The realm of marketing is ever changing and growing; with traditional marketing strategies being overtaken by digital concepts, digital marketing strategies are now considered essential for organisations to be successful.
Our online course explores recent marketing and strategic trends, introducing you to exciting theoretical concepts and applications in digital marketing strategy. Developed using university supplied content and research, the course allows you to understand an end to end strategic approach; from learning how to align your digital marketing strategy with your organisation’s mission and vision to implementing your digital marketing capabilities to create your own bespoke marketing strategy and marketing mix.
By the end of this course, you will have further enhanced your knowledge of practical frameworks for digital marketing strategy. Whether you are new to marketing, wish to launch a career in this dynamic sector or a marketing professional looking to upskill and refresh your knowledge, this course is for you.
Assessment is embedded throughout, in the form of knowledge checks and reflective activities for you to apply your learning into your working practice; including a series of bitesize interactive, multimedia resources. The 12 months access allows you to complete the final assessments as and when required throughout the financial year.
Module 6: Implementation and Control
Module 7: Social Media Trends
In completing this online course, you will:
- Have an in-depth understanding of the practical planning framework that will ensure your strategy aligns with your organisation mission and values.
- Have knowledge of the fundamental theoretical concepts in the marketing strategy process, covering models such as ZMOT, PESTLE and 7P’S.
- Be able to complete an in-depth analysis of both micro and macro environments in addition to competitor and customer analysis.
- Have learnt the essential elements of the marketing mix that can be utilised promoting your business and reaching a wider target audience.