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"Organisations that leverage customer behavioural insights outperform peers by 85% in sales growth and more than 25% in gross margin” - McKinsey
By now we should all know that the most successful companies are data-driven. Social media data, customer data, buying patterns, surveys, customer feedback, financial data - not only does data take the blindfold out of the game, but it changes it by adding tremendous value. Data is all around us but once you have it then what? Beyond the analysis, how do you use it to your best advantage in a systematic way?
Come along to our two day, data analytics course and learn how to upgrade the quality of your decision making by listening to what your data has to say. Learn how to create powerful infographics and simplify the abundance of information available to you.
Whether you are a start-up, SME or corporation, you run a website, undertake Social Media marketing or ecommerce then data needs to inform your strategy - are you taking advantage?
Course dates coming soon...
Please register interest below and we will keep you updated
This data analytics course explores the role and importance of Big Data to your organisation and highlights the many ways data can help you articulate and achieve your objectives. This course is NOT about analysing the data – it goes beyond that to examine ways of using your data more effectively. You will gain an understanding of data sets, tools, technology and approaches to collecting, curating, and visualizing data with a focus on presenting data both internally and externally via social media channels in a compelling and impactful way.
You will be encouraged to learn from best practice across industries through an array of case studies from leading brands and their approaches to using data for powerful storytelling.
You don’t need to be a Data Scientist to learn how to harness the power of data. The workshop is delivered by experienced University of Salford academics in partnership with industry professionals to achieve the right balance between theory and practice. Collaboration and engagement are key and you will undertake group work and hands-on practice.
Mirage Islam started his marketing career in financial services before moving into FMCG (fast-moving consumer goods), and then joined one of the UK’s largest mobile internet portals in 2000. He spent 7 years with Sky, initially leading its first Partnership Programme, before becoming Future Media Lead with Executive sponsorship. Mirage has since worked with Channel 4, Sainsbury's, TalkTalk, Ernst & Young, Saatchi & Saatchi and Publicis Worldwide as a Digital Marketing Strategist and trainer. Formerly Chair of the Learning and Innovation Group at the British Interactive Media Association, he is passionate about inspiring future talent. He is a Fellow of the RSA, Industry Fellow Salford Business School, lectures at leading Universities and advisor to CEO's of multi-nation corporations.
Dawn has had a long career in business and marketing with several major technology brands including Schlumberger, Hewlett-Packard and Brother. She is an active Fellow of the Chartered Institute of Marketing and is currently on the Board of Trustees.
She has a degree in Mechanical Engineering and an MBA. She is currently a member of the Doctoral Programme at Alliance Manchester Business School (AMBS) researching how companies use big data to enhance customer experience.
Her 18-year career at Brother included posts as Head of Insight Deployment, Head of Business Intelligence and Head of Marketing. This allowed her to use marketing philosophies across the business, ensuring a strong customer focus. She now combines consultancy work on data insight projects with teaching in higher education.
Day 1 Introduction to big data
9.30 Start & Introductions
9.45 The art of collaboration
10.00 What is data collection?
11.00 Break & Networking
11.20 Data Considerations
12.30 Lunch & Networking
1.30 Data Storytelling
2.00 Tools and platforms to capture data
3.20pm Group work
4.15 Reflections, Summary and Wrap up
9.30 - Welcome Block 1: Setting the scene
Block 2: Finding the right story
Block 3: Plot devices and formats
Block 4: Finding the right comms channel
Block 5: wrap up
No dates are available.
This data analytics course appeals to a wide array of professionals that want to understand the role of big data in achieving their business objectives. From operations, marketing, IT, to finance or logistics, if your role includes decision making then big data should be on your agenda.
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Who should attend?
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Mini MBA in Digital Innovation
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