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Digital Business

BSc (Hons)

School - Salford Business School

Subject area - Business and Management

UCAS Code: N193, N194 with professional experience

Start Date(s): September


Three years full-time

Four years with placement year


UK - £9,250 per year

International - £13,740 per year

In Brief:

  • Prepares you for 21st century digital business and management
  • We have an impressive collection of partners in business, industry and the public sector
  • The optional work experience year enhances your employment prospects - you won't pay University fees for that year and will earn a wage for your work
  • Overseas study available
  • Work/industrial placement opportunity
  • International students can apply

Course Summary

Over the past two decades, advancements in information technology have had a massive impact on the way that businesses operate, creating a multitude of new challenges and opportunities for organisations. Digital Business is delivered by an academic team who are actively developing digital solutions and combines practice-based use of digital tools with a challenging academic curriculum.

By working closely with our industry partners, aligning our modules with the current needs of employers and encouraging students to work on their own entrepreneurial projects, we produce highly employable graduates with an essential mixture of business management and digital skills. Conferences like Enterprise Stars and Creative Entrepreneur give students the chance to present their business ideas and win funding and support for their ventures.

With startups springing up around the region and digital skills becoming increasingly sought after, there has never been a better time to study Digital Business at a university that puts industry-relevance at its core. By your final year, you will possess strong digital business skills and have three years’ experience of digital business project work. 

Read Tom Mullarkey's blog post about his experiences at Salford Business School and working on the Fan Fit app.

This degree is also offered with a Foundation Year, visit for details.

This programme is also delivered in-country at Sentral College, Malaysia and IIHE, Sri Lanka. Head to our International Partnerships page for more information.

Follow us @SalfordBizSch using #passion4digital

"We’ve met a lot of business professionals this year.  It’s great because we’re getting real life experience now and seeing the next step to get into that business world.

They’re preparing us really well, we had to create a digital portfolio as part of our course. We got a lot of help from the tutors and now we’ve got a website online that we can use for ourselves."

Tom Mullarkey, student on BSc Business Information Technology. Programme now titled Digital Business

Awards and Accreditation

Course Details

The programme is for people who want to understand contemporary developments in the digital industry and the future part they can play in this exciting growth area.

Students study the application of technology and examine key business functions through the use of digital tools and modules that develop an understanding of key business management concepts. Case studies on the emergence and impact of disruptive businesses like Uber and Airbnb will be referenced throughout. Designed to meet the needs of employers seeking high-calibre employees, your academic and industry knowledge as well as your practical and professional skills will be enhanced and fine-tuned throughout the programme.

In your first year of study, you’ll build up an understanding of key business concepts. As the course progresses you’ll have the opportunity to specialise according to your interests. To encourage entrepreneurship and put your skills into practice, you’ll have the chance to get involved with the Multi-level Business Project. This unique offering allows you to collaborate with first, second and third year students on a live project briefed by one of our industry partners.

At the end of your second year, you’ll have the opportunity to enhance your industry knowledge and improve your employability through a professional experience year.

Year 1    

You will learn about professional, business and societal issues in the planning and developmental process of information systems.            
Data Analysis for Business provides you with a sound grasp of the fundamental concepts required to use and interpret quantitative methods used in the analysis of business data. The concepts of mathematical and statistical modelling in business, finance and economics will be developed throughout the module, giving you the knowledge to move onto more advanced quantitative analysis.  
In this module, you’ll develop the digital and business skills essential for a high level career. You’ll gain experience of specific digital tools as well as practicing professional skills such as self-management, presenting and communication.  As part of the module you will follow a series of online challenges and events to complete the iDEA award - the Duke of York Inspiring Digital Enterprise Award (find out more at    
This module will introduce the key principles relating to the development of robust, reusable and appropriate information systems.  It will introduce the Systems Development Lifecycle to you and the Principles of Systems Analysis.  On top of this you will be introduced to the development of web-based software artefacts and their integration with existing popular web-based systems such as blogging, micro-blogging and other contemporary social media.            
Delivered in your first, second and third years of study, the Multi-level Business Project is a unique module that gives you the opportunity to work collaboratively with students from all three stages of the programme on a client project. Through this module, you will develop your critical thinking and use the knowledge and skills gained on the course to produce practical solutions for a client.  

