Venues and Facilities
Digital Transformation is the business buzzword of the moment. But cutting through the noise and half-truths, what is digital transformation and what does it mean in practice?
On the five-day, Mini MBA in Digital Innovation course, you will find out that “going digital” is about much more than just the technology – it requires a change of mindset, new skills, engaged employees and an understanding of how customer behaviour is constantly evolving.
With an emphasis on practical insights and peer networking, this programme is specifically designed for leaders and senior executives seeking the full perspective needed to lead in a digital world
One key aspect of the Mini MBA in Digital Innovation is that it will bring together guest speakers from a variety of industries and sectors who will talk to you about their real digital transformations and will speak openly about their own successes and pitfalls in their digital transformation journey.
"Every part of the UK economy and our lives has been digitised – from how we shop and entertain ourselves to the way we travel to work and manage our health”
Ed Vaizey former Minister of State for Culture & the Digital Economy, UK
Course dates coming soon...
Please register interest below and we will keep you updated
The Mini MBA in Digital Innovation will increase your understanding of how digital transformation can help identify new markets, bring increased competitiveness and improve customer experience while reducing costs.
With real practical industry insights, you will also understand how to grow and develop an agile workforce that is willing to, and be capable of innovation.
Using case studies and an interactive approach, the programme is designed to encourage shared learning from your fellow course attendees and you will also be supported to work on your own digital strategy for your business throughout the five days.
"Excellent course which has left me with plenty to bring back to our company to enable us to integrate digital into our strategy and daily operations in a more purposeful manner"
"Truly inspiring and vital course -it asked as many questions as it answered and left us with some brilliant tools to take into our business"
" Excellent, thought provoking and good tools for application. Great for me as just at the start of the journey to support our organisation to begin a massive digital culture shift"
"Brilliant few days. Real opportunity to think, challenge myself and absorb ideas "
New Zealand born and Australian educated, Gordon is Head of the Operations and Information Management Academic Unit within Salford Business School and has been at Salford since 2002. He states his objective is to “disseminate and share knowledge to the broadest possible audience with the goal of enabling the success of others in a digitally rich business and social environment”. Previously Gordon has taught coding as a problem solving activity to the "reluctant" , at both postgraduate and undergraduate levels. He has published work focusing on the use of technology including social media marketing, economies in game worlds, conflict in online communities, the social supply chain, on/off-line retailing and grieving networks. Other key work includes the development of science fiction prototyping as a method for technology innovation and transformation
Marie is Director of the Centre for Digital Business focussing on the role of digital technologies in the business setting and specialising in the convergence of the ‘real’ and digital worlds and the social influences of technology.She teaches on the Business and IT (BIT) course at Salford Business School and has significant experience working on varied digital research projects which have explored the commercial and societal implications of technological change. Prior to that she worked as an IT Manager at a Managing Consultants Outplacement company based in the North West which was very different direction to her first job role of a Chef.
Kate Cocker helps her clients create compelling messages so that they can build meaningful relationships with their audience. In a world where everyone can be a broadcaster, Kate helps businesses craft authentic content that differentiates them from the noise that digital channels can often become. With 20 years of experience in the media industry, Kate is an award winning producer, digital advocate, an established speaker, and personal coach to rising stars in media and business. Through her work with BBC and various commercial radio stations, Kate built her reputation by developing creative content that captivates audiences and compels them to tune in for longer.
Day 1 – Making The Digital Difference
On this day you will begin to map out your digital innovation journey - where are you now and where do you want to be? The day introduces key concepts, technologies and tools for reflecting on your business's current situation in relation to competitors, how to change and what to aim for.
Day 2 - What does your data tell you?
On this day you will learn the importance of data in finding new customers and markets. We look at the importance of people with change agent roles in the business, techniques for creating new products or services and ways of changing markets and using data for evidence-based decision making.
Day 3 - Increasing productivity through technology
This day focuses on insights into how organisations are using new technologies to change their business models and attract new customers. In the afternoon, you will look at the value of digital media beyond its traditional uses in external advertising to consider its function within internal comms, training, engagement and the development of a shared organisational culture.
Day 4 - Leading digital change
With the tools to bring change to organisation we consider the people and the skills that are needed. The day examines the focal points for change within the organisation, the types of leadership and control required to enable this change and the attributes required for new roles.
Day 5 - Develop, execute and review your strategy
In this final day we bring together all the learning to consider existing business models for innovative products and services and then develop some individual innovative business modelling - drawing in the ideas and concepts of the course to consider the 'as is' situation for our own organisations and the future possibilities.
No dates are available.
All dates & locations
Not quite found what you were looking for? Why not have a look at these other courses and events that may be of interest.
Mini MBA in Business Leadership
Mini MBA in Business Leadership (London)
Follow us and Connect
Thinking about attending one of our training programmes? Or do you need more information about continuing professional development? Simply contact our helpful team using the form on the right.
Copyright University of Salford Registered Address: c/o Legal Services, 6th Floor, Maxwell Building, The Crescent, Salford, M5 4WT Company Number: 08127329