourage the use and deployment of existing and emerging learning technologies and channels, and will be forward thinking in its development of teaching styles, curriculum content, and engagement with industry partners via live briefs and collaborative opportunities
The course has been developed to bridge the demand from industry in developing creative, technical savvy and forward thinking individuals to develop and create engaging digital products and strategies.
This programme of study encourages the development and appreciation of the aesthetic, strategic and business confidences by introducing, defining and refining a students emerging specialism over the 3 years of study.
Students will define their own journey to becoming a Digital Designer… the course meets the balance between ‘visualisation’ and ‘technical’ appreciation offering opportunities in wide area of Digital Media Design.
This year will underpin the present and future thinking practices of how Digital Media can be deployed across a wide remit of industry practices. Design Thinking and applied methodologies of processes and cycles are practically investigated through briefs. Introduction is given to encourage not just a consolidation of present practice, but also to encourage students to become confident in the future application of digital media across channels and platforms. Technical underpinning is provided throughout the year to encourage an understanding of core backend to frontend interactive content production.
Modules: Digital Innovation and Technologies
Introduction to Creative Play
The second year of study builds upon confidences and directions introduced in Year 1 to be developed and focused further for individuals either via strategy, business or practical production of digital content. The business elements of understanding project management are brought into the curriculum, alongside further developments in the technical and creative application of ‘digital’ solutions to client briefs. Students are encouraged to further their broad knowledge whilst also focusing in on an area of specialist practice. Professional Engagement is a key element of this year, in developing industry links through briefs and placements in preparation for final year study.
Modules: Designing User Experiences
Enhanced Digital Innovation and Technologies
Digital Design Specialism
Students will be making the transition from student to industry professional during Semester 1 and Semester 2 of their final year of study. Specialism and direction will be consolidated and tested in Semester 1 through providing practical and artefact driven solutions to live and competition briefs. Semester 2 provides the opportunity for students to produce a finely tuned and refined project or series of projects that are referential in evidencing their specialism and professionalism.
Modules: Negotiated Brief
Please note that it may not be possible to deliver the full list of options every year as this will depend on factors such as how many students choose a particular option. Exact modules may also vary in order to keep content current. When accepting your offer of a place to study on this programme, you should be aware that not all optional modules will be running each year. Your tutor will be able to advise you as to the available options on or before the start of the programme. Whilst the University tries to ensure that you are able to undertake your preferred options, it cannot guarantee this.