Year 2

This module will enable you to plan and carry out appropriate professional development activities to increase your employability and performance. These include self-presentation, professional networking, project planning and implementation, team working, influencing and multimedia communication. You will gain all the necessary experience required to take advantage of global employment opportunities.  

This innovative module has been nominated for the Course and Curriculum Design award in the 2018 Guardian University Awards.  One participant commented “It was thanks to this module that I gained a much better understanding of what employers are looking for and where I stand in comparison to that from the marks and feedback received… This proves to me I do have the experience and competencies sought after by employers. Realising this has really boosted my confidence.”

This module introduces you to the operation of legal systems in a global business context, and the areas of law that underpin the practice of effective business management. You will develop a working knowledge of the law relating to contracts in different business contexts and their effective negotiation.
This module will help you develop knowledge and critical understanding of the principles of effective project management in a global business context. You will become skilled in project management techniques, methods and tools, and their applications and limitations.
In your second year of the Multi-level Business Project, you will adopt a more senior role within the multi-level group you are working in. You will be expected to make supportive suggestions regarding the techniques for scoping the project and identifying project objectives.

Optional Modules

You will learn to create robust, reliable and appropriate cross platform mobile applications, along with skills in the evaluation, design, development and testing of dynamic mobile applications and web pages. You will also examine the key technologies required for cross-platform mobile application, such as CSS, JQuery and HTML5.        
The Digital Workplace develops your understanding of the application of digital technologies in organisations. The module helps you to develop a critical awareness of the relationship between people and workplaces in the future, together with the opportunity for exploration of implementation issues of digital strategy.
In Sport in a Digital World you will be introduced to the concepts that underpin digital technologies in sport, in addition to contemporary issues in the rapidly changing areas of digital practice, research and development. The module gives you the knowledge to critically appraise and respond to future technological developments applicable to sport.

Optional Year

All of our BSc students can apply for a one year professional placement, which takes place between your second and last years of study.

This is an excellent opportunity to take advantage of and over the last five years, 90% of Salford Business School undergraduates taking a one year placement secured a 2:1 or 1st class Honours degree.

We will help you find out about vacancies and make the right connections with high profile employers through regular events and presentations.

Here is just a small selection of the companies our students have enjoyed placements with so far: NatWest, Barclays and the Cooperative Bank; BP, Esso and Shell; IBM, Hewlett Packard and Compaq; Ford, Vauxhall, Jaguar and Nissan; Marks & Spencer, Selfridges and Sainsbury’s; Eli Lilly, Glaxo and ICI; Fujitsu, Marriott and Virgin.

Year 3

You will gain a detailed understanding of the implications of Business Ethics, Corporate Social Responsibility (CSR) and Sustainability in national and international organisations. This module will develop your knowledge of the important balance between shareholders, stakeholders and the purpose and values of an organisation. You will also explore the roles of social and technological innovation.
You will take an organisational perspective to explore strategy techniques and processes in the global environment. This module prepares you for a career in business and management and develops next generation managers. You will apply your knowledge and understanding of strategy to a variety of real-word organisations and use established analysis and enquiry techniques at the forefront of strategic research and practice.
In this module, you will explore the technical and organisational implications of digital business. You will also develop your understanding of how to source, analyse and make use of business intelligence and critically address the issues surrounding the creation of high-quality internet-based applications.
In the final stage of the Multi-level Business Project, you will continue to demonstrate your skills and knowledge through the development of creative solutions for your client. You will be expected to critically compare techniques, refine objectives and scope the final project requirements.

Optional Modules

In this module, you will examine search and social media marketing and its strategic benefits to organisations operating within a digitally connected global marketplace. You will develop an understanding of the latest strategies, theories, trends and techniques in the use of search engine optimisation (SEO) and social media optimisation (SMO) in marketing communications.
In Technology Innovation you will develop critical awareness and the capability to analyse the impact of digital technologies on organisations. This module provides you with the requisite knowledge and skills to both critically appraise and respond to future technological developments.
This module equips you with an appreciation of the fundamentals of business modelling via the process of critiquing existing concepts, assumptions and theories of business modelling. The module provides insights into how disruptive business models are radically transforming established business sectors, generating value, creating new markets and changing consumer behaviour.

