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So much of our daily life is about selling, whether it’s our company, our products or ourselves. Effective sales strategies and techniques not only deliver for your company’s bottom line, but also grow market presence and customer relationships.
Whatever your experience level, we can all improve.
This interactive, two day course will provide delegates with a sound understanding of the key principles of selling and account management. It will also provide delegates with the tools, techniques and confidence to improve their influence and profitability.
The course uses a wide range of learning techniques including case studies and role play exercises designed to reinforce key messages and lessons. It is shaped to suit both those new to sales and account management as well as those with more experience looking for a more formal skills toolkit.
Day 1: Effective Selling & Influencing Day 2: Account Management Fundamentals
Course dates coming soon...
Please register interest below and we will keep you updated
After completing Day 1 delegates will be able to:
After completing Day 2 delegates will be able to:
David Murray BA (Econ), ACA
David is the former Head of Sports Rights at the BBC, where he was responsible for negotiating all the BBC’s deals with sporting bodies across its TV, radio and online output. Deals were complex, and included the Olympics, World Cup, Formula 1, Wimbledon, Six Nations Rugby Union and the English Cricket Board amongst many others. He was also a vice president of the European Broadcast Unions’ Sports Committee, which bought rights for 73 members across 56 countries. David now runs his own advisory business whose clients include major broadcasters, media production companies and sports federations. He continues to negotiate deals for his clients on a day to day basis. David teaches The University of Salford’s negotiation courses and is a co-founder of the training and development company, The Better People Organisation.
Registration and refreshments
Course commencesWelcome and introductionCourse aims
Influencing techniquesWhy people buy
Features and benefitsQuestioning
Closing techniquesHandling objectionsOvernight case study
Close for the day
Course commencesWelcome and introductionAims and objectives
What is account management?
Environmental and Market place assessment
Developing your account plan
Shaping the plan
Finalising the account plan
Conclusion and close
No dates are available.
All dates & locations
Not quite found what you were looking for? Why not have a look at these other courses and events that may be of interest.
Contract Negotiation Skills
Mini MBA in Business Leadership
Role of the Finance Director
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