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Are you and your business digitally ready?
Digital Transformation – what does that actually mean, and how is it influencing your business strategy? Do you know how could it benefit your organisation in its current shape and form?
Our Mini MBA in Digital Innovation course will take you on a five-day journey to explore, understand, experience and interact with the exciting idea of Digital Transformation in business. Through a highly interactive and practical content the trainers will unveil a full picture of the current digital landscape, and not only help you identify where you and your business are positioned in these frameworks, but also equip you with knowledge, cultural awareness, leadership skills and practical tools to build your own strategy to get where you want to be.
The programme is specifically designed to provide face-to-face teaching in a thought-provoking environment that encourages interaction, is heavily solution-oriented and gives an opportunity to fast-track through learning by using practical, real-life examples and case studies to ensure your invested time and money will return best possible insights and take-away messages!
Salford Professional Development’s Mini MBA in Digital Innovation course features a perfectly balanced agenda, delivered by trainers from both academic and business backgrounds, in collaboration with relevant industry speakers reinforcing the themes of the course, will lead you through the digital transformation process by detailed exploration of current top-trend topics such as data analysis and technology tools, but also human factors, change management and leadership qualities.
If you would like to find out more about this exciting opportunity, please do not hesitate to contact us for a quote – be quick as spaces are very limited!
Course dates coming soon...
Please register interest below and we will keep you updated
The Mini MBA in Digital Innovation will increase your understanding of how digital transformation can help identify new markets, bring increased competitiveness and improve customer experience while reducing costs.
With real practical industry insights, you will also understand how to grow and develop an agile workforce that is willing to, and be capable of innovation.
Using case studies and an interactive approach, the programme is designed to encourage shared learning from your fellow course attendees and you will also be supported to work on your own digital strategy for your business throughout the five days.
"Excellent course which has left me with plenty to bring back to our company to enable us to integrate digital into our strategy and daily operations in a more purposeful manner"
"Truly inspiring and vital course -it asked as many questions as it answered and left us with some brilliant tools to take into our business"
" Excellent, thought provoking and good tools for application. Great for me as just at the start of the journey to support our organisation to begin a massive digital culture shift"
"Brilliant few days. Real opportunity to think, challenge myself and absorb ideas "
Mirage is an adviser to CEO’s of multi-national organisations. He started his career in financial services before moving into FMCG (fast-moving consumer goods), and then joined one of the UK’s largest mobile internet portals in 2000. He spent 7 years with Sky, initially leading its first Partnership Programme, before becoming Future Media Lead with Executive sponsorship. Mirage has since worked with Channel 4, Sainsbury's, TalkTalk, Ernst & Young, Saatchi & Saatchi and Publicis Worldwide as a Digital Marketing Strategist and trainer. Formerly Chair of the Learning and Innovation Group at the British Interactive Media Association, he is passionate about inspiring future talent. He is a Fellow of the RSA, Industry Fellow Salford Business School and lectures at leading Universities.
Dawn has had a long career in business and marketing with several major technology brands including Schlumberger, Hewlett-Packard and Brother. She is an active Fellow of the Chartered Institute of Marketing and is currently on the Board of Trustees.
She has a degree in Mechanical Engineering and an MBA. She is currently a member of the Doctoral Programme at Alliance Manchester Business School (AMBS) researching how companies use big data to enhance customer experience.
Her 18-year career at Brother included posts as Head of Insight Deployment, Head of Business Intelligence and Head of Marketing. This allowed her to use marketing philosophies across the business, ensuring a strong customer focus. She now combines consultancy work on data insight projects with teaching in higher education.
John combines part time Non-executive director positions with supervisory and guest lecturing activities with the University of Leeds Business School. John’s full-time career with IBM - which concluded mid 2017 – was a mixture of leveraging digital technologies into government and public sector organisations around the world with the commercial exploitation of emerging technologies for business benefit, across all industries and geographies. Before IBM, John enjoyed a number of business leadership roles in professional information technology services in the UK and Germany.John’s current interests include the application of blockchain technologies for business benefit, strategic agility, digital transformation and the cultural enablers of organisational transformation. John is passionate about the appropriate application of technology to drive long term competitive advantage in the context of a long-term strategic plan.
Jo Clare is a Leadership Development Consultant and Executive Coach, specialised in supporting organisations, teams and individuals to lead in times of transformation and change. A Fellow of the Chartered Institute of Personnel and Development and an accredited Executive Coach (ILM L7 Diploma), Jo has over 20 years’ experience in senior and strategic Organisational Development, Change Management and HR engagements, within a complex and highly regulated multi-national organisation that was embedding significant digital transformation.
Recent consultancy work has focused on developing authentic, strengths-based leadership approaches to support delivering change and transformation through culture and engagement within the University sector, Aviation and Tourism sector, the NHS and the Motor industry.
Jo is passionate about developing people and teams to identify, implement and deliver transformational change effectively. She champions engaging people to make a positive difference to organisational culture through aligned people, business and digital strategies.
Day 1 – Making The Digital Difference
Tutor: Mirage Islam
On this day you will begin to map out your digital innovation journey - where are you now and where do you want to be? The day introduces key concepts, technologies and tools for reflecting on your business's current situation in relation to competitors, how to change and what to aim for.
Day 2 - What does your data tell you?
Tutor: Dawn Holmes
On this day you will learn the importance of data in finding new customers and markets. We look at the importance of people with change agent roles in the business, techniques for creating new products or services and ways of changing markets and using data for evidence-based decision making.
Day 3 - Leveraging technology to drive competitive advantage
Tutor: John Palfreyman
On the third day of your journey, our trainers will unveil the power of technology that will help drive transformation and innovation in your business.
Day 4 - Leading digital change
Tutor: Joanne Clare
With the tools to bring change to organisation we consider the people and the skills that are needed. The day examines the focal points for change within the organisation, the types of leadership and control required to enable this change and the attributes required for new roles.
Day 5 - Develop, execute and review your strategy
In this final day we bring together all the learning to consider existing business models for innovative products and services and then develop some individual innovative business modelling - drawing in the ideas and concepts of the course to consider the 'as is' situation for our own organisations and the future possibilities.
No dates are available.
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