Please note that it may not be possible to deliver the full list of options every year as this will depend on factors such as how many students choose a particular option. Exact modules may also vary in order to keep content current. When accepting your offer of a place to study on this programme, you should be aware that not all optional modules will be running each year. Your tutor will be able to advise you as to the available options on or before the start of the programme. Whilst the University tries to ensure that you are able to undertake your preferred options, it cannot guarantee this.

Entry Requirements

Qualification Entry requirements
You must fulfil our GCSE entry requirements as well as one of the requirements listed below.
Maths and English at grade C or grade 4
UCAS tariff points BSc: 104-112 points
With Professional Experience: 112-120 points
GCE A level BCC-BBC with a minimum of two A2 passes. With professional experience year: BBC-BBB with a minimum of two A2 passes
BTEC National Diploma DMM
International Baccalaureate Indicatively 30 points for International Baccalaureate Diploma (31 points with experience year)

Salford Alternative Entry Scheme (SAES)

We welcome applications from students who may not meet the stated entry criteria but who can demonstrate their ability to pursue the course successfully. Once we have received your application we will assess it and recommend it for SAES if you are an eligible candidate.

There are two different routes through the Salford Alternative Entry Scheme and applicants will be directed to the one appropriate for their course. Assessment will either be through a review of prior learning or through a formal test.

English Language Requirements

For admission to programmes of study at the University an applicant for whom English is not a first language must possess a current qualification deemed acceptable by the University as evidence of proficiency in the English Language. For entry to level 4, 5, 6 such a qualification must equate to a minimum average score of 6 or above (and for each component 5.5 or above) from the Cambridge/British Council English Language Testing Service (IELTS) or alternative examinations as recognised by the University

Applicant profile

BSc Digital Business is a programme for future digital business managers, those who want to support traditional business and move into the digital business world. You should be focused, interested in how digital technologies can support business and how people utilise technology. You should be hard-working, prepared to engage in individual and group study, and dedicated to becoming a high profile digital business professional.

This course will appeal to a range of applicants and there is no need to have studied these subjects before to be successful.

Each application will be considered carefully and judged on its own merits.

Equivalent qualifications will also be considered please contact admissions for further information.

Fees and Funding


Fees 2019-20

Type of Study Fee
Full-time £9,250 per year
Full-time International £13,740 per year

Fees 2018-19

Type of Study Fee
Full-time £9,250 per year
Part-time Your annual fee will be calculated pro rata to the full-time fee according to the number of credits you are studying.
Full-time International £13,320 per year

Additional costs

You should also consider further costs which may include books, stationery, printing, binding and general subsistence on trips and visits.


Our teaching is industry-led, inspired by contemporary practice and developed in partnership with business leaders. Our academics are experts in their field and work closely with industry to ensure that our courses reflect the needs of business and provides you with that extra edge when it comes to securing a job.

Teaching is delivered through a combination of lectures, seminars and tutorials using a wide range of learning activities. You will experience small group tutorials during your First and Second year module studies. This ensures you will be highly skilled in time for your placements, year abroad experience and final year studies.

Throughout the three years of the programme, you will have the opportunity to work on a live brief provided by a partner organisation through the Multi-level Business Project. Collaborating with students from all stages of the course, you will have chance to put theory into practice and develop solutions to real-world organisational challenges.


Over the duration of your course a range of assessment techniques will be used. Types of assessment include; essays, assignments, exams, multiple choice tests, online tests, group reports, and portfolio work. The weighting between exams and coursework varies between modules and years, but exams still play a major role.


"The placement year is going great at IBM. I have learnt a great amount of knowledge about the IT industry and developed some great life long skills. I have had the chance to network with many professionals which has expanded my connections greatly.

I would recommend every student to take a professional experience year out of their studies as the benefits are endless. It gives you a kick start to your career after graduation and puts you in a better position to excel in your career.

