The Modern China Institute

Salford Professional Development Ltd (SPD) is a wholly owned subsidiary of the University of Salford, with all profits gift aided back to the University.

SPD helps delegates to achieve their career goals through lifelong learning and development programmes that draw upon over 100 years of educational excellence from the University of Salford.

Continued professional development (CPD) is fundamental to career progression, helping people to learn new skills, keep up with the changing demands of the workplace and gain valuable qualifications in the process. SPD has been established with the aim of consolidating the University’s expertise in this area, providing a wide selection of courses that have been designed specifically to further the careers of those who study with us.

CRCC Asia specializes in connecting China and the global community through Internships, Study Abroad Programs and Consulting services. As the leading provider of Internships in China, they work with the best companies in Beijing and Shanghai to provide students and graduates the opportunity to further their personal and professional development in a dynamic international setting.

Through their China Study Programs, they offer a variety of different courses which introduce students and young professionals to the legal and financial sectors in China, Chinese Language and the Hospitality sector. All of their Programs allow participants to gain an insight into Chinese business culture, meet industry leaders and build business networks. Their Consulting services link international and Chinese companies by offering strategy recommendations, due diligence and practical advice.

CRCC Asia has offices in London, Beijing, Shanghai, Sydney, San Francisco, Shawnee and Venice.The Modern China Institute, SPD and the CRCC Asia are combining resources to establish The Modern China Institute, based at the University of Salford’s MediaCity Campus, Salford Quays.

MediaCityUK: This unique digital learning, teaching and research space has the very latest industry specified equipment, studios and laboratories. Our production suites, studios and digital infrastructure have been informed and specified by industry and future-proofed for emerging creative technologies.

The University has created an unparalleled environment for delegates, who work in the media, digital and creative sectors. The University has also developed formidable opportunities in digital technologies, most notably encapsulated in media asset management architecture, digital performance, and integrated content systems. The University of Salford brings with it an established reputation for educational excellence and is able to call upon a wide ranging expert base of unrivalled Academics. Its highly experienced tutors provide a first class learning experience. They offer a comprehensive range of professional development courses across their specialist divisions and beyond that are available to both individuals and organisations. The majority of training carried out through Salford Professional Development is accredited by professional bodies that are widely recognised throughout industry. They also offer a diverse range of non-accredited short courses to address your business needs.

They offer a comprehensive range of professional development services across the following areas of expertise:

• Health and Social Care
• Leadership and Development
• Research and Innovation
• ICT and Digital
• Media and Digital
• Energy
• The Built Environment
• Business and Law

CRCC Asia believes in maintaining the highest level of commitment to its core values: a commitment to people; a commitment to professionalism; and a commitment to global partnership. They believe in a global future and are committed to building international connections that will shape tomorrow's business landscape. Their dedication is proven in their three core businesses, all of which forge unique links between China and the global community. The modern China Institute brings together these two unique organizations and their plethora of expertise and will be running a suite of courses for those who wish to be informed and educated about the workings of the Chinese market/ business environment.

The Modern China Institute also brings together CRCC Asia’s specialism in connecting China and the global community, with SPD’s ability and willingness to offer professional development opportunities across its areas of expertise. Together they have formed a consulting and delivery service that offers Chinese organizations the ability to come over to the University of Salford and its exceptional facilities for anything from one week to three months in order to undertake continuing professional development in their chosen fields.

The Modern China Institute will officially launch in June 2013, which will see it also run its flagship “An Introduction on How to Successfully Do Business in China” Event.

The Modern China Institute Launch Event - “An Introduction on How to Successfully Do Business in China”

Thursday 20th June 2013, 9:15am – 4pm

China’s growing importance economically and culturally in the global arena has driven countries, including the UK, to actively seek to strengthen and deepen their commercial links with the world’s second largest economy.

For individuals and organisations looking to break into the Chinese market, chances of success can be increased through an understanding of China’s history and unique business and cultural environments. Knowledge of key concepts such as Mianzi and Guanxi, their central importance in Chinese business culture and how one’s behaviour can have a huge impact on their success, is fundamental. An appreciation and understanding of Chinese business etiquette and culture will help companies to navigate a Chinese market which can be complex but which has huge potential.

Calling upon a their combined 50 years experience of successfully doing business in China, CRCC Asia are expertly placed to work alongside SPD in advising individuals and organisations on how to successfully navigate the Chinese business environment.

Attendance at this course will provide you with the knowledge and skills that you can take back to your workplace in the UK, use when dealing with Chinese partners, suppliers or clients, or call upon if you are visiting China for work or pleasure. Moreover, knowledge and understanding of China’s business and cultural environments, especially in the current economic climate and China’s increasing influence in the global arena, serves to increase the employability of individuals.

The following topics will be covered:

• China’s Changing Business Environment: 1980-2013
• China’s Business and Cultural Environments: Expectations Vs Realisations
• China’s Cultural Landscape (1): Maintaining Mianzi
• China’s Cultural Landscape (2): Building Guanxi
• Why and How Organisations have had Success in China
• Why and How Organisations have Failed in China
• Key Cultural Differences Between the British and Chinese Consumer
• Why Marketing Strategies In The UK Are Not Always Successful In China
• New Opportunities in a Changing Landscape: Future Opportunities for Growth in China

Speakers

Mr Edward Holroyd-Pearce, Director, CRCC Asia

Ms Luise Schafer OBE, Senior Adviser, CRCC Asia

Agenda

9.15am Registration and Coffee

9.30 - 10.30am A History of China’s Business Environment

1980-2013 To understand China one must have an understanding of the country’s past and what processes it has gone through to develop and open itself up to the global arena. Starting in the 1980s we will track China’s rise, and see how the country has changed economically, socially and politically to become the world’s second largest and most influential economy in 2013. Case Study: The Rise of Private Enterprises Followed by coffee

11am - 12.30pm An Introduction to China’s Business and Cultural Environments

China may be internationalising, but it is not becoming ‘Westernised’. There remains a strong and specific Chinese culture, which pervades all aspects of Chinese life and is particularly important in the business world. This session will explore the necessity of understanding Chinese cultural nuances such as Guanxi (Connections) and Mianzi (Face) if one wishes to be successful in China. Case Study: The Art of Networking in China Case Study (2): Keeping Calm when under Pressure

12.30 - 1.30pm Lunch

1.30 - 3.00pm Understanding the Chinese Consumer and Market Drivers

It is important for any organisation expanding into China to understand what drives the modern day Chinese consumer, so that they can ultimately sell their product or market their company to the Chinese. This session will explore the different approach needed for China and show how British organisations have tried to adapt their model for the Chinese market. This session will be followed by closing remarks by Luise Schafer, who was awarded an OBE in 2013 for her 30 years of service to China-Britain relations.