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Digital marketing has never been more volatile. Search engines and social media evolve on a monthly basis, and established methods quickly become obsolete.
It's not just the platforms that are evolving, it’s your customers. Consumers expect accessible on-demand services with excellent customer service.
As part of the University of Salford’s commitment to delivering the best digital training available, Salford Professional Development has created an intensive three day Digital marketing skills course.
The course is aimed at professionals who want to fast-track their understanding and gain hands-on skills in digital marketing.
Particular emphasis is placed on Search Engine Optimisation (SEO), Google Ads, content marketing and social media. There is also an extensive module on Google Analytics to equip you with the skills to monitor, report and optimise your campaigns.
Course dates coming soon...
Please register interest below and we will keep you updated
For businesses of all sizes, the right digital marketing strategy will help you advertise to the right people at the right time and expand your customer base.
This course is designed to develop your digital marketing skills in all the core areas most commonly used by businesses and organisations. You will learn how to implement these techniques and manage the day-to-day digital marketing operations to build awareness, customer engagement and growth for your organisation.
The main focus of this digital marketing course is to give you practical knowledge and skills in website optimisation, Search Engine Optimisation (SEO), PPC advertising, content marketing, social media, email marketing and Google Ads and Google Analytics to equip you with the skills to monitor, report and optimise your campaigns.
Martin Woodfield – Digital Marketing Trainer
Martin Woodfield is a leading marketing expert and keynote speaker.
He is a highly experienced digital marketing trainer with over 8 years’ experience of running digital marketing courses and workshops.
He also provides digital marketing consultancy services to large multi-nationals organisations to start-up companies
Martin was appointed as a Fellow of the Chartered Institute of Marketing five years ago. He is also qualified in the teaching of adults (PTLLS).
Martin has been working in digital marketing since 2001 and has over 30 years’ experience in marketing.
Martin has run training courses and marketing consultancy services to some of the UK's most successful organisations and runs courses in Digital Marketing, SEO, Analytics, Google Ads, Email Marketing, Website Optimisation and other courses for M Training and University of Salford.
He has also worked with many SME's and start-ups; helping businesses to create and improve their search engine optimisation strategies and in developing their practical skills in SEO.
Sarah Bennett | Social Media Trainer
Sarah is a highly experienced social media trainer and expert practitioner with over 9 years’ experience.
She is Facebook Blueprint Certified.
Sarah runs the private and public courses in Social Media, Social Advertising, Facebook, LinkedIn and Twitter for M Training and is running the Social Media module for this course.
As well as running training she provides social media management and social media advertising services to clients across the UK. This includes working for leading luxury hotel chains, high street brands and numerous start-up businesses.
Sarah is also an expert in blogging and content marketing.
All Sarah’s courses are rated 5 stars by delegates.
Luis is a computer science graduate who has worked in digital marketing for 8 years.
Previously he worked for one of the largest Digital Marketing Agencies in the world and has worked on international and UK brands helping to develop their digital presence.
Luis is an expert in the more technical aspects of Digital Marketing but has a gift of making the technical aspects easier to understand.
Martin has worked in marketing for over 30 years. For the past 10 years he has worked as a digital marketing consultant and trainer, working with organisations and business to help them improve their digital skills in marketing.
Martin is the founder of M Training and Bluewave Digital and has provided training for companies including Astra Zeneca, British Cycling, Chanel, Cooperative, Liverpool FC, Manchester University, Nestle and Sky.
Martin is business graduate and a Fellow of the Chartered Institute of Marketing.
Overview of Digital Marketing
A quick review of digital marketing and the role the various element make within the overall marketing mix.
Understanding the key rules on getting your website to engage visitors and convert visitors into enquiries and sales.
Search Engine Optimisation
Learn how to get high in Google and other search engines, using tried and tested on-site and off-site techniques
Find out how to measure, report and improve your customer journeys and your marketing campaigns through Google Analytics data.
Learn how to use content marketing to build customer engagement and loyalty.
Learn the core rules to improve the effectiveness of your email marketing
Learn about the different platforms, the strategy and tips on how to build your customer engagement and loyalty through social media and social media advertising.
Google Ads & PPC Advertising
Learn how to build highly targeted advertising campaigns in Google Ads and how to optimise these campaigns over time.
*The agenda may change depending on the requirements and prior knowledge of the attending delegates.
No dates are available.
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