I feel like I am 100% ready for the real working world once I have graduated!"

Ramal Hassan, working with IBM

You will gain valuable new skills which prepare you for work, graduate entry into management training programmes, or further study.

As a digital business professional, you will be eligible to apply for graduate schemes in business and management. Digital business development is a key area, but you can also apply your skills in all areas of professional areas of business and management. You may also want to follow a technical development path and embark on a career as a systems specialist, in a digital communications role or even become a digital business consultant.

Our Digital Business (previously Business Information Technology) graduates have gained employment with leading companies including:

  • IBM
  • Dixons Group plc
  • British Airways
  • KPMG
  • PricewaterhouseCoopers

Career Prospects

Studying Digital Business equips you with an extremely desirable set of skills. Not only will your practical and academic knowledge be enhanced, over the duration of the programme your team working, project management, presentation and interpersonal skills will all be developed.

Digital Business graduates have gone on to enjoy managerial careers in a wide variety of organisations, from software houses to local government.

The breadth of knowledge acquired over the course of the programme opens doors to high-level careers across multiple sectors. By exploring innovative businesses and encouraging entrepreneurship throughout the programme, Digital Business equips graduates with skills and ambition to embark on their own ventures.

George Bickerdyke, BSc Business Information Technology (now titled Digital Business). Postgraduate student and Freelance Digital Marketer

Joining University of Salford and successfully completing my degree in BIT (now Digital Business) was truly an enjoyable and challenging moment in my academic journey. The programme has high quality teaching staff who are experts in their industries and always go the extra mile to be helpful for students.

“Interesting and challenging course assignments helped me to progressively foster real personal growth and progress towards my chosen career path in digital marketing.

“University of Salford provided essential knowledge to develop new professional skillsets, such as the ability to competently undertake real digital projects”.

Links with Industry

Industry experts are involved in the design and delivery of the programme. Guest talks are delivered by some of the leading digital organisations from across the country, from cutting edge small companies to large businesses.

Digitangle, MEC Global, Training 2000, Sigma and MediaCom are just a few of examples of the industry relationships you will benefit from as a Digital Business student.

Mobile app development and user experience companies also provide guest lectures and share their experiences of app project development, user interface design, user experience, promotional video design and much more.

Briefs on the Multi-level Business Project are provided by external clients and involve everything from initial planning through to presentation of agreed deliverables.

Placement Opportunities

You can enhance your career options with a year-long work placement giving you the opportunity to apply the skills, knowledge and understanding you have gained in the first two years of the course.   Taking a placement between your second and final year helps to further develop your management skills and enhances your CV and employment prospects. A placement also provides a real context for the subjects studied on the course and helps in the preparation for your final year.  

You will work with an employer which could be a local, national or international organisation.  Our students have worked in a wide variety of organisations including IBM. You will arrange your work placement with support from the School’s dedicated Employability Hub and from your industrial placements tutor both before and during your placement.  The placement year gives you an additional 60 credits towards your final results. 

During this year, you will not pay fees to the University and will earn a wage for the work that you do.

There are different entry requirements and course codes for the Professional Experience Year option.

"Working in industry for 12 months has definitely given me a clear idea of how I want my career and my future to look like, so why not give it a shot?" Lavinia Alexoiu, BSc Business information Technology

Further Study

Want to find out more about Salford Business School?  Visit


Salford Business School is located at the heart of the University’s Peel campus in the newly refurbished Lady Hale Building, and the Chapman Building, offering state-of-the-art facilities for the Business School’s student learning community and just minutes from Manchester city centre. Chapman is a stylish modern space with six lecture theatres equipped with the very latest technology and large screen displays, a series of communal learning and breakout spaces, plus a Fairtrade café with panoramic views across the campus.

Lady Hale is the home to all dedicated business school student support including the school office, an employability hub, a base for the Business School society, and several open study spaces.

The programme utilises the most innovative spaces on campus, including the ThinkLab, Octave (virtual cave) and MediaCityUK which is home to notable organisations, such as ITV, BBC and a host of digital companies.

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